Banner Before Header

Verpex Launches First “Co-Cloud Hosting” Service, Optimizes Site Speed, Reliability and Email Deliverability

Web hosting company improves site performance by using Amazon AWS, Google Cloud and Digital Ocean instead of traditional datacenters Verpex, a high performance web hosting solution, announced the launch of the industry's first "co-cloud" hosting services. Clients on their hosting plans may see benefits to uptime, site deliver speed and even search engine rankings. Verpex uses several different cloud datacenter providers including Amazon AWS, Google Cloud and Digital Ocean which increases the amount of global server…

Blaze Verify Partners With Stream to Improve Email Deliverability and ROI

Leading email verification solution Blaze Verify partnered with game-changing API feed and chat builder Stream to bring affordable and easy-to-use email verification solutions to the users of their open-source application, Combase. The partnership enables Stream's Combase users to improve ROI from email marketing campaigns and deliverability altogether. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Email verification is an essential step in any email marketing…

Validity Introduces New Advancements in Email Deliverability

Return Path Uses Deliverability Reporting to Track Improvements in Inbox Placement and Gain More Extensive Coverage of B2B Email Campaigns Validity, the most trusted name in customer data quality, today introduced several new innovations to the Return Path Platform. Available within the Validity for Email solution, the new Return Path capabilities improve the email marketer’s ability to optimize for Gmail and G-Suite inboxes, receive automated deliverability reporting, and further extend Return Path’s capabilities for B2B…

SparkPost Introduces New Recipient Validation Capabilities for Improved Email Deliverability

SparkPost protects email sending reputation by automatically culling bad addresses SparkPost, the #1 email delivery and analytics service, today announced the next generation of its SparkPost Recipient Validation service, its email validation solution that uses sending data from its footprint of trillions of emails. SparkPost Recipient Validation achieves the industry's best sender reputation protection by leveraging the world's largest email data footprint, derived from SparkPost's delivery of 37% of all B2C and B2B email.…

Twilio SendGrid’s Email Deliverability Services and Their Role in Optimizing Email Marketing ROI

Marketing teams spend significantly greater on their Email Marketing compared to other technologies. For every $1 spent on a campaign, email marketing delivers an ROI of $44. How concerned are you about your Email Marketing campaigns not delivering this ROI? With all the latest Marketing Technology available to the modern marketers for Automation, AI, CRMs, ABM and Live chat, it’s easy to lose sight of what's wrong with your Email Marketing campaigns. Of all the technologies that a marketing teams leverage, email was…

Maropost Offers Access to Return Path’s Comprehensive Email Deliverability Tools

New Partnership Strengthens Email Performance Within Data-Driven Customer Engagement Programs Maropost, the unified platform that simplifies customer engagement for B2C brands and retailers, and leading email solutions provider Return Path, have partnered to offer Maropost customers access to Return Path’s email deliverability solutions platform. The partnership will allow Maropost to offer custom pricing and packaging for customers who want access to the most comprehensive source of data on email performance. Additional…

TechBytes with Andrew Barrett, Director, Email Deliverability, Compliance, & ISP Relations, Braze (formerly Appboy)

Andrew Barrett Director, Email Deliverability, Compliance, & ISP Relations at Braze The performance of Email Marketing campaigns can be measured in many ways. One of them is to  check if your emails are actually landing in the desired inbox. To understand the trends in Email Deliverability, we spoke to Andrew Barrett, Director - Email Deliverability at Braze (formerly Appboy).Tell us about your role at Braze and the team/technology you handle. At Braze (formerly Appboy), I provide consultative services to…

The Top 4 Email Deliverability Fallacies Exposed

Often burning the candle at both ends, marketers are responsible for a lot.  Certainly email isn't the only thing used in their marketing toolkit, so it makes sense they would grab a pick and chisel away at the success of their email by relying on old assumptions about effective email practices. The issue is a significant number of those assumptions are fallacies, and they can genuinely affect the success of an email campaign in various ways, from fundamentally poor deliverability to major issues like blacklisting. I…

New Return Path Interface Provides Actionable Insights to Monitor and Improve Email Deliverability

The Return Path Platform Offers an Innovative Way for Customers to Monitor Key Deliverability and Reputation Metrics, Identify Potential Issues, and Take Action to Resolve Them Global email solutions provider Return Path introduced the latest innovation to its industry-leading product suite: the new and completely reimagined Return Path Platform. This advanced user interface combines Return Path’s core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program,…

Email Validation Service ZeroBounce Boosts Deliverability For Holiday Season Campaigns

Email validation service ZeroBounce helps companies increase the email deliverability of their holiday season campaigns. Committed to email bounce, email abuse and spam trap detection, ZeroBounce supports better sender reputation for businesses of all sizes. Global marketers using email as part of their digital marketing strategy face constant data decay. According to HubSpot, as of 2018, 30% of email data deteriorates within one year, putting email marketers at the risk of poor email deliverability. With 98%+ accuracy on…

Return Path Launches Comprehensive Deliverability Data for Email Service Providers

The Return Path Partner Platform Offers an Innovative Way for Email Service Providers to Monitor Deliverability Issues Across Their Entire Customer Base Leading email solutions provider Return Path introduced a groundbreaking new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.For an ESP, managing email…

The Email Inbox Collective Revolutionizes the Delivery of Marketing Emails

Crowdsourced solution helps marketers avoid the spam folder, reach customers For email marketers, crafting the perfect cold pitch is the easy part. Getting those messages through to customers has been a much bigger challenge. Until now. The Email Inbox Collective proudly announces the next generation of delivery assurance: a crowdsourced solution that gets marketing emails exactly where they need to go. Email providers use a variety of criteria to categorize each email received by a customer and identify it as spam,…

Inte Q Offers Email Strategy Expertise & Resources Amidst Global Pandemic

As the COVID-19 Pandemic continues to disrupt almost all economic activity, one tool that companies can still continue to leverage is email. Leading data analytics and loyalty strategy agency, Inte Q, recently announced the date of their Email Strategy Webinar occurring on Thursday, May 7th at 12:00 PM CST and Tuesday, May 12th at 12:00PM CST. The webinar will be presented by Jason Sisley, President and Head of Strategy at Den Aviary, a key strategic partner with Inte Q Leading data analytics and loyalty strategy agency,…

How to Send Empathetic Emails During COVID-19 Crisis?

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

ZeroBounce Introduces Two New Tools, Further Enhancing Its Email Validation Platform

ZeroBounce announces the addition of two new email deliverability tools, an inbox placement tester and an email server tester, to its email validation platform. These new tools were developed based on customer feedback and ZeroBounce's commitment to providing best-in-class email validation services. They enable customers to test and optimize their email campaigns, before sending, for the highest deliverability. ZeroBounce launches new email deliverability tools Emails have an average inbox placement…

Validity Enters Definitive Agreement to Acquire 250ok, Expanding its Best-of-Breed Email Portfolio

Acquisition brings together top leaders in the email market to power the largest global data network of any delivery analytics provider Validity, the most trusted name in customer data quality, announced that it has entered into a definitive agreement to acquire email analytics and deliverability provider 250ok. Since 2011, 250ok has developed email management software and innovative tools used by businesses of every size. With this acquisition, Validity broadens its optimization capabilities across the global ecosystem…

SparkPost to Acquire eDataSource to Offer Industry’s First Fully Integrated Email Sending and Analytics Platform

Combined Offering Delivers Transparency, Frictionless Ability to Leverage Analytics in Real-Time SparkPost, the world's largest email sending platform, announced the intent to acquire eDataSource, the leading provider of email deliverability solutions and performance insights. SparkPost powers the world's largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource's inbox performance insights and reputation management will help SparkPost deliver the…

Mailgun Acquires Mailjet, Expanding Its Footprint as a Global, End-to-End Email Platform

Two Email Solutions Join Forces to Extend a Full Range of Email Creation and Deliverability Capabilities, Helping Developers and Marketers Around the World Deliver Better Email at Scale Mailgun, the leading email delivery platform backed by Thoma Bravo, announced the acquisition of Paris-headquartered email solution Mailjet. More than 160,000 organizations worldwide already benefit from Mailgun’s email API solutions to deliver their transactional and marketing email. Now, the two brands together will serve over 290,000…

eDataSource Launches First-Ever Email Journey Mapping Technology

AI-Powered Product Provides Unprecedented Insight into How Companies and Their Competitors Reach Consumers on the Path to Conversion eDataSource, Inc., the industry leader in email deliverability and performance optimization, announced the release of a groundbreaking new tool now available to clients who use the company's Competitive Tracker solution: Journey Mapping. An industry first, Journey Mapping provides unprecedented insight into how users respond to sequenced email campaigns, enabling marketers to drill down on…