Engagement Labs and Dstillery Partner to Help Brands Tap Into Word-of-Mouth Audiences at Scale

Marketers Can Now Target Digital Ads Based on Proprietary Offline Word-of-Mouth Advocacy Segments Opens Door to Unlock a Powerful New Social Channel Engagement Labs, the industry-leading data and analytics firm that specializes in offline and online social data and intelligence for brands and companies, has announced a new alliance with Dstillery, the leading custom audience solutions partner for agencies and brands. The partnership opens the way for marketers across a wide range of categories to better target…

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…

Engagement Labs Conducts The 2020 Sunday Big Game Sponsorship Study For Fortune 500 Brand

Engagement Labs Inc. announced that it has signed a contract to conduct a TotalSocial® 2020 Big Game Evaluation Study for a Fortune 500 brand to assess the impact of the brand marketer's Big Game advertising and sponsorship activities.  The study is a part of the Engagement Labs ongoing work in sponsorship evaluation and will measure the effectiveness during the upcoming NFL championship game on February 2. The Client's program is valued at CAD $79,500. "Most Big Game advertisers say that generating 'buzz' is a key…

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Most Brands' Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, "360° Social Analytics: Going Beyond Social Media to Grow Brands," that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.…

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics Shows That Both Online and Offline Consumer Conversations Drive Purchase Decisions but Require Separate Marketing Strategies Engagement Labs Inc., an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review. The MIT Sloan article titled "Deriving Value From Conversations About Your Brand," is based on analytics conducted and authored by three executives of Engagement Labs in…

Engagement Labs’ Releases TotalSocial Version 3.2 Providing Powerful New Predictive Analytics for Brand Equity, Expands Social Media…

TotalSocial Now Includes First-of-Its-Kind Advanced Analytics for Predicting Brand Equity, Full Reddit Content for Brands and YouTube Video Shares, while Increasing Versatility of Diagnostic Analysis to Guide Better Marketing ROI for Brands Engagement Labs Inc. announced a major development in its TotalSocial platform with the release of Version 3.2 which enables marketers to predict movements in their brand equity metrics months in advance, taking advantage of the predictive power of consumer conversations on long term…

Engagement Labs’ Doubles Existing TotalSocial Annual Contract Size with Leading US Telecom

Multi-Year Contract Increases Value to CAD $879,000 Engagement Labs Inc. announced that it continues to execute on their growth strategy with a major upsell to a leading Fortune 500 US telecom client. The deal represents a significant commitment to Engagement Labs by doubling the contract for the remaining 27 months. The new contract increases the existing agreement by 100 percent, bringing the new contract value to CAD $879,000 (USD $674,325). The expansion of the relationship builds on the Company's existing work…

Engagement Labs Secures Multi-year TotalSocial Contract Renewal with National US Sports League

Engagement Labs Inc. is pleased to announce another contract renewal with a major US Sports League to utilize its TotalSocial data and analytics platform for social intelligence. Valued at a total of CAD $652,000, the two-year deal represents a deeping commitment from one the largest sports leagues in the US Over the original contract, the league grew the business in several phases. Initially, Engagement Labs' TotalSocial provided the league with a comprehensive and continuous view of consumers and its brand by tracking…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…

Engagement Labs Issues Statement in Response to the Forrester Wave Social Listening Report

New Forrester Wave Social Listening Report Makes Business Case for Engagement Labs' TotalSocial Engagement Labs Inc. releases its response to the Forrester Wave "Q3 2018 Global Social Listening Platforms" report that assesses the state of the social listening space and evaluates social media listening platforms. The highly regarded biannual report identified major deficiencies in the industry that one industry reporter says are addressed by Engagement Labs' innovative TotalSocial solution. Reporter Barry Levine of…

Engagement Labs Releases TotalSocial Ranking of Top Consumer Electronics Brands

PlayStation and Bose Level Up, while Nintendo and Asus Enter Challenge Mode, According to Analysis of Online and Offline Media Conversations Engagement Labs, an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, released its TotalSocial ranking of the top consumer electronics brands in the US based on social influence. The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs' proprietary TotalSocial…

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Brad Fay Chief Commercial Officer, Engagement Labs According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement Labs.What are the core tenets of the technology driving TotalSocial reporting? The underlying premise of TotalSocial is the proven…

Engagement Labs Unveils TotalSocial Version 3.0 to Enhance Predictive Analytics for Consumer Sales

TotalSocial by Engagement Labs Now Provides Marketers with Faster, More Powerful Data and Predictive Analytics to Identify Social Media and Word of Mouth Strategies to Boost Consumer Sales A real-time social media data analytics company, Engagement Labs, has announced the release of TotalSocial version 3.0, which incorporates an AI and machine learning engine designed to accelerate the identification of opportunities and strategies for the marketers who seek to increase effectiveness and drive sales through social media…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

Tubular Labs Unveils Cross-Platform Audience Ratings: New Metrics Unlock Billions of Dollars in Social Video Revenue

Deduplicated Unique Audience and Second-by-Second Minutes Watched Metrics Across Facebook and YouTube Allow Publishers and Advertisers to Validate True Digital Video Audiences and Trade on Transparent, Uniform Metrics  Tubular Labs, the world leader in digital video audience measurement, announced Tubular Audience Ratings, the first and only de-duplicated audience and time-based system for measuring video attention across social media platforms. The new audience ratings deliver publishers, advertisers and analysts…

Officium Labs Names John Pompei as SVP of Customer Success

Officium Labs, a network of remote customer experience (CX) professionals helping clients create incredible customer experiences for their customers, is delighted to welcome John Pompei to the Officium Labs family as the new SVP of customer success, charged with leading growth and scale through customer engagement. Marketing Technology News: Teads Launches Teads Conversions Reporting to Jerry Leisure, Officium Labs co-founder, and chief executive officer, Pompei will lead the sales and marketing functions for this…

Cloud Communications Platform, Melrose Labs to Protect Businesses from Fraud with New Technology Partnership

Melrose Labs has partnered with Phronesis Technologies to reassure businesses that customers are who they say they are Following the launch of its voice and messaging services earlier this year, Melrose Labs’ new partnership will see the platform develop new identity verification services that will protect businesses and improve customer engagement. The new offerings will also enhance Melrose Labs’ existing Identity and Location, and One-Time Password (OTP) services. Marketing Technology News: Outbrain Launches Carousel,…

Salsa Labs Announces Salsa Engage for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Salsa Labs today announced that it has launched its online Smart Engagement Technology, Salsa Engage for Salesforce, on Salesforce AppExchange, empowering customers to engage with their supporters, raise funds, and change the world! Salsa Labs announced that it has launched its online Smart Engagement Technology, Salsa Engage for Salesforce, on Salesforce AppExchange, empowering customers to engage with their supporters, raise funds, and change the world! Salsa Engage for Salesforce Salsa Engage, purpose built for…

Digital Customer Engagement & Loyalty with Cellcard Cambodia Demonstrates Evolving Systems’ Expanded Presence in South East Asia

Mobile operator Cellcard Cambodia launches app-based, ‘experiential’, rewards-driven program Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, is proud to announce the deployment of its technology to deliver the new loyalty program, Cellcard Club. With 4 million customers, and currently rolling-out 5G services, Cellcard Cambodia has utilized the Evolving Systems platform to achieve a program that recognizes true loyalty – tenure and value combined – while also engaging customers…

Children and Cybercrime in the Time of COVID-19: Arkose Labs Survey Reveals New Findings

95% of children surveyed are spending more time online, making fraud prevention essential Arkose Labs, provider of online fraud and abuse prevention technology, released their global study entitled “How to Get Kids Cyber-Savvy and Make a Safer Internet For All” that examines the online habits and cybersecurity knowledge of 84 children ages 6 through 16 spanning the globe. The children offered their insights on a range of issues related to online security, fraud and the sharing of personal data. With the coronavirus…