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Major Multi-State Retail Chain Triages Pandemic Call Volume Spike by 26% with AI-Powered Omnichannel Customer Experience from Bright Pattern…

Bright Pattern, a leading provider of AI-powered cloud contact center software, announced that it was deployed by one of the largest wholesale chains in the US. Bright Pattern was deployed by Everise, one of the company's Customer Experience partners which is known for innovation and digital transformation. The company selected Bright Pattern and Everise for an innovative omnichannel approach to customer service, the ability to triage customer interactions with AI and bots, the cloud platform's remote workforce capabilities…

Bright Pattern Contact Center Chosen by Everise, Next-Generation BPO

Bright Pattern selected by Everise to provide advanced Customer Experience solutions to innovative connected device start-ups Bright Pattern, a leading provider of AI-powered cloud contact center software, announced that it was chosen by Everise to power omnichannel customer support in the cloud. Everise selected Bright Pattern Contact Center for its omnichannel capabilities, easy-of-use, mature cloud infrastructure with 100% uptime, out-of-the-box integrations to multiple top CRM providers, and the company's flexible…

Singapore-Based Global Customer Experience Company, Everise, Extends Footprint in Us and Opens New Facility in Guatemala

The firm aims to elevate both the Customer and Employee Experience Singapore-based Everise Holdings (Everise), a global experience company, will be making its foray into San Francisco. The opening of the new business development office signifies the company's move to centralise its business development teams which are currently spread across its global offices. The San Francisco office will also see executive-level employees who will exemplify Everise's vision and translate it into the kind of messaging that dynamic,…

IAB Ushers in New Era: David Cohen Named IAB CEO; Randall Rothenberg Named Executive Chair

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022. "In less than a year as President of IAB, David Cohen has vastly increased the size of our media marketplaces, brought an unprecedented number of industry captains into our leadership councils,…

Mailchimp Announces Customer Journeys Automation Tool

Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable. Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip…

Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere

Dedicated "Front + Center" Channel to Air Across 8,000 Venues Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, "Front + Center," debuting on Atmosphere's platform spanning restaurants and bars nationwide, reaching more than 500,000 daily viewers. Additionally, Screenvision's national, regional and local sales team will be the exclusive seller…

Jacada is Recognized for a Second Consecutive Year in Gartner’s Magic Quadrant for RPA

Another Call Center Automation milestone for Jacada having received placement in two Gartner Magic Quadrants in 2020 for both Workforce Engagement Management (WEM) and now Robotic Process Automation (RPA) Jacada, Inc., a global pioneer in customer service automation software, announced that the company has been recognized for a second consecutive year by Gartner in the 2020 Magic Quadrant for Robotic Process Automation (RPA) report. Saikat Ray, Arthur Villa, Cathy Tornbohm, Naved Rashid and Melanie Alexander, analysts…

IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…

RudderStack Launches New SaaS Version of its Customer Data Platform

New SaaS option makes RudderStack a fit for any size enterprise RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer's  Virtual Private Cloud (VPC) or RudderStack’s VPC. They…

sticky.io Announces a New Integration with Salesforce Commerce Cloud

Brands can now combine sticky.io’s subscription management and recurring billing solution with Salesforce’s unified commerce capabilities to grow their businesses sticky.io, a leading ecommerce platform provider for subscription management and recurring billing, announced the company’s new integration with Salesforce Commerce Cloud, empowering customers to easily launch subscription, reordering and membership programs to transform ecommerce transactions into recurring revenue. Marketing Technology News: Alfresco Ranked…

Inmar Intelligence Launches Retail Cloud, a Marketing Suite to Engage the Omnichannel Shopper

Presents an unmatched breadth of solutions for network of 500+ retailers and brands to transform the shopper experience and reimagine Retail Media Networks Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks. As the world adapts to the digital disruption accelerated by COVID-19, there is an increased need for…

Insperity Wins 2020 Global ACE Award for Broadcast Advertising – TV Campaign

Insperity, Inc., a leading provider of human resources and business performance solutions for America’s best businesses, was named a winner of the 2020 Global ACE Awards in the category of Broadcast Advertising – TV Campaign. The Global ACE Awards, sponsored by ANA Business Marketing NYC, recognize the best-of-the-best in B2B creative throughout the world. The winning campaigns were announced on July 21st during a virtual event. Insperity’s broadcast television campaign entitled, Numbers, includes two 15-second and…

Lightspeed Launches New Features to Drive Digital Transformation of Retail SMBs

Global commerce company announces roll-out of Mobile Tap, Digital Wallet and Analytics Core as merchants rapidly adapt to new digital economy As SMBs navigate a new retail landscape permanently altered by COVID-19, technology adoption is pivotal to business success. Lightspeed announces new features to help its customers with the continued digital transformation of their businesses. The new tools offer increased mobility when processing transactions, more options for viewing business insights, and will better support SMBs…

MetaCX Hires Brett Crossley as VP of Services and Success

Multi-time software entrepreneur, technologist, and cross-functional startup executive brings impressive breadth and depth of experience to the company’s professional services and customer success functions MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Brett Crossley as vice president of services and success. Brett joins MetaCX from Richardson Sales Performance (formerly known as Sales Performance International), a global leader in sales training and…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

The Kansas City Royals Gear Up For Baseball With 8×8

8×8, Inc., a leading integrated cloud communications platform, announced the Kansas City Royals Major League Baseball (MLB) team deployed the 8×8 Open Communications Platform to allow employees and contact center agents to operate from anywhere and continue working productively even as the start of the season was delayed almost four months. As part of its digital transformation initiative, the Kansas City Royals replaced legacy, on-premises communications and contact center systems with 8×8’s cloud enterprise…

Comscore Finds Increased In-Home Data Usage In U.S. Amid Global Pandemic

June 2020 in-home data consumption up 14 percent compared to June 2019 Smart TVs, up 28 percent in June 2020, saw largest year-over-year data consumption increase During the COVID-19 pandemic, in-home device usage surged in the United States as millions of Americans complied with stay-at-home orders. Continued research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows that, while the gap is beginning to shrink, average 2020 in-home data usage levels remain higher…

Splashtop Enables Remote Access to Adobe Creative Cloud Video Applications

Splashtop provides users of Adobe Creative Cloud video and audio products with high-performance remote access to their workstations, enabling them to work from home Splashtop Inc., a leader in remote access and remote support solutions, announced it has become a member of the Adobe® Exchange Developer community. The company provides solutions that allow users to remotely access Adobe Creative Cloud® desktop applications instantly and in real-time from any device—freeing them from having to go into the office to use…

Prodapt Announces Agreement with LivePerson to Power Digital Transformation

Prodapt, a leading consulting, technology & managed services provider to the Digital Service Provider (DSP) industry, announced a partnership with LivePersn, a global leader in Conversational AI. The Prodapt-LivePerson partnership brings together complementary capabilities in delivering transformational business outcomes to DSPs' digital-first self-service and messaging capabilities. By opening messaging channels - including SMS, Facebook Messenger, WhatsApp, Apple Business Chat, and more - DSPs can empower customers…

EDM Council Launches Cloud Data Management Work Group to Develop Best Practice Framework

EDM Council, the leading trade association for data management, has launched the Capabilities (CDMC) Best Practices Work Group. This new group includes participation from Amazon Web Services (AWS), Google Cloud, IBM Cloud, and Microsoft Azure, as well as over 20 leading financial industry firms. The Work Group has been formed to develop an open source CDMC Best Practice Framework to accelerate Cloud adoption and automate the associated controls. The EDM Council Work Group is being co-chaired by Morgan Stanley and Refinitiv,…