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Evident Introduces Identity Verification Tool for DSAR in Compliance with CCPA

New Product Within Evident’s Platform Simplifies Data Subject Access Request (DSAR) Processes and Operationalizes Compliance with “Right to Access” Obligations Outlined in CCPA and GDPR Regulations Evident ID, Inc., a trusted leader in identity and credential verification, announced that it has launched a new product, Verified Data Request (VDR), to help businesses demonstrate compliance with the “right to access” requirements outlined in the General Data Protection Regulation (GDPR) and California Consumer Privacy Act…

Upland Software Named to 2020 Forrester Now Tech Report for Mobile Engagement Automation

Forrester Research, Inc. names Upland among top 25 mobile engagement automation providers in 2020 Upland Software, Inc.  has been named in the Now Tech: Mobile Engagement Automation (MEA) Vendors Report, published by Forrester Research, Inc. The latest report from Forrester features technology that utilizes real-time and contextual insights to engage with users via a mobile device at critical moments within the customer lifecycle. Upland was one of 25 vendors included in the report. Marketing Technology News:…

TikTok Donates Over S$350,000 to Support Local Communities Affected By COVID-19

In partnership with Community Chest and local non-profit groups, HealthServe and ItsRainingRaincoats, the contribution will support frontline medical staff, migrant workers and other vulnerable groups As Singapore rallies in the fight against COVID-19 during this circuit breaker period, TikTok, the leading destination for short-form mobile video, donates over S$350,000 to support Community Chest, the fundraising and engagement arm of the National Council of Social Service (NCSS), as well as local non-profit groups…

Mobiquity Partners With Jumio to Deliver an Enhanced Digital Onboarding Process to Customers

Leading digital consultancy teams up with AI-powered digital identity verification provider to dramatically improve user experience and reduce abandonment rates during new account onboarding Mobiquity, a digital consultancy that designs and delivers compelling digital products and services for the world's leading brands, announced today a new partnership with Jumio, an AI-powered online identity verification and authentication services company. Mobiquity has been strategically partnering with leading solution providers to…

TechBytes with Tom Simpson, SVP Brand & Exchange at AdColony APAC

Hi Tom, please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at AdColony. I started my journey as a marketer 15 years ago, and gradually voyaged through industries. I began my career in the agency world, and then on into tech, which is where I am now. Every move I made was done with the simple goal of learning something new, as the foundation of my interests lay with people, and the world I live in. As time went by, my interests went from aspiring to be the best…

iQIYI Tops Sensor Tower’s Latest Online Video App Ranking in China

 iQIYI Inc., an innovative market-leading online entertainment service in China, has topped China's online video app market in terms of revenue and is the only Chinese app to rank among the top three long-form video apps worldwide together with Netflix and Disney+, according to the latest data from Sensor Tower, a leading provider of market intelligence on the global mobile app economy. This was published as part of Sensor Tower's Top 10 Grossing Apps Worldwide for March 2020 released on April 27, which also shows that…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

Quint Selects Mapp to Drive Long Term Business Growth

Mapp Digital, the cloud-based digital marketing provider, has been appointed by fintech company Quint to help it to achieve long term business growth. Mapp won the brief in a competitive pitch that ended in a two-way battle against a cloud-based enterprise marketing provider. Quint’s digital marketing account was previously held by another cloud-based marketing vendor focused on cross-channel orchestration. Quint has integrated Mapp into its digital marketing strategy to help all four of its brands to achieve business…

Applications of Unified Communications

Whenever companies consider services to improve team collaboration, Unified Communications always enters the discussion. As technology is continuously developing, we have entered an era where work is no longer limited to a workstation, telephone, or computer screen. Professionals can share their skills and open new doors over the globe which is possible only with the correct gadgets, and a Cloud connection.  Now that a large portion of the world’s population is all set to work remotely by 2020, and many different…

10 Tech Companies Donates Over $1.4bn to Fight Coronavirus

Ten leading tech companies have pledged to donate a significant amount of funds to help contain the novel Coronavirus. Data gathered by Learnbonds.com indicates that the companies have offered at least $1.4 billion towards mitigating the virus. Top on the list is California based Google that has donated about $800 million that will be used to support businesses, organizations and healthcare workers as part of its coronavirus response that also includes free advertising on its various platforms. Cisco has also pledged about…

PenskeMedia Launches Variety Intelligence Platform (VIP)

Variety is launching a major new initiative: Variety Intelligence Platform. Considering we’re regarded as the bible for the media and entertainment business, you might assume this storied brand has seen it all over the course of its 115-year existence. But there’s nothing like the era the industry finds itself in today. Technology continues to unleash profoundly transformative forces, and we’re just beginning to understand how the coronavirus crisis will do same. Keeping up with all this change requires us to take…

AppsFlyer Taps Performance Driven Executive, Mar Brandt, to Lead North America Sales

Marketing Industry Veteran to Scale AppsFlyer’s Sales Organization with a Focus on Enterprise Brands Off the heels of its $210 million Series D funding round, AppsFlyer welcomes Mar Brandt as Senior Vice President and Head of Sales to strengthen the global attribution leader’s enterprise sales organization in North America. With 20 years of strategic sales experience, Brandt brings her enterprise sales expertise in building and transforming teams to drive growth. Throughout her career, marked by numerous accolades and…

XR Association Releases Results Of Fourth Augmented And Virtual Reality Survey

FOURTH AUGMENTED AND VIRTUAL REALITY SURVEY SHOWS STRONG FUTURE FOR XR INDUSTRY Today, the XR Association (XRA), global law firm Perkins Coie LLP, and industry venture capital firm Boost VC released the results of the fourth annual Augmented and Virtual Reality Survey, which surveyed respondents from startups, enterprise technology firms, and investors in the XR industry in early 2020. The survey, conducted before the COVID-19 pandemic, concluded that plummeting hardware and software costs, increasingly impactful…

Coronavirus Lockdown: Massive Surge in the Use of Fintech Apps

Coronavirus-triggered social distancing, isolation and lockdowns have driven-up the use of financial apps in Europe by 72 per cent in a week, reveals deVere Group, one of the world’s largest independent financial advisory organisations. The sharp increase in the use of financial technology comes as the world readjusts to life fighting against the global health crisis and economic downturn caused by the Covid-19 pandemic. James Green, deVere Group’s Divisional Manager of Europe, notes: “The world has changed in the last…

Eros Now and Samsung Partner to Give Samsung Galaxy Users Access to the Best of Indian Entertainment

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a Global Indian Entertainment Company, today announced its partnership with mobile phone giant Samsung. As part of the collaboration, Samsung Galaxy users based in India can now access the best of movies, original shows, music, short-format content, Quickie and more from Eros Now on the ‘My Galaxy’ app. Marketing Technology News: Phunware Launches National Ventilator Registry Smartphones are very…

Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…

Zendesk Singapore Expands Global Engineering Role to Develop New Service-First CRM Offerings

Zendesk Chat Sees 40 Percent Year-On-Year Growth of Completed Chat Interactions Globally, With the Team Now Expanding Its Role to Drive Development of the New, Innovative Agent Workspace Zendesk Singapore, the APAC headquarters for the global service-first CRM company based in San Francisco, has played a pivotal role in the global development of new features of the expanded Support Suite announced, that enables companies to take a conversational approach to customer experience regardless of channel. The Singapore…

Best Tools to Connect with Gen Z on Instagram

As Generation Y grows older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anybody born from the mid-'90s to the mid-2000s, and they're the following age group to influence the buying process. By 2020, Gen Z is expected to account for 40% of entire customers. A study says "Age Z is one of the most impressive shopper powers in the market today. Their purchasing power is $44 billion and grows to $600 billion while considering the impact they have on their folks' spending. If you…

Zoom Telephonics Appoints Jacquelyn Barry Hamilton as Full-Time CFO

Zoom Telephonics, Inc., a leading producer of cable modems and other communication products, announced that Zoom’s Board of Directors has appointed Jacquelyn Barry Hamilton full-time CFO following her initial role with the Company as “acting” CFO. Marketing Technology News: BounceX Hits $100 Million Annual Revenue and Unveils New Name, Wunderkind Ms. Hamilton joined the Company in January 2020 as a consultant. Prior to joining the Company, she served as Chief Financial Officer of Modo Labs, a mobile application…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…