The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

70 Percent of Sellers Saw Amazon Revenue Growth in 2018 Feedvisor, the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon, unveiled its State of the Amazon Marketplace 2019 report. The analysis exemplifies Amazon’s unmatched influence over e-commerce seller success, as well as the elevated roles that private labels and advertising will continue to play. To understand the evolving state of Amazon’s dynamic marketplace, Feedvisor conducted an in-depth analysis on sellers’ goals, plans…

Brands See New Customer Acquisition, Meeting Existing and Future Customers Where They Are as Biggest Opportunities Feedvisor, the AI-driven, machine-learning and big data company that helps brands and retailers optimize their e-commerce businesses with Amazon at the core, unveiled the findings of a first-of-its-kind analysis on the evolving relationships between brands and Amazon. The report, Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce, surveyed business leaders from major US…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Screenvision Media, Feedvisor, Kantar, Digicrown and 6sense. Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, “Front +…

Former business development leader at Amazon joins Utah-based Amazon account management firm Buy Box Experts, a leader in brand management for Amazon sellers, welcomes Peter Kearns to the new role of Vice President of Partnerships. Kearns has nine years of leadership experience in business development and client solutions at Amazon and agencies supporting Amazon brands. Buy Box Experts features a highly experienced team of Amazon marketing consultants. Through customized consulting and specialized software, they help…

A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story. During the course of this engagement, the marketing analytics experts at Quantzig helped the client to devise a robust marketing mix model to systematically gauge the effectiveness of individual marketing channels. Marketing mix modeling is a statistical technique that performs several multivariate regressions on sales and business…

New Maas Platform Capabilities Allow Customers to Create Unique Audiences for Real-Time Targeting and 1:1 Interactions Globally Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced a new suite of data and knowledge graph products for its Multiscreen as a Service (MaaS) platform that enable key insights into mobile audience engagement and monetization through expanded data relationships. Phunware Announces New Data and…

Go Empowers Investors, Corporates and Governments With Ability to Ago Empowers Investors, Corporates and Governments With Ability to Access Timely, Objective Analytics Deployable on a Global Scale Orbital Insight announced today the launch of its commercial geospatial analytics product, GO, to empower customers to monitor change anywhere on Earth. The multi-source intelligence platform ingests and contextualizes millions of data points from satellite imagery, SAR sensors, geolocation data from nearly 800 million connected…

Latest Release Offers Security, User Interface and Scripting Updates to Help Organizations Solve Complex Challenges FileMaker, Inc., announced the release of the FileMaker 18 Platform, the latest version of its leading Workplace Innovation Platform. The release features a range of enhancements from an improved user interface to a larger offering of security controls. “The newest version of the FileMaker Platform helps you tackle your biggest challenges at work,” said Ann Monroe, VP of worldwide marketing and customer…

New Research from Clicktale Reveals Customer Loyalty to Be the Biggest Driver for Digital Experience Strategies Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers. That’s according to research from experience analytics company Clicktale, which surveyed 200 marketing and CX professionals across the US and UK. Released in Clicktale’s Defining Digital Experience report, the research…

SimplyCook, Made.Com, Abel & Cole and Birchbox Lead the UK ‘Direct to Consumer’ Movement Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the top global DTC brands are lesser known than SimplyCook, Made.com, Abel & Cole…

Verint Helps Financial Services Company Enhance Data Security, Protect Member Identity and Drive Operational Efficiencies Verint Systems Inc., The Customer Engagement Company, announced that VyStar Credit Union has expanded its partnership with Verint to enhance the security of member information in VyStar’s contact center. VyStar will be adding Verint Identity Authentication and Fraud Detection to reduce operational costs and protect member identity, while improving the overall experience of VyStar’s over 655,000…

Senior Executive's Technology Commercialization Expertise to Bring Next Generation of Product and Service Portfolio to Market Celebrating 20 years in business, Alorica Inc., a global leader in customer experience solutions, announced the addition of Colson Hillier to its executive leadership team as Chief Marketing Officer (CMO). In this role, Hillier will drive strategic planning, product development and execution of Alorica’s global marketing and communications initiatives, enabling the company to solidify its…

Partnership Democratizes Data Science, Empowering Next-Generation Analytics for Organizations Embarking on AI Initiatives DataRobot, the leader in automated machine learning, announced a partnership with Informatica, the enterprise cloud data management leader. Through the partnership, enterprises can accelerate and scale the development and delivery of advanced AI solutions and deliver next-generation analytics. “This dynamic partnership between DataRobot and Informatica accelerates the AI journey for joint customers by…

Estevez Will Be Responsible for Leading the Company's Data Strategy and Implementation True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that data strategist and marketing technology innovator Ray Estevez has joined the company as chief data officer (CDO). Estevez will be responsible for leading the data strategy and data-driven product implementations for current and future products at True Influence. "As we continue to grow and evolve as the leader in…

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Gene Bishop as Global CIO, focusing on overall strategy, architecture, delivery, and use of technology and IT infrastructure to drive business forward. In this role, Bishop will partner with global divisions of IDG Communications to ensure business objectives align with a world-class technology infrastructure. Based in New York, Bishop will be an internal resource for the executive leadership team…

New Product Makes Publisher Page Speeds Smarter by Adapting to Each User, Creating More Opportunities for Bidders and Revenue for Publishers Index Exchange, the world’s largest independent ad exchange, introduced Adaptive Timeout, an innovative product that will boost publisher revenue through advanced machine learning, while optimizing page speed. By measuring device and network conditions, the Adaptive Timeout feature leverages an algorithm that determines a custom, intelligent timeout for each individual user on each…

Independent Report Recognizes Usabilla’s Strong Client Relationships and Easy-To-Use Technology Usabilla, a SurveyMonkey company, announces that it has been named a Strong Performer in The Forrester Wave: Digital Voice-Of-The-Customer Specialist Platforms, Q2 2019. “always willing to pitch in and go the extra mile if called upon.” Forrester, one of the most influential independent research and advisory firms in the world, has evaluated various platforms in the Digital Voice of the Customer industry and recognized the…

Startup Debuts App to Make Qualitative Research Faster & Easier Batterii debuted a mobile app to replace traditional consumer research. The new app gives major corporations an intimate look into the lives of consumers, helping brands to internally disrupt instead of being disrupted by competition. This breakthrough app features include: deploying TV copy to consumers via mobile for reactions, capturing photos as inspiration, and quick survey tools. Consumers record video responses to company questions, and respond…