Big Game Marketing – 15 Lessons From the Field

Market Report Details Missed Engagement Opportunities by Major Ad Agencies to Maximize Reach and Consumer Interaction A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get…

Platinum Equity Acquires Marketing Technology Platform Centerfield, Completes Add-on Acquisition of Digital Ventures

Centerfield's World-Class Customer Acquisition Technology Poised for Additional Growth and Expansion Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates leading web sites in home security, residential services, senior services and other verticals. Financial terms of the transactions were not disclosed. "Centerfield has delivered millions of customers and sales to…

TechBytes with John Field, Director-Product Marketing, BloomReach

John Field Director-Product Marketing at BloomReach BRX is an open and intelligent platform that businesses and brands use to build, personalize, test and optimize their digital experiences. We spoke to John Field, Director-Product Marketing at BloomReach, to understand the company's technology, their target audience, and how their products integrate with third-party APIs.Tell us about your role at BloomReach and the team/technology you handle. I joined BloomReach as Director of Product Marketing three months ago.…

Should Marketing Ops Be Centralized, Field-Based or Distributed?

There is a bit of a tug-o-war going on in terms of where the MO function should sit in large organizations. On one side is corporate marketing. Corporate marketing believes that all MO functions are best kept as a centralized and shared services type of function. In contrast, field marketing believes they should own their own destiny and the technology to go with it. Who is right? It depends. There are pros and cons to each structure that we will examine in this article. Pros and Cons of a Centralized Structure Clearly,…

WorkWave Marketing Releases Mobile-First Automation Tools for On-Field Lead Management

WorkWave, the leading SaaS provider for field service lead management and “last mile” fleet management, has announced the release of indigenously-built marketing automation tool services within its core offering – PestPac. The new WorkWave Marketing integration will enable its customers to track and manage all their leads at one centralized location using intelligent sales and marketing automation processes. From a MarTech perspective, sales reporting and sales intelligence solutions on mobile integrated through WorkWave…

Centerfield Acquires Performance Marketing Firm Qology Direct Backed by $156 Million Funding

Centerfield Media, an end-to-end marketing, and sales engagement solutions provider announced its acquisition of Qology Direct, a Performance marketing firm. The acquisition was realized with $156 million venture capital financing, part of which has been set aside for future procurements. Qology Direct has been readily absorbed into Centerfield Media operations from Tuesday. “Aligning offerings with Qology Direct to create the largest front-end through back-end marketing platform is transformational for the market and…

Marketing Technology Highlights of The Week: 12th-April-2021: Featuring SAP, ServiceNow, ZoomInfo, Zendesk (and lots more)!

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

MarTech Series Interview with Sumit Virmani, Chief Marketing Officer at Infosys

Covid-19 has been a reminder for marketers to refocus efforts on core marketing basics feels Sumit Virmani, CMO at Infosys; catch this complete QnA where he dives deeper into Infosys’s marketing journey during this pandemic while highlighting more on their team’s marketing tech stack: _______ Tell us about yourself Sumit – how did you venture into marketing? I pursued an undergrad in Finance, and then went straight into a management program fully intending to find and build a career in finance. And that’s when my real…

CNVRT Launches Yellow Hat, Delivering Customized Sales and Marketing Training Platform to Building Materials Companies

CNVRT, a sales and marketing consulting firm focused exclusively on the building and construction industry, is empowering sales and marketing teams at building materials companies to more readily collaborate across their disciplines with the launch of Yellow Hat. CNVRT will deliver its existing building materials training solutions through Yellow Hat, the company's new integrated, customizable training platform. Yellow Hat focuses on bridging the gap between sales and marketing professionals within an organization,…

MarTech Interview with Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance

Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance shares his thoughts on a few top concerns that face every marketing team today while talking about a few proven marketing and martech tips that can help in this casual chat: _______ Tell us a little about yourself Vladimir…we’d love to hear about your role as CMO, a typical day at work? With disruption and change being a constant factor in our lives, I like to stay productive and find joy in the work that I do leading my team to success. A typical…

Becchetti Marketing Opens a Second Office in Chicago

Becchetti Marketing is proud to announce that it is opening a second office in Chicago, Illinois. The move is necessitated by the growing demand for its internet marketing services in the city. The company hopes that by opening the new office, it will make its services more accessible to its existing clientele and draw in new clients who want to use digital marketing techniques to grow their businesses. Through this office, customers will be able to access many services that include social media management, search engine…

MarTech Interview with Lynn Girotto, Chief Marketing Officer, Heap

 Data is everywhere and forms a core part of most marketing and sales strategies today, Lynn Girotto, Chief Marketing Officer, Heap delves deeper while sharing a few observations on what key trends marketing teams need to follow given today’s business dynamics.  ______ Tell us a little about yourself Lynn…we’d love to hear about Heap? We’d also love to dive into your role as CMO and how a typical day at work is in the Marketing team at Heap? Heap is the leader in digital product analytics, and our mission is to power…

Marketing Technology Highlights of The Week: 05th-April-2021: Featuring ON24, Deloitte, Demandbase, Bombora (and more)!

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Indeed Names Jessica Jensen Chief Marketing Officer

Jensen to Lead Global Marketing Efforts for World’s Largest Job Site Indeed, the world’s number one job site, announced that Jessica Jensen will join the company as Chief Marketing Officer, effective today. Jensen will join Indeed’s senior leadership team and report to CEO Chris Hyams. As CMO, Jensen will lead the company’s global marketing programs as Indeed continues in its mission to help people get jobs. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of Remote Work In Work…

MarTech Interview With Chen Guter, VP of Marketing at Lusha

How can product led growth oriented companies drive better customer conversions with the right value add content and events? Chen Guter, VP of Marketing at Lusha joins us for a chat to share a few thoughts: _____ Hi Chen, welcome to MarTech Series! Tell us about your journey through the years…we’d love to hear about the Lusha platform…and how it’s evolved over the years… I started my marketing career as a brand manager in Procter & Gamble. I was responsible for managing some of B2C’s most loved brands, like…

REPORT: Security Vendors Marketing Strategies Must Adapt as 4 Out of 5 UK Companies Search for New Suppliers

Research uncovers top vendor marketing strategies to influence buyer awareness and purchasing decisions Multi-award winning B2B technology PR agency CCgroup, today launches new research which will help security vendors market and sell products and services to SMEs and enterprises more effectively. It uncovers not only the state of security investments and what buyers are looking for in a security vendor, but how both vendor awareness and selection is influenced by various communication channels and types of content.…

Okta Welcomes Kendall Collins As Chief Marketing Officer

Seasoned technology executive to lead and scale Okta’s marketing organization, bring identity to every customer experience Okta, Inc, the leading independent identity provider, welcomes Kendall Collins as Chief Marketing Officer (CMO), reporting to Susan St. Ledger, President of Worldwide Field Operations. Kendall will join Okta’s leadership team and lead global brand marketing, demand generation, solutions marketing, market strategy, operations, and sales development. Kendall succeeds current CMO, Ryan Carlson who is…

Broadvoice Names Lauri Martinez as Vice President of Channel Marketing

Tech Channel Marketing Pro to Lead Strategies to Help Partners Grow UCaaS Businesses Broadvoice®, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, today announced the addition of technology channel marketing veteran Lauri Martinez as Vice President of Channel Marketing. Broadvoice Names Lauri Martinez as Vice President of Channel Marketing Marketing Technology News: What Software Developers Can Teach Marketing Pros About Becoming More…

Account-Based Marketing Pioneers, Momentum, Add Strength to Us Consulting Service

Momentum, the growth consultancy and pioneers in account-based marketing, has further bolstered its senior team with the addition of a new member to its North American leadership team. Tamsen Galloway, who brings more than 20 years of experience in B2B strategy, marketing and tech, joins the organization as General Manager and US consulting lead. She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, on the US leadership team at the growth marketing specialists…

Sappington Names Mike Tenhulzen Product Marketing Strategist

Sappington, a leading technology marketing firm with headquarters in Seattle, WA, today announced the appointment of Mike Tenhulzen as Product Marketing Strategist. In his new role, Tenhulzen will support the marketing lifecycle needs of Sappington’s enterprise technology clients with thought leadership, content strategy, research, and product marketing initiatives. Sappington, a leading technology marketing firm with headquarters in Seattle, WA, today announced the appointment of Mike Tenhulzen as Product…