Vooks and Future Today Announce New Content Partnership to Stream Animated Storybooks on HappyKids

Popular Children’s Entertainment Channel Reaching Millions of Viewers Across Multiple Platforms and Devices Now Features Vooks Animated Content Vooks, the world’s first streaming platform bringing storybooks to life through animation, announced a strategic partnership with Future Today to stream select titles on HappyKids. Vooks is now available in the HappyKids library of more than 55,000 family-friendly movies, TV shows and educational videos available across popular streaming platforms and devices, including Roku, Apple…

Future Today Names David Di Lorenzo Senior Vice President Of Kids And Family Programming

Former President of Kabillion Joins Fastest Growing AVOD Platform Company Future Today, an advertising video on demand (AVOD) platform that owns more than 700 content channels with 6.5 million monthly active users (MAUs), has announced David Di Lorenzo as its new Senior Vice President, heading up the company's Kids and Family business. Di Lorenzo will lead Content Acquisition, Distribution and Monetization for Future Today's Kids Platform business as well as spearhead the growth of HappyKids.tv, the number one free…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…

Digital Future Report Reveals Majority of Marketers Are “in Denial” About SEO Performance Gap

More than eight in ten respondents agree that digital channels will be responsible for majority of future sales Nine in ten are confident that their response to Covid-19 has been effective However, only one in ten report that their current SEO efforts are very effective – with lack of strategic prioritisation and budget for search cited An industry report has revealed that marketing, data and technology leaders continue to be “in denial” about their SEO performance, despite recognising the increased importance of SEO in…

CarMax, CX Journey, and Reltio Executives to Provide Blueprint for “Designing and Delivering the Experiences of the Future”

Learn How Providing Engaging Customer Experiences Increases Loyalty and Lifetime Value Reltio, an award-winning software as a service (SaaS) company at the heart of helping innovative Global 2000 companies thrive in the experience economy, will participate in an expert panel discussion, "Designing and Delivering the Experiences of the Future," hosted by CMSWire as part of their DX Leaders Webinar series, on Tuesday, November 10 at 12:00 p.m. ET. Marketing Technology News: Mintegral Adds Support for Apple’s SKAdNetwork…

Research: Automation Is the Future for Digital Asset Management, While Remote Access and Security Are Priorities for 2021

72% of respondents revealed that number of digital assets managed has grown 48% see automation as a top priority in management of assets for 2021 75% unsure of timescales to adopt AI FotoWare, a provider of Digital Asset Management (DAM) solutions, unveils the results of its research into the status and future of digital asset management to mark its 25-year anniversary. FotoWare is a digital asset management solution for companies and individuals to manage, store and share large amounts of digital assets, such as…

Programmatic OOH Platform VIOOH Enters US Market as Report Confirms Critical Role in the Future of Digital Ad Strategy

Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, the programmatic OOH trading platform, which is released. The report found that US respondents forecast including programmatic OOH in 51% of all digital campaigns in 2021, up from 47% in 2019. VIOOH’s report, which surveyed 600 executives from media agencies and advertisers across the US, UK and Germany during August 2020, proved that the flexibility…

Cisco, Qwilt and Digital Alpha Define the Future of Content Delivery with New Open Caching Solution for Service Providers

Companies introduce new model for streaming media delivery leveraging Open Caching architecture deployed at the edge of the service provider networks; it offers unprecedented levels of quality with open, global APIs endorsed by the Streaming Video Alliance Innovative business model enables zero-capex and limited-risk deployment, helping service providers generate new revenue as active participants of the content delivery value chain BT has adopted this solution to deliver high-quality streaming experiences across its…

Personalized User Experience is the Future of E-Commerce

Customer experience is the essence that can either kill or save e-commerce shops. If the optimization of your site is done correctly, your e-commerce shop will thrive. On the contrary, if you fail to get it right, your e-commerce shop will have a limited future.  You need to understand your customers in order to provide an optimal site experience. You also need to understand what’s more important to them. Maybe they want premium or exclusive products? Or maybe they’re in constant search of good sales? Or maybe they prefer…

Work From Home Is the Future. Should We Start Substituting Marketing Communications?

Now that Twitter, Facebook, and Apple say employees can work from home indefinitely, it’s supposedly the end of the office as we know it. That’s a big one-eighty for firms that invested huge sums of money building their campuses. But the tech giants can afford to be wildly wrong here. The rest of us need to be wary, not just because the wholesale embrace of WFH is happening during a crisis, but because it runs contrary to some fundamental truths. Work From Home (WFH) Increases Productivity, But There’s a Big Catch. You’ve…

Basic.Space Launches Digital Storefronts Shaping the Future of Retail For Generation ‘Next’

A curated marketplace reimagining the shopping experience by combining the discovery of IRL with the accessibility of URL Basic.Space announces the unveiling of its new platform, a curated online marketplace providing members with exclusive access to unique experiences and products from the iconoclasts of tomorrow. Launching with digital storefronts – an entirely new and immersive shopping experience – members can shop from products featured in static shots and livestreams of creatives in their own space, giving them…

The Future of Sales: Serving the Long Tail of Accounts and Pricing with Precision

Are you thinking about the future of sales? With almost 90% of sales having moved to a virtual model, it’s more important than ever to ensure sales teams understand customers’ needs. In today’s ever-competitive landscape, each sales representative must be equipped to serve the long tail of accounts and price more effectively for each transaction. However, the current, unpredictable business landscape and ongoing disruption often lead to misguided and fear-based decisions in the field. Each of which, when inspected…

Mastercard Accelerate Ignites Next Generation of Fintech Disruptors and Partners to Build the Future of Commerce

11 companies join the Start Path startup engagement program; nearly 50 new deals signed to Engage network to help customers make growth ambitions a reality Mastercard has announced the expansion of its Accelerate fintech portfolio, adding dynamic entrepreneurs to its award-winning startup engagement program Start Path and more technology partners to its Engage network, providing access to expert engineers and specialists that can help customers deploy new services quickly and efficiently. Mastercard helps emerging brands…

TTEC Signs Agreement To Acquire VoiceFoundry, Setting The Foundation For Significant Future Growth With Amazon Connect

Acquisition adds Amazon Connect, one of AWS’s fastest-growing services, to TTEC’s Humanify Cloud CX Ecosystem TTEC Holdings, Inc. a leading global Customer Experience as a Service (CXaaS) partner for many of the world’s most iconic and disruptive brands, announced that it agreed to acquire VoiceFoundry, a global partner of Amazon Web Services, creating an end-to-end CX delivery solution for Amazon Connect. The U.S. and European parts of the acquisition closed today, with the Australian and ASEAN acquisition expected to …

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

New Comscore Research Examines the Future of Privacy-Safe Measurement

Whitepaper explores Comscore's current and future initiatives for leading the industry into a cookieless environment In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the release of its 2020 "Future of Measurement in a Cookieless World"…

Rokk3r, Dimas Gimeno Partner to Shape the Future of Retail Through Technology and Exponential Company-Building

Rokk3r, a Miami-based global venture building and business transformation ecosystem, and Dimas Gimeno, chairman of Madrid-based Skintelligence Investments S.L. and former CEO of Spanish retail giant El Corte Inglés, announced a joint venture to develop transformative technology companies that help retailers navigate the industry's digital transformation, exceed elevated consumer expectations and protect and expand market position. The new partnership will cover multiple business initiatives, including retail technology…

How Precise Location-Based Advertising is the Future of Mobile Marketing

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…

Amplience Joins MACH Alliance Launching Today

Amplience, a specialist content management solution vendor for commerce, has announced that it is putting its full support behind the MACH Alliance, a vendor-neutral, open technology ecosystem that aims to highlight the benefits of modern, flexible best-of-breed enterprise technology stacks to global organisations. Launching today, the MACH (Microservices-based, API-first, Cloud-native and Headless) Alliance was formed earlier this year with the objective of advocating flexible alternatives to the legacy, monolithic…

The Future of Live Engagement is Here as Vee24 Launches V11 Intelligent Conversational Experience

The New Platform Raises the Bar for Live Digital Customer Engagement Vee24, the leader in intelligent, conversational, multi-experience solutions, announced the launch of its latest release, raising the bar for live online customer engagement. The release is currently live in production with more than 100 clients globally who are using the platform to allow sales, marketing, and service agents to collaborate with customers in ways that were not previously possible. "Our modular solution is easy to use with…