IDFA in the New Year 2021

2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021 again purports to be transformational but this time Apple’s rollout of its IDFA changes (which ended up being delayed last year) coupled with other data privacy trends will likely be the forces driving change across the mobile landscape. With over 720 million users, it’s safe to say…

twik Turns More Visitors Into Buyers With a New Auto-Personalization Shopify App

New twik app is now featured on Shopify Staff Pick only weeks after released twik, a driver of innovation in the worldwide retail e-commerce industry, announces its platform has been chosen to be presented in the Shopify Staff Picks section at the apps marketplace shortly after release. Twik, the personalization automation platform, widely renowned for its plugins to major publishers and CMS (content management system) like Google and WordPress. Publicly released to the Shopify e-commerce marketplace only a few weeks…

twik Enhances E-Commerce Experience With a New Shopify App

twik, a driver of innovation in the e-commerce space, announces the release of its new Shopify app. Having already developed apps, plugins, and extensions that work with WordPress, Google Ads, and Google Analytics, twik is excited for this next step which will deepen its already impressive bench of e-commerce solutions. The new e-shopping app, designed to help vendors grow sales through personalization, leverages AI (Artificial Intelligence) and BI (Business Intelligence) to generate more cart- and add-to-cart sales…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…