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JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen. JSA is…

RingCentral Engage Digital Shares Insights on the ‘Get to Know Your Customer Day’

April 16 is the Get To Know Your Customer (GTKYC) day. For those who came in late, GTKYC Day is observed annually every quarter on the third Thursday of January, April, July, and October. In the current slowdown brought by COVID-19 lockdown and travel restrictions, the pledge to follow GTKYC becomes even more resolute. Ahead of the Get to Know Your Customer Day, Julien Rio of the RingCentral Engage Digital shared valuable insights on how the quarter starting April will be unique in many ways, something nobody predicted or…

DemandGen Named Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year for 2nd Year Running

DemandGen, an Adobe Platinum Regional Partner, today announced it has been recognized as Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year. The win marks a back-to-back repeat of the agency's prior year achievement of Marketo Digital Services Partner of the Year for 2019. Adobe's Digital Experience partner awards honor companies that have made leading contributions to Adobe's business and have had a significant impact on customer success. Digital Experience solutions partner of the…

Express Image Digital Selected for Healthcare Visitor Wayfinding

Express Image Digital, the leader in digital wayfinding software that brings the power of improved customer experience with an integrated platform to help visitors navigate around campus, announced its interactive Wayfinding Plus platform was selected by a large academic healthcare campus, with 4+ million square feet, in greater Los Angeles area. Marketing Technology News: AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners The digital wayfinding kiosk solution is a pilot designed to…

Marvel Marketers Partners with Ulster University to Bring Cutting-Edge Digital Marketing Coursework to Students and Staff

Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The agency will use the framework from its training arm, Professor M’s Academy, to bring hands-on marketing automation training to Ulster’s undergraduate and graduate marketing students and staff. With coursework in Marketo, Pardot, Eloqua, and HubSpot, along with the digital marketing best…

Five Ways 5G Will Change Digital Advertising

Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, 5G could be a major boon for digital media, or the latest in a long line of tech developments hyped up way too soon (VR anybody?). 5G, the network that mobile data passes through, doesn’t have a set definition nor standards and tech specifications. But it’s generally agreed that 5G will make data uploads and downloads on mobile devices a whole lot faster. We’re talking about downloading a 3-hour movie via your wireless…

AXA Insurance Revolutionises Digital Customer Service with RingCentral Engage Digital

A Single Dashboard, Managing a 50% Month-On-Month Increase in Digital Interactions, with a 10x Increase in Case Resolution RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact centre solutions, announced that, AXA, one of the world’s largest insurance providers, is using RingCentral Engage Digital, a platform that manages every digital interaction with customers, to revolutionise its digital customer service offering. The new platform and approach has led to: A…

Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition

Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights by Scout is the newest component of Dugout, Centerfield’s industry leading platform that automates end-to-end customer acquisition for millions of shopping experiences each year. Insights by Scout surfaces actionable insights from first-party digital shopping experiences so Dugout can better pinpoint a brand’s ideal target customer, optimize audience…

Boostpoint Launches Open Beta Stage Digital Ad Solution for Small Business

Building a brand name isn’t just for big businesses with big budgets. Boostpoint has launched the open beta stage of its ad solution, which empowers local businesses to grow their brands through simple, consistent, and cost-effective digital advertisements. “Boostpoint targets, creates, submits, and measures Facebook and Instagram campaigns from one dashboard, making it easy for local business pros to run digital ads that produce ROI,” says Co-Founder and CEO Sam Beiler. Businesses, like contractors, cafes, and real…

Brandfolder Launches Smart CDN to Help Marketers, Operations Teams Quickly Serve Content, Apply Changes, Manage Digital Rights

Smart CDN Functionality Enables Brandfolder Users to Automatically Update Any Asset and Control Usage Rights, Regardless of Where It Resides Online As organizations develop new marketing strategies to encourage deeper engagement with customers, the one key constant – branding – has become intentionally dynamic: Logos are often temporary and iconic packaging changes. To remain agile, brands need to react quickly. Brandfolder unveiled Smart CDN, focusing on three critical features – the first of which automatically…

AI Evolves … and Organizations that Manage Digital Content Benefit

Artificial intelligence (AI) has been used within information-driven businesses for many years now. For example, think about forms processing applications where AI technology automatically extracts key data points while capturing and scanning a paper file or ingesting an electronic document. These applications are “trained” with a sample set of forms and then learns from these. This enables the AI technology to process potentially thousands of files with minimal human interaction.  Despite being around for many years,…

SEO Company webSURGE Digital Marketing Receives IMPACT Award for B2B App Development

webSURGE Digital Marketing, a company that specializes in SEO, received the prestigious IMPACT Award for App Development B2B in recognition of its App Development for CooperVision. The Internet Marketing Association's annual awards celebration was held on Sept. 29, 2017, at the Enclave in Las Vegas. What is the Impact Award? The mission of IMA, a global organization of professional partners, is to create a database of proven internet marketing strategies that provide a foundation of success for those in…

Sapiens Partners With Quadient to Enhance Digital Engagement

Sapiens customers will be able to easily design, modify, manage and deliver insurance documents without the need for technical expertise, which will drive efficiency, reduce errors and enhance communication across all channels Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced today it has entered into an agreement to partner with Quadient, a facilitator of exceptional customer experiences. This strategic partnership will bring enhanced omni-channel…

Nativz Named The Leading Digital Marketing & Big Data Agency

Nativz, a top-rated digital agency, has been recognized as a leader in digital marketing as well as marketing analytics and big data categories in new report by DesignRush Nativz, a top-rated digital agency in Dallas, TX, has been recognized as a leader in digital marketing and big data analytics in a new report by DesignRush, ranking first in both categories. Marrying data science with digital marketing expertise, in just three years this generalist marketing agency has delivered over 350 projects for B2B and B2C clients…

Penta Security Unveils Bank-level MPC Solution Targeting Digital Asset Management Market

Penta Security, a leading cybersecurity company in Korea, announced the release of its exclusive MPC (Multi-Party Computation) solution that runs on a cryptographic protocol which operates computations based on the consensus of multiple parties. This not only secures transactions, but allows cryptographic keys to be stored and shared safely for the protection of sensitive data. With a robust signature function that complements vulnerabilities of the existing multi-signature solution, MPC eliminates Single Point of Failure…

Melbourne Leading Digital Marketing Agency Zib Media Rebrands to Zib Digital

Zib Media formally announces business rebrand to Zib Digitala Zib Digital, a leading digital marketing agency in Melbourne, announced a major rebranding to reflect the company's evolution into an all-encompassing, strategic digital marketing business. The considerable rebranding is designed to mirror the vast development and growth of the business in recent years. Last year, the agency realised it was time to leverage its unique architecture in the digital marketing space and focus strictly on its ability to support…

4media group, Inc. Launches Digital Marketing Agency Dynamik Influence

Global Integrated Marketing and Communications Agency 4media group Expands Into the Influencer Marketing Space 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly integrated, full-service communications agency. The launch of Dynamik Influence comes just over a month after 4media group's acquisition of News Generation, a broadcast media relations firm located in the Washington, D.C., area. 4media group created…

GoExpedi Launches Management Control Center, a Digital Supply Chain Solution for the Energy Industry

Industrial procurement solutions provider rolls out new SaaS offering, providing powerful management capabilities that enable and accelerate digital supply chain transformation for the energy industry GoExpedi, an innovative e-commerce, supply chain and analytics company that is reinventing procurement for industrial and energy MRO (maintenance, repair and operations), announced the rollout of its Management Control Center (MCC) – a new software-as-a-service (SaaS) offering providing powerful management capabilities that…

Faithsocial Brings Together the Worldwide Christian Community With Creation of an Online Social Media Digital Platform

Multi-faceted, free social media platform embraces technology, enabling Christians across the world to communicate, connect, socialize, and enjoy entertainment FaithSocial is announcing the launch of its robust social media platform that features multimedia content to connect the world's Christian community. Christians across the world can come together digitally to share their faith, hope and messages of encouragement. With the uncertainty of traditional places of worship, especially during the coronavirus pandemic,…

Vonage and DigiTalk Partner to Enable Telehealth Solutions Provided by AfroSaúde to Underserved Communities in Brazil

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced today that AfroSaúde, a social impact technology startup, has chosen Vonage to power its TeleCorona telehealth system. Partnering with leading Platform as-a-Service provider DigiTalk, Vonage is enabling AfroSaúde to bring advanced telehealth capabilities to communities in Bahia, Brazil. Using the Vonage Video API, AfroSaúde provides free, high quality medical and mental health care that is especially critical…