Tags:

OneTrust Enhances Data Discovery Capabilities with Acquisition of Integris Software

AI-Based Data Discovery and Classification Technology Supports Privacy, Security, and Data Governance Use Cases OneTrust, the largest and most widely used privacy, security, data governance, and compliance technology company today announced enhancements to OneTrust DataDiscovery™ with the acquisition of Integris Software. OneTrust DataDiscovery helps companies understand their data across all systems and assets (cloud, on-premise, and legacy), and all data types (structured, unstructured, semi-structured). These…

MarTech Interview with Barbara Lawler, Chief Privacy and Data Ethics Officer at Looker

"Data ethics is doing the right thing with data, considering the human impact from all sides, and making decisions based on your brand values." Hi Barbara. Tell us about your journey into data protection and how you started at Looker. My journey into data security and privacy began more than two decades ago, where I previously served as Chief Privacy Officer for Intuit, Inc. and the Hewlett-Packard Company. In fact, I was Hewlett-Packard’s first-ever CPO, where I led a global team that drove global privacy policy and…

CoSo Cloud Unveils CoSo Insights 2.0 for eLearning Security, Compliance and Performance Analytics

Unique Adobe Connect Add-On Tool Provides Self-Service Access to Critical Business Intelligence CoSo Cloud LLC (CoSo), the leading secure private cloud managed services provider for virtual classroom training and high-consequence meetings, announced today the release of its new and unique customer web portal, CoSo Insights 2.0, for large organizations and government agencies that depend on Adobe Connect for global web conferencing and eLearning. CoSo Insights is available to any organization that uses the CoSo Secure…

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

Sales Development Report: Bots, Chat Will Be the Next Big Thing, Live Call Still Dominates and GDPR Drives Changes

Third Annual Report Reveals New Sales Development Applications Across Organizations; Key Areas in Which Teams Are Challenged and Successful GDPR is forcing sales development functions to adopt LinkedIn as one of the top outbound channels for Sales Development Reps (SDRs), according to new research released today by research and advisory firm, TOPO. The 2019 Sales Development Benchmark Report analyzes top trends, strategies and tactics adopted by today’s leading sales development organizations, detailing what B2B…

What is Presentation Management and Why Do You Need It?

PowerPoint is like the phone company, we love to hate it, but need it and use it every day. PowerPoint won as the de facto program for business presentations because it’s easy to use and has a lot of great graphic and animation features that make documents more interesting. Above all, it’s included with MS Office, so everyone has it. If you send someone a PowerPoint deck, there’s a 99.99% chance that they’ll be able to open it. Everybody uses PowerPoint. Ironically, the ubiquity of PowerPoint has created a tangled…

Business Process Management Helps Businesses Towards GDPR Compliance

The General Data Protection Regulation (GDPR) is a popular topic of conversation among business professionals around the world.  The law was originally introduced and implemented on April 27, 2016, and allowed a two-year post-adoption grace period for businesses to become compliant and introduce a new system. The formal enforcement date for fining non-compliant organizations took effect on May 25, 2018.  Through a survey completed by BPTrends, a firm that follows process modeling trends, came to the conclusion that in some…

Confirmit Horizons Delivers AI-Driven Innovations for Multi-Channel Feedback on Research Programs

Confirmit Puts Innovation and Ease of Use at the Heart of Solutions with Confirmit Horizons v24; Delivers Advanced, AI-Driven Solutions to Boost Productivity Today, Confirmit has announced a range of new capabilities to its platform, building on the ground-breaking solutions it launched earlier this year. The new Marketing Technology update is part of the rollout of Version 24 of the award-winning Confirmit Horizons. The new features are designed to support global multi-channel feedback and research programs. Terry…

TechBytes with Roger Kjensrud, Co-Founder and CTO, Impact

Roger Kjensrud Co-founder and CTO, Impact Continuing on our mission to bring first-hand insights into GDPR and its impact on global operations, we spoke to Roger Kjensrud, Co-Founder and CTO, Impact. Roger tells us about how GDPR could impact martech companies, particularly the ones based in the US but with a sizeable clientele in the EU.Tell us about your role at Impact and the technology/team you handle. I am a co-founder and the CTO of Impact. I lead all technology teams that build and operate a scalable and…

GDPR is the Best Thing to Happen to Personalization

Embracing Consent and Privacy is the Best Way to Breathe New Life into Marketing After years of debate, infighting, and fear mongering, GDPR finally arrives in force on May 25. For many marketers, the path forward isn’t clear, and risk only seems to grow, given ensuing developments with ePrivacy, a pending ballot initiative in California, and a growing list of regulations appearing around the globe. Yet, the time has never been better to rethink how marketers approach privacy and personalization. It’s time to embrace…