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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: Gen Z

As Gen Z Is Set to Rewrite the Future of Mobile, App Annie Releases Report to Help Companies Win With This Next Generation
Analytics, Mobile

As Gen Z Is Set to Rewrite the Future of Mobile, App Annie Releases Report to Help Companies Win With This Next Generation

App Annie, the leader in mobile market data and analytics, released a groundbreaking report on Generation Z, How to Win …

PRNewswireOctober 31, 2019, 4:19 pmOctober 31, 2019 0 400
Brainly - One of Gen Z's Top Homework Resources - Launches New Native Ad Offering for Mobile and Desktop
Native & Programmatic Advertising

Brainly – One of Gen Z’s Top Homework Resources – Launches New Native Ad Offering for Mobile and Desktop

General Assembly Leverages Brainly Native Ad Units to Increase Awareness and Drive Student Engagement Brainly, the world’s largest peer-to-peer learning …

PRNewswireOctober 30, 2019, 6:30 pmOctober 30, 2019 0 386
Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025
Staff Writers

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we …

Sudipto GhoshOctober 29, 2019, 6:34 pmOctober 30, 2019 0 2465
90 Percent Of Gen Z Tired Of How Negative And Divided Our Country Is Around Important Issues, According To Research By Porter Novelli/Cone
Social

90 Percent Of Gen Z Tired Of How Negative And Divided Our Country Is Around Important Issues, According To Research By Porter Novelli/Cone

Marked increases in Gen Z’s belief companies must address hot-button issues like gun control and LGBTQ+ rights Nearly nine-in-10 (87%) …

PRNewswireOctober 26, 2019, 5:50 pmOctober 25, 2019 0 598
Gen Z Sales Teams Don’t Have Time to Stop and Sign
Guest Authors, Sales Enablement

Gen Z Sales Teams Don’t Have Time to Stop and Sign

Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the …

Garret SchwartzOctober 10, 2019, 7:30 pmOctober 10, 2019 0 661
How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z
Guest Authors

How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z

In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The …

Zviki Ben-IshaySeptember 30, 2019, 6:30 pmSeptember 30, 2019 1 663
The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases
Technology

The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases

Our youngest generation wields a considerable influence on household buying, new study shows Move over celebrities and micro-influencers: The youngest …

Business WireSeptember 26, 2019, 10:00 pmSeptember 26, 2019 0 1086
Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations
B2B Data, Native & Programmatic Advertising

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are …

PRNewswireSeptember 25, 2019, 11:30 amSeptember 25, 2019 0 445
Marketing to Gen Z
Guest Authors

Marketing to Gen Z

Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the …

Beca AlexanderAugust 26, 2019, 5:00 pmAugust 22, 2019 1 1013
Technology

The Power of Personalization: TELUS International Survey Finds Digital Native Gen Zers Lead Demand for Personalized Customer Experience

TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, …

PRNewswireAugust 21, 2019, 2:20 pmAugust 22, 2019 0 388
Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels
Behavioral Marketing, Content

Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It’s official …

PRNewswireJuly 26, 2019, 4:24 pmJuly 26, 2019 0 1015
Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech
Guest Authors

Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech

With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. …

Shameer SachdevJuly 17, 2019, 9:00 pmJuly 17, 2019 3 3473
Booking.com Releases the Most Comprehensive Global Research Into the Next Generation of Travellers - Gen Z
Behavioral Marketing

Booking.com Releases the Most Comprehensive Global Research Into the Next Generation of Travellers – Gen Z

Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do …

PRNewswireJuly 9, 2019, 9:20 pmJuly 9, 2019 0 437
New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z
Behavioral Marketing, E-Commerce and Mobile Commerce

New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z

Over a Third of Consumer Spending Goes to Amazon, but Young Shoppers Are Not Sold on the Benefits of the …

MTS Staff WriterJune 26, 2019, 9:03 pmJune 26, 2019 0 662
Human Connection Matters to Gen Z: Ooma Survey Busts Myths Around Generational Communication Preferences
Technology

Human Connection Matters to Gen Z: Ooma Survey Busts Myths Around Generational Communication Preferences

Ooma, Inc., a smart communications platform for businesses and consumers, announced the results of a survey1 commissioned to discover consumers’ …

MTS Staff WriterJune 26, 2019, 8:46 pmJune 26, 2019 0 809
SheerID Gives Brands Worldwide Reach to Gen Z Audience with Industry’s First Student Verification Solution Available in 191 Countries
Identity Management

SheerID Gives Brands Worldwide Reach to Gen Z Audience with Industry’s First Student Verification Solution Available in 191 Countries

New Enhanced Fraud Protection Minimizes Discount Abuse for Brands Marketing to Students With Gated, Exclusive Offers Globally SheerID, the market …

Globe NewswireJune 24, 2019, 3:30 pmJune 24, 2019 0 544
Cuspers: Creative, Stressed, Impulsive - Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z
Behavioral Marketing, Customer Data Platforms

Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z

New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and …

Business WireJune 18, 2019, 4:19 pmJune 18, 2019 0 581
How Brands Can Connect with Gen Z through Social Media Marketing
Guest Authors

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega …

Aaron BrooksJune 10, 2019, 6:31 pmJune 10, 2019 6 3502
Meet Gen Z: The Self-proclaimed Hardest-working, Anxiously Optimistic Workforce of the Future
Behavioral Marketing

Meet Gen Z: The Self-proclaimed Hardest-working, Anxiously Optimistic Workforce of the Future

The Workforce Institute at Kronos Incorporated issued a global survey of 3,400 members of Generation Z1 across 12 countries that …

PRNewswireJune 10, 2019, 1:58 pmJune 10, 2019 0 559
Does Gen Z Marketing Hold Key to Brand Loyalty?
Behavioral Marketing, Customer Data Platforms, Staff Writers

Does Gen Z Marketing Hold Key to Brand Loyalty?

Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …

Sudipto GhoshMay 22, 2019, 6:15 pmMay 22, 2019 7 1795

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