Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the …
How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z
In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The …
The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases
Our youngest generation wields a considerable influence on household buying, new study shows Move over celebrities and micro-influencers: The youngest …
Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations
Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are …
Marketing to Gen Z
Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the …
The Power of Personalization: TELUS International Survey Finds Digital Native Gen Zers Lead Demand for Personalized Customer Experience
TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, …
Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels
New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It’s official …
Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech
With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. …
Booking.com Releases the Most Comprehensive Global Research Into the Next Generation of Travellers – Gen Z
Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do …
New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z
Over a Third of Consumer Spending Goes to Amazon, but Young Shoppers Are Not Sold on the Benefits of the …
Human Connection Matters to Gen Z: Ooma Survey Busts Myths Around Generational Communication Preferences
Ooma, Inc., a smart communications platform for businesses and consumers, announced the results of a survey1 commissioned to discover consumers’ …
SheerID Gives Brands Worldwide Reach to Gen Z Audience with Industry’s First Student Verification Solution Available in 191 Countries
New Enhanced Fraud Protection Minimizes Discount Abuse for Brands Marketing to Students With Gated, Exclusive Offers Globally SheerID, the market …
Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z
New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and …
How Brands Can Connect with Gen Z through Social Media Marketing
Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega …
Meet Gen Z: The Self-proclaimed Hardest-working, Anxiously Optimistic Workforce of the Future
The Workforce Institute at Kronos Incorporated issued a global survey of 3,400 members of Generation Z1 across 12 countries that …
Does Gen Z Marketing Hold Key to Brand Loyalty?
Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …
Engaging Gen Z: How to Capture Feedback from these Elusive Consumers
As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can …
Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers
AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan …
Reality Bytes: Second Annual Generational Study Reveals How Gen Z Behaves, Buys & Builds Online
Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration …
Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness
Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying …