With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. …
Booking.com Releases the Most Comprehensive Global Research Into the Next Generation of Travellers – Gen Z
Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do …
New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z
Over a Third of Consumer Spending Goes to Amazon, but Young Shoppers Are Not Sold on the Benefits of the …
Human Connection Matters to Gen Z: Ooma Survey Busts Myths Around Generational Communication Preferences
Ooma, Inc., a smart communications platform for businesses and consumers, announced the results of a survey1 commissioned to discover consumers’ …
SheerID Gives Brands Worldwide Reach to Gen Z Audience with Industry’s First Student Verification Solution Available in 191 Countries
New Enhanced Fraud Protection Minimizes Discount Abuse for Brands Marketing to Students With Gated, Exclusive Offers Globally SheerID, the market …
Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z
New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and …
How Brands Can Connect with Gen Z through Social Media Marketing
Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega …
Meet Gen Z: The Self-proclaimed Hardest-working, Anxiously Optimistic Workforce of the Future
The Workforce Institute at Kronos Incorporated issued a global survey of 3,400 members of Generation Z1 across 12 countries that …
Does Gen Z Marketing Hold Key to Brand Loyalty?
Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …
Engaging Gen Z: How to Capture Feedback from these Elusive Consumers
As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can …
Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers
AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan …
Reality Bytes: Second Annual Generational Study Reveals How Gen Z Behaves, Buys & Builds Online
Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration …
Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness
Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying …
Gen Z Digital Behavior Decoded in New Report by UNiDAYS and Ad Age Studio
The country’s 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school …
Gen Z: 5 Public Companies Being Driven by Kids & Their Moms
If you’re used to parents of toddlers asking their kids whether they want to go to the park or the …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …
Gen Z: The Rise of 1.8 Billion New Influencers is Shifting the Mobility Landscape
Frost & Sullivan’s Intelligent Mobility Summit Highlights How Gen Z Attitudes Are Pushing Mobility from Brand-Centric, Single Ownership Paradigms to Integrated, …
Deloitte’s Digital Media Trends Survey: Meet the MilleXZials: Generational Lines Blur as Media Consumption for Gen X, Millennials and Gen Z Converge
Streaming Video on Demand hits the mainstream; Pay TV subscriptions decline as consumers rethink its value; Watching video is a 38 hour …
TIBCO Spotfire X Recognized by SIIA as Best Business Intelligence Reporting & Analytics Solution
Comprehensive Analytics Platform Earns Prestigious Industry Recognition TIBCO Software Inc., a global leader in integration, API management, and analytics, won …
Adoreboard Recognised as a 2019 Gartner ‘Cool Vendor ‘in Artificial Intelligence for Customer Analytics
Adoreboard, a pioneer in Emotion AI for measuring Human Experience (HX) across enterprises, has been designated by Gartner as a …