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TechBytes with Chris Warnock, Content Analyst at GetApp (now part of Gartner)

Could you tell us about your role and the industry/technology you cover at GetApp? I’m an Analyst at GetApp where I cover trends in Sales, Marketing and Customer Experience—including Marketing Psychology and Consumer data privacy. How have consumer attitudes towards personal data shifted in the last few years? Consumer concerns around privacy and personal data are on the rise. A recent GetApp survey found 91% of U.S. consumers feel ads know too much personal information about them. Additionally, many people seek to…

GetApp Unveils Results of Workforce Trends Study, Uncovering Shifts in Remote Work, Privacy and AI SMB Perceptions

Research From Software Insights Company Shows a 400 Percent Increase in Remote Working Behaviors, a Data Security Knowledge-Gap and an Unpreparedness to Tackle AI-Fueled Business Transformation GetApp, a recommendation engine that helps SMBs make informed software purchasing decisions, announced the results on a new research study which examined the impact emerging technologies are having on workforces, large and small. The study, of more than 900 respondents who reported full-time employment in the United States,…

RetargetApp Voted the Best CEE-based Startup

RetargetApp, a European AdTech company with HQ in Kyiv, won the 1st place in Vestbee's CEE Scaleup Challenge, the biggest online contest for fast-growing startups in Central and Eastern Europe. Known for its web app that automatically creates and optimizes online ads, RetargetApp was selected among more than 350 growing companies based in CEE region to receive a few valuable prizes that include €1 million (~$1.1 million) from Next Road Ventures VC fund, startup pass for InfoShare conference and online media package from…

TechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company)

Tell us about your role and the industry/technology you cover at Gartner. I’m an Associate Principal Analyst at Gartner. I work in Gartner’s Digital Markets unit, where I write research for GDM’s GetApp (a Gartner company) brand. I cover trends in cloud Business Intelligence (BI) for small and midsize businesses (SMBs), which includes Data Mining, Analytics, Big Data, and Artificial Intelligence techniques like Machine Learning (ML). How big is your Research and Analytics team? We currently have close to 30 analysts…

Bright Pattern Ranks #1 Among Top Cloud Contact Center Vendors for Sixth Time in Gartner GetApp Report

Bright Pattern, Leading Provider of Omnichannel Contact Center Software, Is Recognized by the Gartner Digital Markets Network and GetApp as the Top Provider of Cloud Contact Center Software Bright Pattern announces its placement as the #1 cloud contact center vendor by Gartner GetApp for the sixth consecutive quarter. Bright Pattern, which has seen tremendous momentum in both global expansion and product innovation, was recognized in the Call Center Category Leaders Q4 2018 for Bright Pattern Contact Center, an all-in-one…

Free Video Maker From Promo.com Helps Shopify Merchants Save Money on Marketing Efforts

- New Video Tool Serves to Reduce Costs and Ease of Marketing Efforts for All Shopify Merchants - Shopify Merchants See 7X ROI With Promo.com Video Ads on Facebook Promo.com, the world's leading video creation platform for businesses, launched a new video marketing tool for Shopify merchants. The Promo.com Video Maker app is now available on the Shopify App Store. Free at launch, the new video app is now available to more than 1 million Shopify merchants. Integrating video marketing efforts with Shopify leads to an…

Tubi to Launch in Mexico With Strategic Partner TV Azteca

World’s Largest Free AD-Supported Video on Demand (AVOD) Service Enters Deal to Launch a Localized Spanish-Language App This Year With One of the Largest Media Companies Tubi, the world’s largest free ad-supported video on demand (AVOD) service, announced it will expand its service into Mexico later this year in collaboration with TV Azteca, one of the two largest producers of Spanish-language television programming in the world. As part of the deal, TV Azteca will offer advertising sales for Tubi in Mexico and promote…

Mobiquity and L2 Execute a Strategic Programmatic Adtech Partnership

Mobiquity Technologies, a leading provider in next-generation Programmatic Adtech solutions, today announced a new technology sharing partnership with L2. "This new technology partnership with L2 is a true game-changer for marketers seeking to take advantage of real-time market trends and ever-changing news cycles," said Mobiquity CEO, Dean Julia. Recommended Adtech News: Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service Dean added, "We are excited to be able to partner…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Prepare for Your First 100 Days as a Marketing Data and Analytics Leader

The big data era made its way to Marketing. According to Gartner’s 2019-2020 CMO Spend Survey, marketing analytics tools get 16% of the total budget. That’s more than content/campaign creation and management, which takes second place at 13.4%. To whom much is given, much is expected. That’s especially true when it comes to analytics. User experience, multi-channel customer and prospect acquisitions, and ad campaigns fall under the marketing analytics umbrella. With such a range of responsibilities, it’s no wonder why…

Customer Experience is Field Service’s Biggest Challenge. Here’s What You Can Do About It

Salesforce's recent acquisition of Clicksoftware illuminates an important point: Customer relationships and field service have more in common than some may think. As competition becomes increasingly fierce, building relationships and delivering the best experience for your customers becomes a way to stand out in a crowded field. Technology has enabled a level of process and transaction transparency and convenience that the customer now expects. According to a Getapp survey, more than half of field service businesses…

Information Builders’ WebFOCUS Named a FrontRunner in Business Intelligence in Fourth Consecutive Report

End Users Identify Company as Industry Leader Based on Functionality and Customer Support Information Builders, a leader in business intelligence (BI), analytics and data management solutions, announced that its WebFOCUS BI and analytics platform was named a FrontRunner for Business Intelligence by Software Advice, based on end-user reviews and product data published across Gartner-owned digital properties Software Advice, Capterra, and GetApp. Designed to help organizations evaluate software products, Software Advice…

How you Should be Using Chatbots in your Business

As chatbots become increasingly more developed, and the demand for instant online customer service continues to rise, the debate about whether we should be using chatbots in business is creating divided opinions. The truth is, there is a strong case for both sides. There is no doubt chatbots can be beneficial to both businesses and their consumers, but they can also be a nuisance for customers who have a more serious problem and just want human assistance. Improving Online Experience In the on-demand world we now live in,…

Agile CRM Recognized as a Leader in the CRM Space

Company Increasingly Ranked Higher by Major Software Review and Discovery Sites Agile CRM was recently ranked as the seventh most popular customer relationship management (CRM) solution by Capterra, a world-renowned business software review site. Capterra also ranked Agile CRM as one the top 20 most user-friendly CRM solutions. In addition, GetApp, a leading business app and software discovery platform, recently ranked Agile CRM as the number two leading CRM solution in the entire CRM space. Since launching in 2013, Agile…

Aerohive Introduces Client 360° – Machine-Learning, Client-Comparative Analytics

Aerohive’s Client 360 Provides It with Unrivalled Client-Comparative Analytics to Verify or Troubleshoot the Client Experience Aerohive Networks, a Cloud Networking leader, has introduced a new machine learning, client-comparative analytics capability for real-time and historical client-experience performance monitoring and optimization. Client 360 is available now in all of Aerohive’s deployment options (Public Cloud, Private Cloud, and On-Premises). Client 360 leverages Aerohive’s true microservices cloud…

Maximizer CRM 2019: All-In-One CRM Platform Supports Predictable Growth and Salesforce Productivity

Maximizer, unveiled a major new software release for 2019. Designed to empower users to cut through the noise and focus on what matters most, their customers, this release brings advanced lead management, custom view and mobile CRM capabilities to its All-In-One CRM platform, enabling companies of all sizes to truly embrace Customer Success. This version of Maximizer responds to the growing need for predictable revenue growth by making everyday sales, marketing and service tasks as intuitive, efficient, collaborative and…

SPLICE Software Launches SynthIA, an Intelligent Audio Platform to Power Voice-First Solutions

Now Accepting Beta Users, SPLICE Makes SynthIA Available so Brands Can Create, Store and Manage Voice Dialogs Across All Channels, Including Voice First SPLICE Software announced that its groundbreaking SynthIA platform is accepting applications for beta users. SynthIA, which stands for "synthesized intelligent audio," creates, stores and manages voice audio segments for all channels, with release 1 focusing on voice-first channels like Amazon Echo and Google Home. SynthIA is a workflow automation platform that enables …

Adaptive Insights Accelerates Adoption of Business Planning Cloud

Adaptive Insights Crosses $100 Million During a Year of Growth and Acclaim, Adds More Than 500 Net New Customers, Expands Leadership Team Adaptive Insights, powering a new generation of business planning, hit revenue, customer, and product milestones in its fiscal 2018 year ending January 31. The company passed the $100 million revenue threshold and added more than 500 net new customers as organizations of all sizes embrace a new generation of business planning with Adaptive Insights' Business Planning Cloud. Among the…