TechBytes with Audelia Boker, Global VP Marketing at Glassbox Digital

Tell us about your role and the team/technology you handle at Glassbox Digital. As Global VP Marketing, I’m in charge of all the strategic, marketing and communications initiatives at Glassbox Digital. My team works very closely with key internal departments such as research and development, product, sales and customer success, as well as with external stakeholders such as media, analysts, partners and customers. Glassbox Digital offers customer experience analytics solutions that don’t just tell you what a customer is…

Glassbox Announces Availability of Its Digital Experience Orchestration Platform on Salesforce AppExchange, the World’s Leading…

Glassbox customers can now benefit from real-time session replay directly in Salesforce, whilst accessing previously untapped level of insights Glassbox announced it has launched its Digital Experience Orchestration and big data analytics solution on Salesforce AppExchange, empowering customers to revolutionize the way customer service departments handle customer queries and complaints. Built on the Salesforce Platform, Glassbox is currently available on AppExchange at …

Frost & Sullivan Recognizes Glassbox for the Digital Customer Experience Orchestration Value it Provides to Enterprises

Glassbox's Digital Behavioral Analytics Solution Provides Clients with Unique Insights to Turn Information into Real-Time Actionable Intelligence Based on its recent analysis of the European market for digital customer experience analytics, Frost & Sullivan recognizes Glassbox Digital with the 2019 Europe Customer Value Leadership Award for its analytics solution, wherein the Digital Behavioral Analytics (DBA) solution is the cornerstone. Glassbox's capabilities combines Big Data, machine learning, behavioral and…

Glassbox Raises $25 Million to Strengthen Its Position as the Leading Digital Customer Management Platform

Glassbox announced the closing of a $25 million round of financing led by Updata Partners, a leading software-focused growth equity firm based in Washington, D.C., and joined by Ibex Investors, CEIIF, the venture arm of CreditEase, and Gefen Capital. This takes its total capital raised since inception to $32.5 million. The investment will fuel Glassbox's hyper growth globally while accelerating product development efforts related to its automatic insight capabilities. "While successfully serving some of the largest and…

Glassbox Announces Strategic Partnership with Microsoft

Glassbox, the leading enterprise Digital Customer Experience solution, announced a new strategic partnership with Microsoft. Glassbox will actively work with Microsoft and its sales and marketing teams to sell its customer management solution to Microsoft’s extensive customer base, as well as its wide network of partners globally. By combining Azure cloud services and Glassbox Customer Experience solution, enterprises will be able to easily use Azure advanced Machine Learning technology to enrich Glassbox powerful…

Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

First Ever Austrian Based Company to be Selected for the AWS Partner Network (APN) Adverity, a leading data intelligence platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status – making it the first Austrian based company to achieve the AWS DCX Competency designation as a launch partner. Achieving the AWS Digital Customer Experience Competency differentiates Adverity as an AWS Partner Network (APN) member that provides specialised technical proficiency and…

Glassbox Distances Competitors by Patenting Its Technology for Recording Web Sessions

Glassbox, the leading enterprise Digital Customer Management solution provider, announced that a patent for its technology to record web sessions has been approved by the US Patent and Trademark Office (USPTO). The patent for “Systems and Methods for Recording Web Sessions” covers a proprietary technology in Glassbox’s digital customer management platform that records both client- and server-side, providing global enterprises with an evidential 360-degree view of their website and mobile app. Server-side website session…

McKinsey Backs Element AI’s $151 Million Series B Funding

A three-year-old Canadian AI technology software maker has scooped $151 million (CAD 200 million) in Series B funding from investors led by global Management Consulting firm, McKinsey & Company, and subsidiary, QuantumBlack. The startup company is – Element AI. They are the makers of ready-to-implement AI Product suite, developed by world-class AI talent. The Series B funding, led by McKinsey & Company, Caisse de dépôt et placement du Québec, QuantumBlack, and Gouvernement du Québec takes Element AI‘s total…

Viva Entertainment Group Launches a Marketing Campaign in Times Square, the Center or New York City, and Provides Update to Shareholders

Viva Entertainment Group, Inc, a developer of OTT systems through which television services are delivered using the Internet, is pleased to provide a detailed update on corporate highlights and discuss future strategic initiatives. Effective September 1, 2019 to January 5, 2020, the company will commence its marketing and social media campaign launching Vivalivetv/BLU Smartphones Commercial which can be seen on the digital Billboard located at 1500 Broadway Times Square, New York City, New York. The billboard impressions…

LiveXLive Names Rahman Dukes Head Of Urban Programming

LiveXLive Further Expands Original Content Team with Appointment of Multi-Platform Media Producer LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that Rahman Dukes has been named the Head of Urban Programming of LiveXLive.  A digital media pioneer as well as a creator with long-standing relationships with artists, Dukes will create, develop and produce urban programming across LiveXLive's video and audio platforms, building on LiveXLive's history of bringing the hottest…

Telaria Inks Partnership with ABS-CBN Corporation, the Philippines’ Leading Media and Entertainment Group

Telaria Emerges as Clear OTT Monetization Leader in Southeast Asia Following Deals in Malaysia, Thailand and Vietnam Telaria, the complete software platform to manage video advertising for premium publishers, announced a partnership with ABS-CBN Corporation, the largest media and entertainment group in the Philippines. ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. With the signing of ABS-CBN, Telaria now works with all the major Southeast…

Newswire Launches The “Earned Media Advantage” Guided Tour

Transforming press releases into the Earned Media Advantage: Greater Brand Awareness, Increased Web Traffic, and Greater Return on Media Communications Spend Combining “Best-in-Class” science, process and technology, Newswire introduces the ​Earned Media Advantage​ Guided Tour that provides customers the ability to distribute the right message to the right audience at the right time through the right medium. Customers can now transform ‘owned’ media into the ‘Earned Media Advantage’. Using the right strategies,…

W+R Studios Announces Homebeat, a New Tool to Keep Agents Top of Mind with Their Clients by Sending Scheduled Automated Online CMAs

Hombeat Is Branded to the Agent and Includes a Call to Action to Request a “Full Cma” When They Are Closer to Selling Their Home Real estate software company, W+R Studios, announced a new solution for real estate agents. Homebeat allows real estate agents to send automated online CMAs to their clients on a recurring schedule. Homebeat will be available to Cloud Agent Suite subscribers which includes Cloud CMA, Cloud Streams, Cloud MLX and Cloud Attract. W+R Studios is an industry leader developing software solutions…

SugarCRM Driving the Future of Customer Experience With Powerful Products and New Vision

Company Continues to Evolve Its Business with Intelligent CX Platform, No-Touch Information Management and Continuous Cloud Innovation SugarCRM Inc., a company that helps organizations deliver exceptional customer experiences, announced a new portfolio of customer experience applications and key differentiators among industry peers. “Our vision is to create a world where companies cultivate customers for life by anticipating and fulfilling needs before customers realize they have them,” said Sugar CEO, Craig Charlton…

Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate “Shopper Centric” Walled Gardens

Longtime Partner to Social Walled Gardens Announces New Holding Company to Help Retail Advertising Platforms Take Root Brand Networks, the innovative technology provider and media solutions partner to the world's biggest walled gardens, announces the acquisition of Clickable, and with it, the formation of a new holding company that leverages the tech, experience, and data of both companies. The new organization, Azalea Commerce, is on a mission to help retail brands establish self-contained advertising platforms powered…

CIMB Partner with AdsDax to Successfully Run Live Advertising Campaigns on Blockchain

CIMB Group, a Leading ASEAN Universal Bank, Believes AdsDax can Solve the Problems of Blockchain Advertising. Swansea, UK: UK-based ad tech platform AdsDax has announced the successful completion of a blockchain-tracked mobile advertising campaign in partnership with one of the world’s largest banking groups CIMB. The ad campaign, which promoted CIMB’s “Xtra Cash” product line, ran across AdsDax’s proprietary end-to-end advertising platform which allowed CIMB to create, deliver and verify the results of the campaign on a…

Think Before the Ad using Customer Data

This guest post reveals how to capitalize on Customer Data, Campaign data and research to make informed marketing decisions. Marketers wear many hats. Especially in today’s data-driven marketplace, they’re tasked with their fundamental duties as well as being customer experience experts and acute data analysts. The expectations are extraordinary, but they’re evolving because of the increasingly complex ways marketers are expected to bring in new customers. Currently, staying on top of your game to produce actionable results…

Adobe Advertising Cloud Debuts Partnership with Flashtalking

Partnership to Enable Launch of Identity-Based Ad Management and Insights for Advertisers While choosing an ad server may have been a tactical decision in the past, it has now become a very strategic one. As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth in verifying and measuring delivery and performance of media and creative. To advertisers, establishing a single source of truth across every ad they buy is more difficult than ever as…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

New Visual Experience Platform Enables Digital Marketing Leaders to Create Unique, Relevant, and Compelling Visual Experiences Across Channels at the Moment of Engagement Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that…

Confirmit’s Claire Sporton Recognized as 2018 CX Impact Award Winner

Senior Vice President of Customer Experience Innovation at Confirmit Makes the List of Top Ranking CX Industry Executives Claire Sporton, Senior Vice President of Customer Experience Innovation at Confirmit, has been named a winner of the 2018 CX Impact Awards by the Customer Experience Professionals Association (CXPA). The CX Impact Awards are a part of Customer Experience (CX) Day, a global day celebrating the organizations and people who are delivering great experiences to customers. The program recognizes…