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How to Analyze Your Lead Generation Form Using Google Tag Manager

In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land. The voyagers are already in the know about the benefits of living in the Promised Land, and how their desires can be fulfilled to the tee, once they reach there. There are several other bridges that offer to cross the…

Atlanta’s Perfect Audience Offers up to $5,000 Free Ad Spend to Businesses

Atlanta based advertising platform PerfectAudience.com offers up to $5,000 in matching ad funds, opens up free Artificial Intelligence Lab to help companies optimize their ad budgets Perfect Audience, the leading next-generation advertising engine, is offering matching advertising dollars to any qualified advertiser during the month of April. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award The ad dollars can be used for any display ad, Google, Facebook or Instagram ad.…

Zuant Delivers Universal Access to Mobile Lead Capture with Release of Android Version

Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices; the goal for creating the Android version is to provide universal access to the platform Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices. The Android platform currently powers 2.5 billion devices worldwide. The goal for creating the Android version is to provide universal access to the…

Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI

Zuant understands the pain of leads that die from neglect after an event.  To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up. This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim…

Stackline Launches Intelligent Ad Manager

Advertising platform utilizes billions of retail analytics to inform product advertising decisions Stackline, a pioneering retail analytics and advertising provider for the world’s largest brands and manufacturers, announced Ad Manager, an intelligent advertising automation tool that applies real-time bidding, competitive advertising, profitability, conversion, and incrementality data to develop and dynamically optimize high-performing e-commerce advertising. Unlike other advertising tools, Ad Manager utilizes market and…

Major League Baseball and Google Expand Relationship to Offer More Highly Personalized Experiences and Increase Engagement for Fans Around…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

Air Raises $6 Million From Lerer Hippeau and Former Dropbox Executives to Take on Google Drive & Adobe Creative Cloud

End-to-end workplace collaboration tool powering 100+ brands like Glamsquad, The Infatuation, & Duke Men's Basketball Air, a workplace collaboration tool, announced it has raised $6M funding to date, to build brands a replacement for their messy cloud storage solutions. Lerer Hippeau is the lead and is joined by RedSea Ventures, Advancit Capital, WndrCo, and a group of strategic advisors including the former Head of Business Operations at Dropbox (ChenLi Wang), former VP of Product at Dropbox (Todd Jackson), and Head…

Zoom Announces International Expansion for Zoom Phone in 11 Additional Countries

Total 17 Countries and 1 Territory Now, Beta Service in 25 New Countries, and Adds to Multi-Lingual Prompt Support Zoom Video Communications, Inc. announced general availability of its Zoom Phone cloud phone service in 11 additional countries (17 Countries and 1 Territory Now), and Beta Service in 25 new countries.    Zoom Phone now supports local phone numbers and PSTN access with new Metered and Unlimited Calling Plans in Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Portugal, Spain, Sweden, and…

Silverbullet Boosts Programmatic Capabilities by Acquiring Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

The Company’s Third Acquisition in Less Than 12 Months Will Enable Silverbullet to Enhance Its Full Service Data Offerings to Marketers Silverbullet, the data-smart marketing services company, announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s programmatic expertise and proprietary technology, BeetleDesk, Silverbullet is now able…

Soloadspro Can Help You Create a Social Media Marketing Agency and Become a Digital Nomad

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference

Industry leaders discuss the campaign that leveraged AdDaptive's B2B advertising technology to provide superior targeting amid industry changes AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs,…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

Cheetah Mobile Provides Updates on Google Collaboration

Cheetah Mobile Inc. ("Cheetah Mobile" or the "Company"), a leading mobile internet company with global market coverage, announced that it has been informed by Google that the Company's Google Play Store, Google AdMob and Google AdManager accounts have been disabled on February 20, 2020, and the associated contracts will be terminated. Marketing Technology News: Booking.com Predicts the Top Travel Trends for 2020 Pending the restoration of Google collaboration, the Company expects its ability to attract new users and…

BroadPoint Celebrates Record Earnings in 2019, Positioned as Leading Microsoft Dynamics 365 Partner in Washington DC Metro Area

Credits the increasing popularity of two of Microsoft's hallmark products, Dynamics 365 Business Central ERP and Dynamics 365 CRM, for its success BroadPoint, leading provider of business technology solutions for commercial and federal companies in Washington, D.C., announces 2019 is the best revenue year in its 20-year history. As a Microsoft Gold-certified partner focusing on enterprise resource planning (ERP), customer relationship management (CRM), and Cloud solutions, BroadPoint supports its clients by accelerating…

Unifeed, the United Nations Broadcast Quality Video News Platform, Joins Reuters Connect

Reuters announced that UNifeed, the United Nations broadcast quality video news content platform, has joined the award-winning digital content marketplace, Reuters Connect, as a content distribution partner. This is the first international government body to distribute its content via Reuters Connect, providing Reuters customers with access to broadcast-quality video covering global issues and stories from the UN network of specialised agencies, funds and programmes, Peacekeeping Operations, leaders' speeches and UN…

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches Amazon.co.uk is the most visible website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com takes second place, ahead of both Currys.co.uk and …

Pure Joins Google Cloud Anthos Ready Storage Initiative

Pure Continues to Deliver on the Promise of a Modern Data Experience with Expanded Cloud-Native Collaboration Pure Storage, the data solutions pioneer that enables faster customer innovation, has joined Google Cloud's Anthos Ready Storage Initiative, having demonstrated that its solutions for data storage and data can be confidently deployed on the Anthos platform across hybrid environments. This news expands on Pure's partnership with Google Cloud to help customers modernize existing applications and build new ones on a…