B2B Business Experts’ Marketing Solutions Help Businesses Avoid Google Ads Mistakes

Businesses can improve their Google Ads cost-efficiency with B2B Business Experts’ dynamic marketing strategies and consulting solutions. B2B Business Experts identified five Google Ads mistakes that can cost a business a large amount of money. The marketing agency offers insight and effective software solutions to help improve Google Ad marketing for its clients. Achieve Greater Results by Avoiding Common Google Ads Mistakes Running Google Ads allows businesses to create targeted advertisements, ensuring the right…

Google Ads Alternative, ReverseAds, Signs 40 Agency Partnerships for its Worldwide Expansion

ReverseAds, an Alternative to Google Ads, announced they have added 40 Digital Agency Partnerships worldwide, in 2021. The ReverseAds Partnership Program is ready to spend between $1-3 million dollars in commissions with digital agency partners in the next 12 months. “We are 10 Agencies away from our 2021 Partnership cap of 50. After we sign 10 more Partnerships in 2021, we will solely focus on sales enablement for the rest of the year. In 2022, we plan to relaunch the Partnership program with an additional 100…

RankWorks Will Be One of the First Digital Marketing Agencies to Accept Bitcoin as a Payment Method to Run Google Ads Campaigns

RankWorks, a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns.  This will make RankWorks™ one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada. With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other…

TapClicks Launches TapOrders and TapWorkflow to Streamline Advertising Agency Operations and Optimize Google Ads Campaigns

New ROI Calculator Measures Potential Savings By Automating Campaign Fulfillment TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announced the availability of TapOrders and TapWorkflow, new campaign setup, delivery and task capture  products for streamlining Google Ads campaigns in a single platform. TapClicks TapOrders and TapWorkflow is a comprehensive marketing work…

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data…

CallRail’s First-To-Market Google Ads Integration Allows Marketers to Capture and Analyze Leads Directly from the SERP

With this solution, marketers will instantly gain actionable insights into their lead data CallRail, a leading marketing analytics platform, announced today its first-to-market Google Ads Lead Forms Extension Integration, which enables marketers to collect lead data from Google Ads lead form extensions in real-time, and view all conversion metrics in one easy-to-use platform. Marketers need solutions in place that not only track leads from the SERP, but provide insight on what to do with this information and understand…

The HOTH Officially Launches Its New Managed Google Ads PPC Service

The Hoth's New PPC Service Is the Newest Addition to the Hoth’s Extensive Portfolio of Products Designed to Help Businesses Drive More Traffic and Leads to Their Website Paid traffic is one of the most powerful ways to drive new leads & business, but many companies find it difficult to generate positive ROI as competition grows each year and ad networks become more complex. The HOTH recently launched a service to help businesses advertise on Google and generate high-quality leads. Running paid traffic successfully…

CallTrackingMetrics Launches Bi-Directional Google Ads Integration

Marketers can now seamlessly optimize campaigns around conversions, such as calls, form fills, sales, and appointments, within one platform. CallTrackingMetrics, a leading provider of call tracking and contact center software, announces a brand new direct integration with Google Ads. The Google Ads Direct Connect integration communicates directly with the Google Ads API in order to allow conversion data to flow between the two platforms. Marketers can now seamlessly optimize campaigns around conversions, such as calls,…

TIE Kinetix Becomes Premier Google Partner for Google Ads

TIE Kinetix, leading provider of Partner Automation solutions, announced that it has become a Google Ads Premier Partner. The premier tier is reserved for companies that have demonstrated highest levels of competency and performance based on commercial results and implementation success. TIE Kinetix becomes Premier Google Partner for Google Ads. Following a worldwide release of the Ads for the Channel solution in 2017, the launch of the Digital Marketing Transformation Program for the Channel (in partnership with Google)…

Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns…

NexTech Launches New 3D Google Ads Platform

NexTech AR Solutions announced it has launched new 3D augmented reality ("AR") solutions for brands to create immersive ad experiences for consumers. With this launch of 3D advertising options for Google, following the launch of its 3D advertising solutions for Facebook, NexTech continues to build out the AR industry's first end-to-end platform for both brands and online retailers looking for 3D AR/AI business solutions. Brands and retailers can implement NexTech's 3D AR ads through a few simple lines of Web AR embed…

Google Ads Extension Launched to Display Contact Information on All Ad Visitors

With the New Google Ads Extension, Companies That Once Struggled with Identifying Their Ads' Leads Are Now Be Able to View the Businesses That Clicked Through Their Ads Within the past Twelve Months The new tool not only reveals such detailed information as company name, address, phone number, website, contact and email information, but also identifies the exact keywords and advertisements that were clicked on by each visitor. Using the Google Ads extension, businesses are now able to discover new business opportunities,…

Facebook Advertising Declining; Google Ads and Amazon Continue Their Consolidation

Latest Digital Advertising Report from Merkle Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzed the latest trends across paid search, organic search, social,…

Rush49 Among Handful Selected for Test of New Google Ads Platform

El Segundo Startup Excited About Elite Recognition El Segundo startup Rush49 was chosen as a pilot participant in the private Alpha phase of Google's latest advertising platform. In fact, Rush49 was one of the first few advertisers in the world to be whitelisted for this program. This distinction is otherwise exclusive to only a handful of giant advertisers in the space, such as Expedia and Groupon. "We are honored that Google would include us in testing such an important new platform," said Rush49 CEO and co-founder…

Hootsuite Announces Google Ads Integration and Premier Partner Status

Integration Offers Google Search and Social Advertising Capabilities to Customers for an Optimized Advertising Solution Hootsuite, the leader in social media management trusted by more than 16 million customers and employees at more than 80 percent of the Fortune 1000, announced the integration of Google Ads into Hootsuite. Hootsuite has also been awarded an official Google Premier Partner Badge; positioning Hootsuite as a leading Social Media Management Solution able to offer Google search and social advertising together.…

Google Ads Click Identifier Launched To Display Contact Information On All Ad Visitors

Using the Google Ads Click Identifier Extension, Businesses Are Now Able to Discover New Business Opportunities, Analyze and Optimize Their Best Performing Ads Google Ads users can now access detailed contact information about all the businesses that have clicked on their ad campaigns with the newly launched Google Ads Click Identifier. The four million companies that are using Google Ads campaigns will now be able to view such detailed information about their leads as the business name, key employee contact information,…

Scorpion Announces Partnership with Google’s Local Services Ads

Scorpion is the first fully managed marketing technology partner to integrate with Google's Local Services Ads booking feature, providing an innovative growth-focused solution for their home services customers. Scorpion, a leading provider of technology and services dedicated to helping local businesses thrive, recently announced that they were the first full-service marketing agency to offer Google's Local Services Ads booking feature — allowing their home services Google Guaranteed customers to provide easy and seamless…

AppsFlyer’s Latest Performance Index Shows Google Leads In Scale, While Facebook Dominates Quality

Accelerated digital transformation coupled with growing awareness of user privacy sparked changes in consumer behavior AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the top media sources in mobile advertising. In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking: from 69 vs. 68 power ranking score in Index 11 (covering the first half of 2020) to 69 vs. 64 in Index 12 (covering the second half of…

A Million Ads Signs Up to Google’s Display & Video 360 To Access More Audio Inventory Globally

The personalization expert for digital audio and video advertising, A Million Ads, today announces that its dynamic audio ads are now available via Google's Display & Video 360 DSP. Display & Video 360 is an integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns. By utilizing Display & Video 360, A Million Ads’ clients will now be able to serve personalized audio creative, at scale, across the available digital audio inventory on the platform. Marketing…

AdPlayer.Pro Confirms Its Video Ad Player Compliance with Google’s Heavy Ads Policy

AdPlayer.Pro, a global provider of outstream video advertising solutions reports the company’s ad-enabled video player tech is fully compliant with Google’s policy regarding the so-called “heavy ads.” According to the official announcement, the recently upgraded AdPlayer.Pro video ad player solution enables the optimization of video ad creatives, where needed, in order to prevent flagging them as “heavy” by Google Chrome. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities As reported,…