New Invoca and Google AdWords Integration Gives Search Marketers a Deeper Layer of AI-Powered Call Data

Now It's Possible For Search Marketers To Go Beyond Conversion Reporting And Get Insights About The Types Of Calls And Callers Certain Keywords Are Driving Invoca, the call intelligence company, announced a new integration with Google's Offline Conversions API, which seamlessly pulls in Signal AI data to give marketers a new layer of insights into the types of calls and callers that keywords are driving. Signal AI analyzes the entire context of the conversation for language patterns, and identifies customer intent and…

Google AdWords to Comprehend Search Ads

Google AdWords is about to initiate multiple machine learning innovations. Out of these, ‘in-market audiences’ for search ads stands out as the most eminent. It connects businesses with customers who are actively searching, browsing and comparing the products and services they sell. According to Google “ in-market audiences analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.”…

5WPR Digital Division Granted Google Partner Specialization for Google Shopping

5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., is pleased to announce that its Digital Practice now carries two specializations within Google's Partner Program. 5WPR's award-winning digital division has been granted a Google Shopping specialization, in addition to the Google Search specialization previously held. Google's Partner Program is an exclusive and prestigious program, bestowed on agencies by Google for demonstrating AdWords best practices, skill and expertise, successfully…

How Google’s Rising Trust in Machine Learning Affects Ad Buys

Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to adjust their habits in order to make the most of them. The first change involves close variants. In the beginning, Google’s engine rolled out close variants on exact-match keywords, so that your keywords would be eligible for queries with essentially the same meaning. The most common…

Google Announces New Capabilities for Advertisers to Test AMP Performance

The Announcement Is a Part of Google’s Initiative to Help Brands Better Assess Ad Performance Google is progressively changing its technology to benefit advertisers. The advertising community has been receiving periodic updates about the changes that Google is making in their platforms. The search engine giant recently announced that now, advertisers, globally, will have advanced capabilities to test AMP performance. What is AMP? Accelerated Mobile Pages (AMP) are pages that load quickly on Mobile phones. Launched by…

Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)

Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands -- DoubleClick and Google Analytics -- into what it now calls the Google Marketing Platform (GMP). The move is a sign of how dramatically digital marketing has changed over the last few years. Google first launched its cash-cow AdWords product in 2000, four years before Facebook arrived on the scene and seven before Twitter and the iPhone. It acquired Urchin in 2005, rebranding it to Google Analytics, and…

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

Google Ads Click Identifier Launched To Display Contact Information On All Ad Visitors

Using the Google Ads Click Identifier Extension, Businesses Are Now Able to Discover New Business Opportunities, Analyze and Optimize Their Best Performing Ads Google Ads users can now access detailed contact information about all the businesses that have clicked on their ad campaigns with the newly launched Google Ads Click Identifier. The four million companies that are using Google Ads campaigns will now be able to view such detailed information about their leads as the business name, key employee contact information,…

Fastbase Launches AdWords Click Identifier To Drive Digital Marketing ROI

More than 4 million AdWords' customers can now access detailed information about the businesses that clicked through their AdWords' campaigns. With the new AdWords Click Identifier tool, companies that once struggled with identifying their Adwords' leads are now able to view the businesses that clicked through their ads within the past twelve months. The AdWords Click Identifier was developed using Fastbase, Inc.'s proprietary business data, which was also used to develop the popular Add-On to Google…

Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns

The Leading Mobile App User Acquisition Platform Expands Its Vision of Offering Marketers an Integrated Toolset for Growing Apps Across All Major Channels Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of the first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC). As an integrated part of Bidalgo’s multi-channel user acquisition software, the company’s new UAC solution gives marketers a competitive edge by…

MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is one of the exclusive groups to receive certification for the Google Attribution 360 platform in the US, currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof. MightyHive, already Google's largest DoubleClick Certified…

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the field’s larger strategic framework. Nine in ten CMOs at large US brands overhauled their digital strategy in 2017, according to a Teads survey. Amid this strategic pivot, Facebook and Google have been at the forefront of the debate over how to effectively combat ad fraud, protect the brand safety, promote transparency, and ensure the appropriate use of user data. Among the…

HubSpot Announces Strategic Partnership with Google Cloud, Further Fueling the Growth of the HubSpot CRM

Deeper Collaboration Will Benefit Customers Through Hubspot's New International Cloud Infrastructure and Expanded Google Cloud Integrations HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that it has expanded its long-standing partnership with Google by adopting Google Cloud to expand its international cloud infrastructure. In addition to providing increased data security for HubSpot customers, the new partnership will also allow the company to invest more in its current Google Cloud…

Reklamstore Acquires Turkey’s Leading Social Media and Search Engine Ad Tech Company, Madwords

Reklamstore Made an Important Strategic Move in Social Media and Search Engine Marketing Reklamstore acquired MadWords, which was founded by Bora Akman in 2008 as a performance marketing agency. The company was accepted in Facebook Marketing API program in 2011 and Madwords has been developing social media and search engine marketing technologies since then. Madwords helps advertisers to easily create and manage advertising campaigns and provides automatic optimization for better ROI with its campaign management…

TechBytes with Marcin Karnowski, Director, SMB Marketing-EMEA, Google

Marcin Karnowski Director, SMB Marketing-EMEA, Google Google recently announced the updated version of its Test My Site tool. Google's Test My Site was launched last year and promoted as a business-friendly site scoring tool. In its latest edition, Test My Site would let website publishers gauge the time it takes the mobile site to load. However, it's the competition analysis of different mobile sites that are making most news. Apart from seeing how many visitors you lose with a low mobile site, Test My Site also…

OnlineSales.ai wins the Google Global Premier Partner Award for Shopping Innovation

OnlineSales.ai Based Its Award Submission Around A Recent Shopping Campaign It Created For One Of Its Clients, Pipa Bella OnlineSales.ai, a leader in powering online marketing for mid-segment E-Commerce businesses, won the prestigious Google Global Premier Partner Award for Shopping Innovation at the Google Premier Partner Summit in New York last month. They were among 1100+ entrants globally. The award was presented for delivering influential growth, for its clients, using Google Shopping Campaigns and the …

What Moved the Needle? Conversion Tracking Across Facebook and Google Analytics

With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track actual users as opposed to browser cookies. Yet, many advertisers double-check and compare Facebook campaign data with third-party metrics, most commonly Google Analytics. The information is readily available, yet complications arise when advertisers attempt to aggregate and compare…

New Year Surprise: Amazon Testing Waters with Google PLAs?

Amazon is gearing up for the New Year 2017 in a rather unprecedented manner. The e-commerce giant was seen testing its Product Listing Ads (PLAs) on Google AdWords. This is the first time Amazon has put its product search using texts and images across all e-commerce platforms on AdWords since 2012. Most contemporary retailers are opting for PLAs as the primary platform for Google Shopping. Amazon advertisers are keen on growing their PLA footing to dominate desktop and mobile search results. In 2012, Google’s Product…

WorkWave Agency’s Lead Accelerator Program Empowers Small to Midsize Service Companies to Grow Their Businesses

Comprehensive marketing program is designed to generate leads and revenue for service companies looking to grow WorkWave, a provider of cloud-based software solutions that support every stage of a service business’s life cycle, announces WorkWave Agency’s New Lead Accelerator Program, a comprehensive marketing program designed to generate more leads, win new customers, and grow revenue for small and mid-sized service businesses. Effective lead generation and marketing programs have long been problematic for service…