Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns

The Leading Mobile App User Acquisition Platform Expands Its Vision of Offering Marketers an Integrated Toolset for Growing Apps Across All Major Channels Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of the first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC). As an integrated part of Bidalgo’s multi-channel user acquisition software, the company’s new UAC solution gives marketers a competitive edge by…

DoubleVerify Launches Authentic Brand Safety on Google’s Display & Video 360

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the launch of Authentic Brand Safety targeting on Google Marketing Platform's demand-side platform (DSP), Display & Video 360. “At a time when it has never been more important for brands to align their values with their advertising buys, we are excited to bring the power of Authentic Brand Safety to Display & Video 360,” said Mark Zagorski, CEO of DoubleVerify. “With our proprietary Authentic Brand Safety…

Sprinklr Announces Integration with Google’s Business Messages

Brands can transform customer care by routing phone calls to messaging conversations that agents can manage on Sprinklr’s unified platform  Sprinklr, the leading Customer Experience Management platform (CXM), announced its integration with Google’s Business Messages, making it even easier for brands to respond to messages from customers who find their business listing on Google. Mobile searchers simply message the brand directly from the listing, and brands can now capture, route, and resolve the message alongside…

Amplify.ai And Google Come Together To Deliver Search And Messaging Services To Help Government Of India Combat COVID-19

AI Solutions from Amplify.ai and Google’s Business Messages create a unique ‘Corona Helpdesk’ solution for MyGov Corona Hub Amplify.ai, developer of the first enterprise-class AI-driven omnichannel engagement platform, brings conversational AI technology to Google’s Business Messages platform to help brands seamlessly engage customers and constituents. Amplify.ai, which offers persistent, personalized, messaging-based experiences, developed and deployed a COVID-19 focused virtual assistant for the Indian Government through…

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches Amazon.co.uk is the most visible website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com takes second place, ahead of both Currys.co.uk and …

TripleLift Partners With LiveRamp to Bring Enhanced Addressability to the Open Web

TripleLift is the first native exchange to offer programmatic people-based marketing on the open web TripleLift, the technology company that invents, powers and scales ads that earn consumer attention, has partnered with LiveRamp, the trusted platform that makes data accessible and meaningful. With this partnership, marketers will be able to leverage native creative executions with enhanced addressability for targeting and measurement capabilities on the open web, matching the quality and performance of walled gardens. For…

Why Google’s AI is Limited To Diagnosing Only 26 Skin Conditions…for Now

It was recently reported that Google’s AI system can accurately diagnose 26 skin conditions on par with US board-certified dermatologists. Results were published in the paper titled "A Deep Learning System for Differential Diagnosis of Skin Disease." Yet, one source, the American Academy of Dermatology lists 70 common skin diseases. The British Skin Foundation presents an equally extensive list. Google’s AI System can only detect 37 percent of skin conditions using the list of 70 referenced above. So, if AI is so smart,…

Will Google’s Fitbit Acquisition for $2.1 Billion Chart New Territories in Connected Data Collection?

Google on Friday announced that it entered into an agreement to acquire Fitbit, a leading wearables brand. The acquisition would be worth an estimated USD 2.1 billion. Google’s Senior Vice President for Devices & Services, Rick Osterloh, said that that the acquisition would help Google spur innovation in wearables.  He said that the data from the devices will not be used for Google ads. The company will be fully incorporated to Google and will not be maintained as a separate entity. Also Read: Monetate Acquired!…

MessageGears Announces Platform Support for Transformative AMP for Email

AMP for Email Support Will Empower Marketers to Build More Interactivity and Personalization Into Their Email Marketing Campaigns, Transforming the Nature of the Inbox MessageGears’ unique cross-channel messaging platform now provides support for Google’s AMP for Email, allowing senders to include AMP components inside content-rich emails, introducing application functionality and interactivity to the inbox. To support marketers sending AMP content in email, MessageGears has also enriched their message previewing…

How Google’s Rising Trust in Machine Learning Affects Ad Buys

Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to adjust their habits in order to make the most of them. The first change involves close variants. In the beginning, Google’s engine rolled out close variants on exact-match keywords, so that your keywords would be eligible for queries with essentially the same meaning. The most common…

Voleo Doubles Registered User Base with Google’s Digital Strategy Program

Voleo Trading Systems Inc., provides a further update on user acquisition as it reaches the three month milestone with Google’s Digital Strategy program. Voleo has been advertising through Universal App Campaigns since mid-June and has more than doubled its registered user base over that period. Thomas Beattie, CEO of Voleo, commented, “Voleo has surpassed eight thousand registered users in the United States, which more than doubles the base we had just three months ago. Google’s paid traffic kicked off the biggest cycle of…

Why Google’s Zero-Click Searches Equal Zero-Sum Game for Marketers

In many ways, Marketing is survival of the fittest. It is an industry of eat or be eaten. And, in recent years, Google has been making it harder and harder for digital advertisers to eat. The search engine’s algorithm is smarter than ever before, and this means it is learning to deliver user search results without the need to click through to any given website. Featured snippets, calculators, definitions, news briefings, weather: Google is simply getting better at providing what the user wants directly from the search…

Google’s New Search Console and How It Will Kill ‘Bad’ Websites

When you launch a website, you obviously do it to rank higher on Google search. And, the first step toward achieving this goal is to link it to Google Search Console tool. Things are changing fast at Google and how it disrupts Search Advertising and Marketing tactics. Reason? Google is officially bringing down the curtains on its old Search Console and replacing it with a more powerful, personalized Search Console. The old Search console served millions of websites and billions of webpages – but they would be part of the…

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. As it turns out, the opportunities for small businesses in particular to profit from SEO are huge: 35% of product searches start on Google, and every year, somewhere between 16% and 20%…

Voleo Sees 1700% Increase in New User Registration in First Two Weeks of Google’s Digital Strategy Program

Voleo Trading Systems Inc. is pleased to share initial results in user acquisition since initiating Google’s Digital Strategy program. Over the course of two weeks, Voleo has executed a series of campaigns using Universal App Campaigns which include Ad Mob, Google Play, Search, Google Display Network and YouTube. Google’s use of algorithms and machine learning to optimize campaigns will drive down customer acquisition costs and in time identify valuable users. New user registration has increased by 1700% compared to prior…

Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale

Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight agencies chosen for this partnership - agencies trusted by Google to help scale the adoption of creative best practices and to work with advertisers to develop ad assets that can succeed across Google’s networks and inventory. “We are honored to be a part of this select group of partners. As app marketers shift their attention towards creative optimization, many still suffer from gaps in creative…

Amplify.ai and AdLingo Bring Conversational AI to Display Advertising

Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement. Brands want to meet their customers and prospects where they are, and…

Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands

Cloudflare, the leading Internet performance and security company, announced that it is launching AMP Real URL to give Accelerated Mobile Pages (AMP) publishers the ability to display content under their own unique domains, rather than AMP-generated domains. With AMP Real URL, Cloudflare customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control. The AMP Project, founded by Google, is an open-source initiative aimed at optimizing mobile content and making it…

2019 is the Year of AMP

53% of mobile site visitors leave a page that takes longer than three seconds to load (according to Google). According to a 2017 Akamai study, even a 100-millisecond delay in website load time can hurt conversion rates by 7 percent. For a business, an extra second of mobile loading time can mean the difference between a great quarter and trouble. That’s why Google introduced a little something you’ve probably heard of, way back in 2016: Accelerated Mobile Pages (AMP). Read More: Google AMP for Gmail: A Marketer’s View…

Enterprise CRM Application Threads Is One of Financial Times ‘Europe 100 Digital Champions’

Integrated, Cloud-Based CRM and Message Hub for Enterprise, Capable of Handling Text, Speech and Scans, Makes the Top 100 from 4000+ Entries Across Europe Threads, the innovative cloud-based enterprise application that records and tracks an entire organisation's messages, contacts, emails and phone calls in one easy-to-use intuitive interface, has been included in the prestigious Financial Times 100 Digital Champions, as part of Google’s ‘Europe’s Road to Growth’ special report. Europe is a hot-bed of highly disruptive…