Neustar Integrates with Google Verified Calls to Help Restore Trust in the Phone Channel

Neustar, Inc., a global information services and technology company and leader in identity resolution, has integrated its Trusted Call Solutions platform with Google Verified Calls to improve answer rates and engagement on outbound calls, transform the call experience and restore consumer trust in the phone channel. This collaboration adds visual information, such as caller verification status, branding, and call context, to incoming call screens on Android mobile phones, giving consumers a reason to answer business…

Box and Google Cloud Deepen Strategic Partnership to Transform Work in the Cloud

Box will leverage Google Cloud as a key infrastructure and storage provider globally, and the companies will deeply integrate Box and G Suite to help businesses seamlessly and securely work across both environments Google Cloud and Box, Inc., a leader in cloud content management, announced a strategic partnership to help customers transform the way they work. Under the strategic partnership, Box will leverage Google Cloud and its advanced capabilities to enhance the scale, performance, and the intelligence of its cloud…

Mitto Adds Verified SMS by Google to Help Brands Strengthen Consumer Relationships

Mitto, a leading provider of global omnichannel communications solutions, today announced the addition of Verified SMS by Google to the Mitto platform. The feature is aimed at helping businesses strengthen their conversations with users, build trust, and prevent scams. With Verified SMS, brands can leverage sender authentication and branding features to deliver highly secure, trustworthy SMS customer communications. As more businesses digitize their customer communication channels and deploy SMS-based marketing, these…

DoubleVerify Extends Media Quality Authentication to Pinterest

Pinterest advertisers can now use DV technology to verify viewability and prevent ad fraud DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America Now, brands can…

Echoworx’s Enhanced Multi-factor Authentication Improves Cybersecurity With User-focused Design

Clumsy and Nonintuitive User Interfaces Can Increase Security Risks Echoworx, the industry leader in message encryption, unveiled enhancements to its OneWorld cloud-based security platform with the addition of user-centric two-factor authentication (2FA), enabling enterprises of all sizes to adopt best-in-class security protocols while improving user experience. “Enterprises, customers and employees want the enhanced security that multi-factor authentication provides” “Enterprises, customers and employees want the…

Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user's browsing history. There were speculations last year after Google announced its Privacy Sandbox initiative to develop a set of open standards for enhanced user privacy on the web. Google's monopoly on web…

ManageEngine Introduces Two-Factor Authentication Support for macOS Logons

ADSelfService Plus Secures Network Resources, Requires Mac Users to Prove Their Identities ManageEngine, the enterprise IT management division of Zoho Corporation, announced that ADSelfService Plus, its integrated Active Directory (AD) self-service password management and single sign-on solution, now supports two-factor authentication (2FA) for macOS systems. With this feature, organizations can secure their macOS endpoints with an additional layer of authentication. “Though two-factor authentication is widely accepted…

Google Joins AuthIndicators Working Group and Commits to BIMI Pilot

Google has joined the growing list of email technology companies developing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Gmail to display logos beside authenticated email, securely and at scale. BIMI provides a secure, global framework enabling email inboxes to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from spoofing logos owned by other organizations. For instance, a bank could use BIMI to display…

Computer Instruments Inc. Announces eONE’s Conversational IVR with Google Voice and Artificial Intelligence – Virtual Concierge

Computer Instruments, Inc. (CI), a seasoned innovator and leading developer of Cloud and Premise based interactive voice response (IVR) for the contact center, announces the next evolution in caller experience with the release of the Virtual Concierge on the eONE Conversational IVR with Google Voice and AI Services Platform. Available on Cloud or on Premise, the Virtual Concierge elevates existing business workflow applications to a new level of customer engagement. CI’s Virtual Concierge with AI transforms existing…

Vowel Emerges From Stealth With First Collaborative Meeting Platform For Remote & Distributed Teams

Company launches with 4.3 million in seed funding from Amity Ventures, BoxGroup, Company Ventures, and Twitch co-founder Kevin Lin Vowel officially launched the first true meeting platform for remote and distributed teams. Vowel was built to make meetings more productive, collaborative, engaging and actionable. Now, teams and individuals can host, plan, record, transcribe, search and share video meetings — all under a single platform. “Earlier this year, we were forced into the world’s largest work-from-home experiment,…

OneLogin Successfully Streamlines Publishing Factory’s Onboarding and Offboarding Processes

As today's working environment demands greater flexibility, OneLogin supports Publishing Factory, a fast-growing start-up in digital marketing, with leading identity management technology OneLogin, a global leader in identity and access management, has recently announced the seamless integration of Publishing Factory's web-based and custom applications into one centralised cloud-based portal. This has enabled employees to securely access all essential software – such as Bamboo HR, Amazon Web Services, and G Suite – with a…

Martech Primer: How to Pick a Mobile CRM for Hotel Industry

Customer Experience has become the cornerstone of today’s digital marketing. A single bad online review can damage a business’ reputation to a greater extent. In fact, around 84 percent of people do no rely on adverts. Instead, they prefer third-party validation when making any digital purchase. With the world riding the digital wave, customer experience is going to be a top priority for the upcoming years. On the other side, it is the experience customers receive which makes them loyal, not loyalty, product, or price…

Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

Thousands of Publishers Beta Test Integration between Mediavine and Unified ID 2.0

Mediavine's Grow.me Has Active Integration with Unified ID 2.0 Mediavine, the largest exclusive ad management firm in the USA, has formally integrated with Unified ID 2.0, an open source, interoperable alternative to third-party cookies being developed by The Trade Desk and other companies across the industry. The Trade Desk is the largest independent demand-side platform. The specific integration brings Grow.me, Mediavine's audience engagement framework, to Unified ID 2.0 as a first-party data solution in wake of Google's…

Socure Launches DocV, A Fully-Automated and Integrated, Omnichannel Document Verification Solution

DocV eliminates manual reviews and produces auto-decisioning rates of 98% Socure, the leader in Day Zero digital identity verification, announced DocV, a fully-automated omnichannel document verification service that expedites onboarding, reduces fraud, and works to eliminate costly manual reviews. Combining the power and scale of machine learning to accurately verify the authenticity of government-issued IDs, DocV produces auto-decisioning rates as high as 98%, in seconds. The most scalable and accurate document …

TechBytes with Alexander García-Tobar, CEO and Co-Founder, Valimail

How have anti-phishing technologies evolved in the last 2-3 years? The biggest advance in the past few years has been the rapid development, and adoption, of sender identity technologies. This is a direct response to the fact that the vast majority of phishing attacks (89%, according to a study by Barracuda) use impersonation, either of trusted brands or of a person the recipient knows. Fake identities make these phishing emails harder for traditional defenses to detect, and they often fool recipients completely.…

Signd Launches as Next Generation Trusted E-signature App

New Cloud Software blends CRM Contacts, Multilingual Digital Signing with Web Conferencing, Recording and Storage under one trusted app using Blockchain Signd launched as world's first, patent pending cloud service bringing CRM Contacts, Multilingual SOC-2 Compliant Digital Signing and embedded Web/Video Conferencing, all under one seamless app with trusted deal signing, recording and video evidence storage under a blockchain. Legacy e-signs are standalone and operate the same way, with rapid signer clicks and mild…

Entrust Datacard Partners with Red Sift to Support BIMI Standards for Verified Logos in Emails

Entrust Datacard announced that it has partnered with Red Sift, a data-driven cybersecurity company focused on scaling essential digital domain security for organizations, to bring Verified Mark Certificates (VMC) to market that support the Brand Indicators for Message Identification (BIMI) email authentication standard rollout. BIMI is a cross-industry effort to standardize the transmission and use of brand logos in recipients’ emails. As email has become more critical than ever for organizations to connect and…

Leading Indonesian Telco Selects ForgeRock to Modernize Its Identity Infrastructure

XL Axiata undertakes robust digital transformation initiative to streamline customer-facing systems for 55 million subscribers ForgeRock, the leading provider in digital identity, announced that XL Axiata, a leading mobile telecommunications company in Indonesia has selected the ForgeRock Identity Platform to launch a cloud-based initiative to unify its many customer-facing systems. XL Axiata is a major mobile telecommunications provider across Indonesia and surrounding regions, with more than 55 million subscribers. The…

Onfido Sees Record Adoption of Its Identity Verification Technology Announcing 264% Year-Over-Year Us Growth

Fuelled by key business wins, new $100M funding and key executive hires Onfido, the global identity verification and authentication provider, announced another strong quarter-over-quarter growth in sales ending June 30th, 2020, representing a 40% increase in global sales over the same quarter last year. The significant growth was fuelled by increased demand in the United States--where Onfido grew its year-over-year sales by 264%--as organizations accelerate their digital transformation plans. In the first half of…