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Grit Mktg Launches As Strategic Marketing Agency

New Company Now Servicing Clients Nationwide Grit Mktg, a strategic marketing agency based in Atlanta, has announced its launch and is now servicing clients nationwide.  Led by senior level marketing executive, Michael Vancza, the agency focuses on strategy, engagement, integrated marketing, experiential, and sponsorships with a heavy focus on analytics to drive outcomes.  Through a strong network of partners, Grit Mktg is able to offer capabilities with senior level thinkers and vendors that are the best in the industry.…

White Ops ‘Marketing Integrity’ Product Enables Marketing Leaders To Protect Brand Websites And Their Customer Acquisition Efforts

New offering detects and prevents sophisticated bots from negatively impacting the performance and ROI of digital marketing campaigns White Ops, the global leader in bot mitigation, announced Marketing Integrity, a new offering designed to protect marketers’ websites and customer acquisition efforts from sophisticated bot attacks. Marketing Integrity is the first product to protect marketers’ digital lead acquisition efforts, ensuring they are engaging with real humans—not sophisticated bots—maximizing the effectiveness…

New Study From Arkose Labs Reveals That Businesses Underestimate Full Impact Of Account Takeover Attacks

Findings show businesses struggle with damage to brand reputation and increased compliance concerns when user accounts are compromised Arkose Labs, a provider of online fraud and abuse prevention technology, today released study findings around account takeover (ATO) fraud and how businesses are dealing with this threat. The study included more than 100 IT executives at U.S. companies in over a dozen industries ranging in size from 1,000 employees to over 10,000. Marketing Technology News: New Report from Brooks Bell…

INFUSEmedia Launches Lead Quality Grader

INFUSEmedia announced the launch of the Lead Quality Grader––an industry-first that is offered free of charge to qualified B2B companies worldwide. The Lead Quality Grader enables marketing and sales teams to analyze the quality and viability of lead data. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications The launch of the Lead Quality Grader highlights the value of good data in the modern B2B marketplace. In a climate where leads…

MarTech Interview with Eric Theobald, SVP of Products and Engineering at CareerBuilder

One of the greatest learnings from the ongoing Covid-19 pandemic is that now is the time for teams across industries to capitalize on better internal processes while driving productivity and change. Eric Theobald, SVP of Products and Engineering at CareerBuilder discusses a few thoughts in this quick chat: ________ Tell us a little about yourself Eric…we’d love to hear about your journey so far…how has the 2020 pandemic been for you and your dev team at CareerBuilder? I’ve spent the last 22 years in the HR and Human…

CommerceIQ Closes 2nd Year of Triple-Digit Growth Fueled by Growth of Amazon Advertising

Ecommerce Channel Optimization Company Bolsters Leadership Team with Former Kantar EVP and Nestle, Colgate Palmolive Brand Exec as VP of Customer Success & Professional Services CommerceIQ, a leader in Ecommerce Channel Optimization, announced it has achieved two consecutive years of triple-digit revenue growth with 2.6x year-over-year revenue increase in 2020, and appointed a new VP of Customer Success & Professional Services, Jonathan Young, to its leadership team. Young’s appointment strengthens CommerceIQ’s team…

Locast Brings Streaming Local TV Channel Service to Sacramento, Ahead of Big Game This Sunday

Nonprofit Locast is only service to stream all local TV channels – for free – over internet Locast, America’s only nonprofit, free, local broadcast TV digital translator streaming service, is now delivering 60 local TV channels via the internet – for free – to the more than 4 million residents living in the Sacramento market, which includes Stockton and Modesto. Sacramento is the 29th Locast market. For the first time, residents in Sacramento and the greater metro area – including Stockton and Modesto – will be able to…

Affinitiv Announces Rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising

Reflects its unique opportunity in the automotive marketplace Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been part of Affinitiv since its acquisition in 2018 and now has rebranded the company name and logo to Affinitiv Advertising to match its parent company.…

Dynamic Yield Expands Multilingual Support for Global Personalization

Leading experience optimization platform enables enterprise brands to launch localized campaigns quicker and with fewer resources Dynamic Yield, the Experience Optimization platform, announced the expansion of its Multilingual Support with the launch of Multilanguage Campaigns, allowing global brands to seamlessly tailor experiences according to different site languages. This feature comes in addition to the company’s support of multiple currencies for conversion events as well as the ability to render localized product…

Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding

Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced its AudienceDesigner (ADS) platform was named a key partner for first-party data onboarding by Adform, one of the world's leading independent advertising technology companies. "As leaders in digital advertisement placement, we're making strategic choices to ensure our clients come out ahead both now and in the future," said Mustafa Tameez, CEO of Outreach Strategists. "Working with Adform and Semcasting positions our…

fuboTV Joins Digital Ad Industry’s Unified ID 2.0 Initiative as Connected TV Partner

fuboTV Inc., the leading sports-first live TV streaming platform, announced its support of the open-source, interoperable identity solution, Unified ID 2.0, in collaboration with The Trade Desk and other companies across the digital advertising industry. fuboTV has joined the Unified ID 2.0 initiative as a connected TV (CTV) partner, expanding Unified ID 2.0 into fuboTV’s significant footprint on the big screen. Representing 93% of total viewing hours during the third quarter of 2020, CTV is fuboTV's most popular…

Comm100 Appoints Stijn Hendrikse and Kalle Radage to Board of Directors

Comm100, a global provider of omnichannel customer engagement solutions that connect brands with their customers, announced that it has named seasoned SaaS executive Stijn Hendrikse and experienced operations leader Kalle Radage to its board of directors. Both bring decades of experience helping SaaS B2B companies scale. “We are charting an ambitious path forward for Comm100 as we bring our vision of a complete digital customer engagement strategy accessible to all companies to the market,” said Kevin Gao, CEO, Comm100.…

Hearsay Systems Expands Video Support Across New Social Platforms

Empowers advisors and agents to create and distribute at scale unique and authentic content that is customized to their practice and community Hearsay Systems, the trusted leader in compliant digital communications that deliver an authentic, human-client experience for the financial services industry, announced it has expanded Facebook and LinkedIn video support for its Hearsay Social digital communications platform. Backed by Hearsay’s compliance and supervision capabilities, leading financial services firms can now…

Uberall Appoints SaaS Revenue Leader Tijs van Santen As Chief Customer Officer

Riding a strong 2020, the company continues building out all-star executive team for the next phase of growth Uberall, the leading provider of ‘Near Me’ Brand Experience (NMBX) marketing solutions, announced the appointment of Tijs van Santen as its Chief Customer Officer. In this newly created role, van Santen will help accelerate Uberall's growth with an even greater focus on value creation for customers and partners, which range from multinational corporations to independent local businesses. "We are delighted to be…

Syniverse Launches CPaaS Concierge for Enterprises

Cloud-Based, Omnichannel Communications Offering Helps Enterprises Simplify Their Digital Transformation Syniverse, the world’s most connected company, announced it has launched its Syniverse CPaaS Concierge for enterprises. The cloud-based, omnichannel communications offer is designed to help more traditional enterprises easily transform and elevate the mobile engagement experience with their customers. Marketing Technology News: Precisely and TomTom Help Companies Achieve Data Integrity Through Location Technology…

Arcturus Teams Up with Telecom Giant DOCOMO to Bring Volumetric Videos to 5G Mobile Devices

Large, High Quality Interactive 3D Files Can Now be Streamed to 5G Mobile Devices and Viewed Directly Through a Browser, Along with AR/VR Global volumetric video leader Arcturus announces a new partnership with Japan’s top wireless carrier, NTT DOCOMO, created to help stream volumetric videos of any length over a mobile network for the first time. Now, anyone on DOCOMO’s 5G network – from the average user to professionals in industries ranging from ecommerce to healthcare and beyond – can stream the future of video directly…

Adaptiva Names Yong Kok Kee Regional Sales Director, Asia as Company Accelerates Global Expansion

With Increased Demand in ASEAN, Veteran Sales Leader Takes Charge on the Ground Adaptiva, a leading, global provider of endpoint management and security solutions for enterprise customers, announced that it has hired Yong Kok Kee to lead sales efforts in Southeast Asia. Yong will be based in Singapore as Adaptiva extends its global reach. “Through our partners, Adaptiva has cultivated a strong presence in Southeast Asia, but as product demand has surged, the time is right to establish a dedicated Adaptiva sales team,” said…

101 Studios And Authentic Brands Group Invest In Joint Venture And Launch Sports Illustrated Studios

New Venture Will Take Audiences Inside the Biggest and Most Compelling Stories, Characters and Moments in Sports Past, Present and Future Told By the Most Iconic and Trusted Brand in Sports Through the Lens of Top Filmmakers and Talent Debut Project Will Be a Docu-Series Entitled "Covers," Individual Episodic Documentaries That Chronicle the Most Iconic Covers with a Behind-the-Scenes Look Into the Triumphs and Tragedies That Defined Those Moments Authentic Brands Group (ABG) and 101 Studios announced the formation of…

Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first to market with its new Video Chooser advertising feature. As the company's new default delivery mechanism for full-screen video ads, Ogury's Video Chooser provides users…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Vonage, PC Matic, Zenreach, Lifesight, H4 Technology, ZERØ, and Genesys AppFoundry. TP Vision to Transform Service Experience and Performance With Vonage’s Contact Centre and Speech Analytics Solutions Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its…