20 Companies Commit to Spend at Least 2% of Their Total Annual Media Budgets in Black-Owned Media through GroupM’s Media Inclusion…

GroupM, WPP's media investment group, announced that an inaugural group of 20 clients has pledged to spend at least two percent (2%) of their total annual media budgets in Black-owned media companies through the firm's recently introduced Media Inclusion Initiative (MII). The Media Inclusion Initiative, a program within GroupM's Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on…

PubMatic is Selected by GroupM as a Global Preferred SSP Partner

Partnership Continues to Ensure GroupM Has a Transparent and Efficient Path to Supply Across Multiple Ad Formats and Channels PubMatic, Inc., a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with GroupM, WPP’s media investment group. With a shared vision for transparency and innovation in digital advertising, the alliance brings benefits to both advertisers and publishers. GroupM will gain programmatic advantages, given more efficient access to globally…

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

GroupM Premium Supply Expands Offering with Video in the U.S.

Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has expanded its global Premium Supply offering with video in the U.S. Currently live in more than 10 global markets, GroupM Premium Supply (GPS) was launched in 2017 as the first fully auditable programmatic premium supply marketplace allowing end to end visibility on all buys. In expanding…

GroupM Expands Patrick XU’s China CEO Remit to Hong Kong and Taiwan, Ashutosh Srivastava Named CEO of Asia Pacific (Excluding Mainland…

GroupM, WPP’s media investment group, announced that Patrick Xu will expand his China CEO remit to include Hong Kong and Taiwan as Ashutosh Srivastava has been named CEO of Asia Pacific (excluding mainland China, Hong Kong and Taiwan), effective immediately. Xu will also remain WPP’s China Country Manager. Srivastava will take responsibility for all other GroupM Asia Pacific markets. In their new roles, Xu and Srivastava will join recently named EMEA CEO Demet İkiler as the newest members of the Global Leadership Team and…

GroupM Launches Finecast in Canada, Bringing Addressable TV to North America

After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities GroupM, the media investment group of WPP, announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target audiences in connected TV environments. After successfully launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as the first, truly…

Adverty Taps GroupM Veteran Kenny Spångberg as Chief Revenue Officer

Adverty AB (publ), a leading ad tech provider of seamless in-world advertising solutions for games and esports, is pleased to announce the appointment of Kenny Spångberg as Chief Revenue Officer effective November 4, 2019. Kenny joins from GroupM, where he previously served as Chief Digital Product and Partnership Officer. He will be responsible for revenue growth and the establishment of global sales teams as part of the strategy behind the recently announced USD $5 million new rights issue. Worldwide digital ad spend is…

Amit Seth Named GroupM’s Global Chief Product & Data Officer

GroupM has appointed Amit Seth as Global Chief Product & Data Officer. In this new role, Seth will lead product development and management and create and steward strategic data partnerships for the world's largest media planning and buying group. He will help ensure technology and data drive innovation across GroupM and its agencies. Seth will report to GroupM Global CEO Kelly Clark. He will work with product developers, engineers, and data scientists from across GroupM and its agencies to meet advertiser needs …

GroupM and The 614 Group Announce Agency Partnership on The Brand Safety Series

GroupM Has Partnered with the 614 Group to Produce the Only Executive-Focused Event Dedicated to Addressing Brand Safety's Toughest Challenges The 614 Group and GroupM announced a strategic event partnership to bring educational content on brand safety to the global online advertising and marketing community. The partnership marries GroupM's valuable industry perspective and The 614 Group's expertise around educating media leaders on current brand safety initiatives. As a first step in the partnership, John…

GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018

E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new report, "State of Digital," offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers. GroupM tabulated consumers' time spent with each media format, globally, and…

Playbuzz Names GroupM’s Rob Norman To Its Board of Directors

Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform Playbuzz announced that Rob Norman has joined the company’s board of directors. Norman continues to act as a Senior Advisor to GroupM following his retirement as Global Chief Digital Officer after 31 years in various roles at WPP-held companies. His collaboration with Playbuzz is unaffiliated with GroupM. “Rob is a digital advertising pioneer who we are…

GroupM Interaction 2017: How Businesses Are Moving from Information Age to Intelligence Age

GroupM, the leading digital media investment firm, has released the preview version of its annual report on the state of digital marketing and its impact on marketers and advertisers. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, is published by GroupM’s Worldwide Media and Marketing Forecast, highlighting the challenges in digital marketing across channels. On a positive note, the report predicts the digital share of ad investment in 2017 will jump to around 33%. Interaction…

Interaction 2017: GroupM Explains the Disruptive Forces in Paid Ads Ecosystem

GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, which is part of GroupM’s Worldwide Media and Marketing Forecast, identified the primary disruptors in paid ads ecosystem. Interaction 2017 quotes the duopoly of Facebook and Google in online advertising, trends in ad blocking and the malice of fake news. The critical approach adopted by Interaction 2017 demonstrates the ambiguity…

MiQ Appoints Media Agency Veteran as first Executive Vice President of Global Clients

MiQ, the leading global programmatic media partner, announced that Candice Odhams has been named Executive Vice President, Global Clients. Odhams will be responsible for maintaining MiQ's continued successful partnerships with global agencies and brands, as well as cultivating new ones, by helping to solve their unique business challenges through expertise in data science, analytics and programmatic media. Reporting to Richard Dunmall, President of the company, she will help MiQ's agency partners - and the global…

Cavai and Xaxis Partner to Deliver Interactive, Conversational Ads at Scale Through Xaxis Creative Studios

Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company.  This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each customer. This type of interactive content is helping Xaxis increase…

OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of the OpenIDSM, a unique identifier that enables the resolution of both linear viewership and digital audiences into a common identity framework that will unlock cross-platform capabilities for advanced TV advertising. The news follows the recent launch of OpenAP's SSP, which offers advertisers transparency and visibility of available premium video inventory at scale. The OpenIDSM…

WPP Launches Global Data Company: Choreograph™

Delivers a privacy-first approach to customer data amid changing market dynamics WPP, today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients…

Can Talking With Consumers Help Brands Avert the Ad “Likeability” Crisis?

I believe brands stand at the cusp of a technological renaissance with a tremendously bright future – or at least the potential for one. But getting there means overcoming a lethal “likeability” challenge, as continued high-frequency exposure to low-quality and irrelevant ad experiences has driven consumers to the conclusion that they simply hate ads. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results Consumers are so bombarded with brands’ digital promotions that they’ve adapted to…

Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across video and CTV buying and selling spurred the significant growth, as well as tools and partnerships in support of the bespoke needs of marketers across verticals like pharma and CPG. With analysts predicting digital video and CTV spend to grow 14.8%1 and 34.8%2 in 2021 respectively, Q1…