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Uber Eats and Groupon Adopt Actionable Intelligence, a New Product in the First-to-Market Button Evolution Product Suite

Button Evolution is a new suite of products for the affiliate marketing industry which enables personalization, intelligent spending, and profit maximization Button, the leading mobile commerce technology company, announced the launch of Button Evolution, the affiliate industry's first suite of personalization and intelligence products, including the newest product, Actionable Intelligence, that provides marketers with the ability to achieve their objectives through striking a balance between volume and profitability.…

Groupon Selects TransPerfect To Help Manage Its Multilingual Content

TransPerfect, the world's largest provider of language and technology solutions for global business, announced that it has been chosen by global experiences marketplace Groupon for translation management technology. Groupon will use TransPerfect's GlobalLink platform to manage internal and customer-facing multilingual content, increasing the productivity and efficiency of the company's in-house linguistic resources by giving them all of the tools they need to track and manage the entire translation process. Groupon chose…

Button Welcomes Bnext As Its First Partner in Southern Europe: Enabling Users to Shop and Save Money With Leading Brands Like AliExpress and…

Button's technology powers the commerce program of Spain's biggest mobile neobank, Bnext Button, the leading mobile commerce technology company, announced its partnership with Bnext, the biggest mobile-first neobank of Spain. Starting, Bnext users can seamlessly shop and save money with the largest brands including AliExpress, Groupon, and Black Limba, powered by Button's technology. Through this partnership with Button, Bnext achieves a higher engagement with its users by giving them an added incentive to open the app…

Groupon Announces Management Transition

Aaron Cooper, President of North America, appointed interim CEO Groupon announced that Rich Williams is no longer serving as CEO and that Aaron Cooper, Groupon's President of North America, has been appointed interim CEO by the Board of Directors. Chief Operating Officer Steve Krenzer is also no longer serving in his role. Williams and Krenzer will continue as employees of the Company. Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers “The entire Board of Directors…

Groupon Acquires Presence AI to Enhance Booking Experience

AI-powered messaging tool enables merchants to drive bookings, engage with customers, cut calls and save time Groupon announced it has acquired Presence AI an AI-powered text and voice communications tool that enables and facilitates messaging between customers and merchants. Terms of the transaction were not disclosed. Consumers––especially millennials––vastly prefer messaging and chat-based communications over phone calls.* Presence AI enables merchants to answer to that trend by offering a 24/7 business assistant…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Fabric (E-commerce), Conversica (Intelligent Assistants), RingCentral (Unified Communications), 3radical (Customer Experience), and Gong (Sales Intelligence). Fabric Launches Headless Commerce Platform with $9.5 Million in Seed Funding Fabric, a headless commerce platform purpose-built for growth, launched its cloud-native experience and commerce product suite and announced $9.5…

Fabric Launches Headless Commerce Platform with $9.5 Million in Seed Funding

Fabric, a headless commerce platform purpose-built for growth, launched its cloud-native experience and commerce product suite and announced $9.5 million in seed funding led by Redpoint Ventures, with participation from Sierra Ventures and Expa. In addition, e-commerce executive Faisal Masud, who led multi-billion-dollar commerce businesses at Amazon, eBay, Groupon, and Staples, has joined the company as CEO. Alex Bard, partner and managing director at Redpoint Ventures, and Tim Guleri, managing partner at Sierra Ventures,…

Rokt Appoints New CTO to Accelerate Technological Innovation in the Next Stage of Growth

Rokt, the global leader in e-commerce marketing technology, has been actively expanding its leadership team - and announced that Corey Bertram has joined the executive team as Chief Technology Officer. Bertram brings to the team deep technical experience - with a background in chaos engineering, infrastructure, and software architecture- as well as a new energy to propel into its next phase of growth. Prior to Rokt, Corey oversaw Datadog's Infrastructure & SRE teams through its extensive multi-cloud growth in its…

Rokt’s Rapid Growth Continues With Appointment of New SVP

Rokt, the global leader in e-commerce technology, announced the addition of Pascal Ehrsam as SVP of Marketing. Ehrsam joins the team at an exciting time, as Rokt continues its global expansion and rapid growth with the acceleration of digital in 2020. Pascal Ehrsam is multilingual and has two decades of marketing experience, specializing in go-to-market strategies for technology companies. He brings deep experience on both the agency and startup sides to Rokt - having previously been a chief marketing officer, an…

Nadia Rawlinson Appointed Chief People Officer of Slack

Slack Technologies, Inc. announced the appointment of Nadia Rawlinson to its Executive Team as Slack’s Chief People Officer. Former Senior Vice President of People Robby Kwok has been named Chief of Staff to the CEO. Nadia brings exceptional experience across all facets of human resources strategy and development on a global scale, most recently serving as the Chief Human Resources Officer for Live Nation Entertainment, a Fortune 500 global leader in the live events industry. As CHRO, Nadia oversaw global HR strategy and…

Redeam Appoints Seasoned Executive Jeff Grant to Its Board of Directors

Redeam, the leading and only independent global connectivity stack with digitized channel management and voucher redemption/reconciliation solutions for Walt Disney World, Big Bus, Google, Groupon and others selling in the Experiences industry, announced the appointment of Jeff Grant to its Board of Directors. Grant, currently the Chief Operating Officer of Thumbtack, has an extensive track record of joining fast-growing companies in senior-level positions and playing an instrumental role in creating value. An early veteran…

Industry veteran Andrew Kordek joins iPost as VP, Customer Engagement

iPost, an enterprise email marketing and automation provider, announced today the appointment of Andrew Kordek as VP, Customer Engagement. In his new role, Andrew will be responsible for taking iPost’s Services and industry leading Customer Support to a new level. With over two decades of experience including growing a services organization to over 200 employees, Andrew comes with a unique mix of ‘off the charts’ enthusiasm and experience iPost, an enterprise email marketing and automation provider, announced the…

Plum Launches Rewards Program Powered by Button’s Technology: Enabling Users to Seamlessly Shop

Button, the leading mobile commerce technology company, announced its partnership with Plum, the money management AI assistant. By powering a personalized commerce program in Plum's app on iOS and soon Android, Button's technology enables users to discover offers tailored to their preferences, as well as shop and save with foremost brands like Groupon, ASOS, and Farfetch. Through this integration, Plum is able to create an additional revenue stream while also increasing the utility of its app to drive engagement, loyalty,…

Rokt Appoints CFO, Deputy CFO & Chief People Officer to Prepare for Next Stage of Growth

E-commerce tech company continues to invest in strengthening the executive team with appointment of new CFO, Michael Gordon, Deputy CFO, Laura Mineo and Chief People Officer, Lisa Craven Rokt, the global leader in e-commerce marketing technology, announced that their vision to make e-commerce smarter, faster and better is further strengthened with the appointment of former Greenlit Brands executive, Michael Gordon, Goldman-Sachs alumni, Laura Mineo and leadership executive, Lisa Craven in the roles of Chief Financial…

Rokt adds Global Entrepreneurs Katie May and Phit Lian Chong to Board of Directors

New appointments bring further strength of entrepreneurialism to the board of the rapidly growing e-commerce technology company Rokt, the global leader in e-commerce marketing technology, announced that global entrepreneurs, Katie May and Phit Lian Chong have joined the Rokt Board of Directors. Both May and Chong are celebrated business leaders with extensive experience in fast growth businesses. They join the board at a significant moment, as Rokt's growth is further accelerated in a world where e-commerce has become…

RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach

New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A…

Parlance Helps Customers Reduce Call Management Costs and Improve Caller Experiences

Parlance Service now rated "Avaya Compliant" compatible with key Avaya Contact Center solutions Parlance Corporation, a leading provider of speech-driven self-service solutions, announced that its voice-first call routing applications are compliant with key Avaya Contact Center solutions, helping customers significantly reduce call handling costs by lowering call volume to main number operators. Avaya Holdings Corp. is a global leader in solutions that enhance and simplify communications and collaboration. Parlance has…

Tealium Predict ML Solution Helps Marketers Understand CX Data to Deliver ROI Faster

New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimize business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn Tealium, the trusted leader in real-time customer data orchestration, announced the general availability of Tealium Predict ML, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). With more than 30 million predictions amassed already,…

Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales

Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online New research by Wunderman Thompson Commerce has revealed that almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic. The B2B Future Shopper report 2020 – which surveyed over 200 B2B professionals in the UK on the current B2B commerce landscape – found that many businesses have moved away from…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Target Data (Customer Experience), Button (Mobile commerce), Contentstack (Content Management), Commvault (Data Management), and C3.ai (Artificial Intelligence). Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue through Omnichannel Experiences and E-commerce Target Data, a full-service marketing agency that helps brands…