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Groupon Announces Management Transition

Aaron Cooper, President of North America, appointed interim CEO Groupon announced that Rich Williams is no longer serving as CEO and that Aaron Cooper, Groupon's President of North America, has been appointed interim CEO by the Board of Directors. Chief Operating Officer Steve Krenzer is also no longer serving in his role. Williams and Krenzer will continue as employees of the Company. Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers “The entire Board of Directors…

Groupon Acquires Presence AI to Enhance Booking Experience

AI-powered messaging tool enables merchants to drive bookings, engage with customers, cut calls and save time Groupon announced it has acquired Presence AI an AI-powered text and voice communications tool that enables and facilitates messaging between customers and merchants. Terms of the transaction were not disclosed. Consumers––especially millennials––vastly prefer messaging and chat-based communications over phone calls.* Presence AI enables merchants to answer to that trend by offering a 24/7 business assistant…

The Yes Reimagines The Future Of Commerce Emerges With The Launch Of A New Shopping Platform

New E-commerce Platform Leverages AI to Create First-of-its-Kind Experience Providing a Glimmer of Hope to Brands and Consumers In The Wake of Retail Decline. E-commerce veteran Julie Bornstein and technical co-founder Amit Aggarwal, announce the launch of The Yes, a next gen shopping experience poised to redefine the architecture of e-commerce and the way people buy. Leveraging a sophisticated algorithm powered by each individual's choices and human instincts around personal style, The Yes uses computer vision and…

Natterbox Secures £7.5 Million of Growth Equity Funding From Octopus Investments to Accelerate Global Expansion

Natterbox, a leading provider of global voice cloud services, has secured £7.5 Million of growth equity funding from the Development Capital team at Octopus Investments. The high growth UK scale-up will use the capital to support its continued global expansion, strengthen its sales and marketing operations, and further invest in its rapidly growing customer success and product development teams. Natterbox is the world’s first global business phone system managed entirely within Salesforce. The platform allows companies to…

Havas Chicago Group Bolsters Data-Driven Creative Leadership with Three Senior Appointments

Liz Roche joins Havas Helia Chicago as managing director; brings data and digital experience from tech companies Facebook, LinkedIn and Groupon Dan Baldino and Marianna Ruiz join the Chicago agency group as managing director and group creative director, respectively Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key executives to enhance the agency’s leadership team. Former Facebook executive Liz Roche joins Havas…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZON, Vibes, National Retail Solutions, Espressive, Groupon, Amperity and Replicant.ai. ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round ZON, the region’s first fully decentralized mobile-only e-commerce network, has closed its seed funding round at an unprecedented US$8 million, making it the largest recorded single…

Braze Co-Founder & CEO, Bill Magnuson joins Rokt Board of Directors

Magnuson brings deep technical experience to the rapidly growing e-commerce business Rokt, the global leader in e-commerce marketing technology, announced that Bill Magnuson, Founder, CEO and former CTO of Braze has joined the Board of Directors. Magnuson brings deep technical experience to the rapidly growing e-commerce business, joining recently appointed Steve Krenzer (from Groupon), along with Bruce Buchanan (CEO and Chairperson), Tom Cowan (from TDM Growth Partners), John Ho (from Janchor Partners), Tushar Roy (from…

XANT Announces Speaker Lineup for NEXT 2020 Conference

XANT, the revenue acceleration cloud platform, announced the speaker lineup at the company's inaugural NEXT 2020 conference. The event will bring together customers, thought leaders and industry experts in the XANT network in order to provide attendees new insights, valuable connections and unique experiences all within the world of sales and marketing. Marketing Technology News: Malvertising: How It Ruins a User’s Day, and Destroys Their Trust in Digital Advertising Throughout the conference, attendees will hear from…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2's Dual Recognition Validates Blueshift's Mission To Provide The World's First Data Activation Solution Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's accomplishment of providing the world's first data activation solution, which simultaneously offers the flexibility of a CDP and the intelligence of marketing automation in a single, scalable…

XANT Announces NEXT 2020

Inaugural customer conference will bring together XANT users and industry experts XANT, formerly InsideSales.com, announced it will host its inaugural customer conference, NEXT 2020, in Salt Lake City on February 25-28, 2020. NEXT 2020 will bring together the XANT network of customers, partners, and industry thought leaders to discuss the challenges facing revenue teams, reveal best practices by winning sales teams, and how to ultimately accelerate revenue in today's transformational environment. "As NetApp has engaged…

Top 5 Best SEO Service Agencies in Dubai

In today’s internet age it is imperative to hire a good SEO (Search Engine Optimization) service agency to boost your business website’s ranking in popular search engines and derive the utmost mileage from your Digital Marketing efforts. Benefits of Using a Digital Marketing and SEO Service Agency - The agency employs experts who perform deep research on Marketing strategies and implement them in an effective manner to drive results. - These specialists can work on several of your campaigns on multiple channels…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift

"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel." Could you tell us about your role and journey into technology? What made you start Blueshift? Before Founding Blueshift, my Co-founders and I spent the last 10 years working at the intersection of AI and Marketing; early on, we worked at the AI company Kosmix that was later acquired by Walmart to become WalmartLabs,…

New CardLinx Data Study Shows Strong Growth and Innovation in Card-linking

Data Forums Launched in the United States, Canada and United Kingdom for 2019 The CardLinx Association released new data from the 2019 Card-Linking and O2O Industry Annual Survey and announced new commerce data forums in the USA, Canada and The United Kingdom. The 2019 CardLinx study reveals the rapid growth of card-linking and online-to-offline commerce with 44% of participants reporting over 100% annual growth in card-linked transactions. “Card-linked marketing has the ability to reach most consumers in the US and we…

MarTech Interview with Tom Keiser (Chief Operating Officer) and Elisabeth Zornes (Chief Customer Officer) at Zendesk

"In the APAC region, Zendesk's top customer wins include GroupOn, StashAway, Circles.Life, Grab, Ola, and FoodPanda to name a few."After attending the Zendesk Showcase at the Raffles Hotel, Singapore, I had the privilege of sitting down with Tom Keiser, Chief Operating Officer and Elisabeth Zornes, Chief Customer Officer, at their swanky, new Singapore office, which embodies their commitment of bringing Zen to the customer experience industry. Tell us about your role at Zendesk. Tom: I joined Zendesk three-and-a-half years…

Signifyd Launches Customer Advisory Board to Help Retailers Navigate the Digital Future

Samsung, Rite Aid, TUMI, Stance, Boardriders and Crown & Caliber will provide insights to retail challenges in the age of Amazon Signifyd announced the formation of its Customer Advisory Board, an array of forward-thinking retailers who will help chart the course of the company’s innovation as it continues its mission of providing fearless commerce around the world. Signifyd has built its success on customer compassion, bringing the voice of the customer into every decision, feature and product the company…

Jungle Scout Hires Michael Scheschuk as Chief Marketing Officer

Scheschuk will lead Jungle Scout's effort to bring an expanding suite of best-in-class Amazon SaaS solutions to sellers around the world Jungle Scout, the leading software-as-a-service suite for third-party Amazon sellers, announced that Michael Scheschuk has joined the team as Chief Marketing Officer. Scheschuk will report directly to Founder and CEO Greg Mercer. "Mike's marketing knowledge and enthusiasm for Jungle Scout made him a natural fit for our growing team," said Mercer. "Mike's product, search engine and brand…

Phrasee Launches Dashboard to Give Marketers Real-Time Revenue Review of Global Email Campaigns

Phrasee, the global leader in marketing language optimization, has launched a new dashboard to give marketers real-time insights into how global email campaigns are performing. Phrasee, which provides AI technology to supercharge marketing campaigns for leading global brands including Domino’s, Groupon, Gumtree and Virgin Atlantic, has developed the new dashboard to give users a real-time view of marketing campaign performance. The dashboard displays key insights including real-time uplift and revenue forecasting, as well…

TechBytes with James Wilson, CTO at Rokt

Tell us about your role and the team/technology you handle at Rokt. As the Chief Technology Officer at Rokt, I’m responsible for setting the technical direction for our rapidly growing engineering team, influencing product development and am accountable for our success in becoming a leading technology brand. I have technical oversight of over 75 engineers that work on C# .Net and Clojure back-end services, Angular and React Javascript front-ends, and machine-learning and data science teams using Python-based analysis…

Is Black Friday Overtaking Boxing Day as the Biggest Retail Event for the UK’s Major Shopping Apps?

Black Friday trumped Boxing Day in 2018 in terms of app user activity for the Amazon Shopping app, the UK’s top shopping app. Of the major shopping apps studied, Argos users were the most active and visited the app the greatest number of times each day. John Lewis’ app user base grew steadily throughout the last two months of 2018, showing greater average growth than any other app — in line with the firm’s strong financial results from the festive period. While the retail news in 2018 has been dominated by…