Banner Before Header

H Code Partners with PubMatic to Extend Reach to All Hispanics by 10x

By integrating its proprietary data with PubMatic’s Audience Encore solution, H Code empowers programmatic buyers to target every Hispanic audience segment and reach acculturated Hispanics in English-language environments at a higher scale than ever before H Code, the only advertising entity reaching the U.S. Hispanic market at scale digitally, announces the premier solution for executing scaled programmatic campaigns that reach all U.S. Hispanics with digital advertising technology company PubMatic. Through PubMatic’s…

MarTech Interview with Parker Morse, Founder and CEO at H Code

"Marketing campaigns can target audiences more effectively and address differences between segments with the right tools and knowledge." Could you tell us about your role and journey into Media and Marketing? Technological advancements like the internet, smartphones, mobile applications, and streaming services transformed the media industry and influenced my own journey into Media and Marketing. I knew that digital would be at the forefront of progress, so I chose to start my career in Investment Banking in the digital…

H Code and Radio Mitre SA Announce Exclusive Partnership to Reach US Hispanic Market

H Code, the undisputed leader in digital advertising for the US Hispanic market, signed an exclusive deal with Radio Mitre SA, the leading broadcast radio company in Argentina. H Code & Radio Mitre SA announce exclusive partnership to reach US Hispanic market. #digitaladvertising #multicultural #LATAM #hispanicmarketing The partnership between the two companies gives H Code exclusive access to 100 percent of all digital ad inventory for Radio Mitre’s digital platforms in exchange for monetizing Radio Mitre’s US…

H Code Signs Exclusive Partnership Deal with Metro LATAM, a Leading Media Entity with Publications in 4 LATAM Countries

H Code, the undisputed leader in digital advertising for the US Hispanic market, announced a new exclusive partnership with Metro LATAM, the Latin American division of Metro International, the world’s largest publisher, with more than 50 million unique visitors and 150 million page views in LATAM. H Code will exclusively represent all ad inventory in the US for Metro LATAM sites in Mexico, Puerto Rico, Chile, and Colombia, where primary media properties include, Nuevamujer.com, a lifestyle destination, Fayerwayer.com, a…

Grupo Imagen Inks Exclusive Partnership With H Code Media

H Code Media Will Represent 100 Percent of Grupo Imagen's Ad Inventory in the US, Including Websites Like  Adrenalina, Salud 180 and Excelsior H Code Media, the leader in digital advertising for the US Hispanic market, announced a new exclusive partnership with Grupo Imagen, a Mexico-based media conglomerate. As part of the new exclusive partnership, H Code Media will represent 100 percent of Grupo Imagen’s ad inventory in the US on sites including Adrenalina, a popular destination for soccer fans, Salud 180, which…

Iridescent Announces 2018 Technovation Alliance with Salesforce, Google’s Made with Code, Adobe Foundation and Uber

Technovation Offers Girls Around the World the Opportunity to Learn the Skills They Need to Emerge as Tech Entrepreneurs and Leaders Iridescent, a global STEM education nonprofit, is launching its 2018 season with Technovation Alliance partners: Salesforce.org, Google's Made with Code, Adobe Foundation, and Uber. This alliance is working to marshal the resources of multiple tech and innovation partners to make a deeper and more sustainable impact in inspiring and supporting female tech leaders across the globe.…

H Code Media Launches New Data-Driven Content Division

H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to US Hispanics at Scale H Code Media, the leader in digital advertising for the US Hispanic market, announced the launch of a new division called H Code Studio — a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform. The studio will be led by Jeffrey Duque and Diana Pieretti, formerly of IM Studio+/Impremedia. This is the first time data science…

Applying a Resilient ‘Voucher Code’ to the Retail Industry of Tomorrow

Ongoing disruptions around the world have impacted economies everywhere. The Japan-APAC retail industry is no different. As countries across Japan and Asia-Pacific ease restrictions, it’s crucial that businesses realize changing consumer behaviors, sentiments, and beliefs, and introduce new strategies to connect more deeply with their customers. In Singapore, for example, safe distancing measures implemented by the government have driven an increase in online shopping activities, with two in five consumers indicating…

Nuxeo Unveils New, Low-Code User Interface for Nuxeo Insight

Nuxeo, the leading cloud-native Content Services Platform (CSP), announced the debut of a new, low-code user interface (UI) for Nuxeo Insight – a ground-breaking artificial intelligence (AI) service that enables companies to use their own data and content to train custom machine-learning (ML) models. The enhanced UI offers a highly intuitive, guided "point-and-click" experience that enables non-expert users to not only define and train new ML models, but also easily deploy and administer these models in production use…

Announcing the Latest Version of the Appian Low-code Automation Platform

From AI-guided app creation to low-code DevSecOps, Appian full-stack automation makes it easy to automate business and connect the workforce in times of change Appian unveiled the latest version of the Appian Low-code Automation Platform. Appian's full-stack automation unites people, artificial intelligence (AI), robotic process automation (RPA), decision rules, and workflow on a single low-code platform. The result is greater operational efficiency and improved customer experiences through new enterprise applications…

AudioCodes Adds Video Solutions for Microsoft Teams

RXV80 expands AudioCodes' devices offering and addresses the growing demand for video in business meetings AudioCodes has added video capabilities to the Room Experience (RX) suite of meeting solutions The new RXV80 integrated video collaboration bar delivers high quality video conferencing for huddle and small meeting rooms RXV80 is jointly developed with Dolby's Communications Business Group, leveraging superior Dolby audio and video quality AudioCodes RX suite delivers an excellent meeting room experience,…

HERE Launches XYZ: Mapmaking and Geospatial Data Management Made Easy for Developers and Non-Coders Alike

Extends the HERE Freemium plan for developers by adding new tools to build location-aware applications. Empowers users to create maps without writing code. Delivers ready-made tools for staging, editing and publishing live geospatial data. Combines “command-line cartography” with an enterprise-scale API. HERE Technologies, a global leader in mapping and location platform services, announces the general availability of HERE XYZ, a cloud-based service that provides software developers as well as novice and…

WeChat Releases New Report on the QR Code Economy’s Fight Against COVID-19

Tencent's WeChat, Tsinghua University's Tsinghua China Data Center, and the Tencent Social Research Institute jointly released a report entitled "The 2020 Pandemic and the QR Code Economy Report". The report points out that as an important part of the digital economy, the WeChat QR Code Economy has played an effective role in buffering the negative impact of the COVID-19 pandemic. In the first quarter, the WeChat QR Code economy increased by 25.86% in value from the prior year despite the difficult macroeconomic…

KPMG LLP Intelligent Data Privacy Offering Addresses California Consumer Privacy Act (CCPA) using Appian’s Low-code Automation Platform

Leveraging Appian’s advanced automation, the intelligent data privacy offering engages with customers, manages high request volumes, and delivers information in an easy-to-understand and compliant format Through its strategic alliance, Appian and KPMG LLP formally announce a new offering that supports businesses impacted by the California Consumer Privacy Act (CCPA).Built on Appian’s low-code automation platform, the offering helps companies quickly and intelligently respond to data privacy requests, while decreasing manual…

Check Point Software Technologies Chooses CodeFuel to Offer Consumers Enhanced Safe Search Experience in Their ZoneAlarm Enterprise-Grade…

New ‘Web Secure Search’ offering becomes part of ZoneAlarm’s Internet security product line, which has nearly 100 million downloads to date Perion Network Ltd. a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising – announced today a new collaboration between CodeFuel, its publisher solutions division, and ZoneAlarm, the consumer brand of Check Point® Software Technologies Ltd., a…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

MediaTek to Enable Cutting-edge AV1 Video Codec Technology on Android Smartphones

MediaTek Dimensity 1000: World's first hardware AV1 video decoder for smartphones MediaTek has announced it will enable YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world's first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved compression efficiency, AV1 gives users incredible visual quality and smoother video experiences, while…

Google and AudioCodes Collaborate to Bring Telephony Voice Services to Google Dialogflow Virtual Agents

AudioCodes solution enables the rapid purchase and integration of phone numbers with virtual agents developed on Google Dialogflow AudioCodes, a leading vendor of advanced voice networking and media processing solutions for the digital workplace, today announced that it is collaborating with Google to integrate telephony voice services with virtual agents developed with the Google Dialogflow bot framework. The use of chat bots and virtual agents is increasing as contact and support centers worldwide seek ways of improving…

Creatio Introduces a Major Update to Its Low-Code Platform for Process Management and CRM

Creatio (formerly bpm'online), a global software company providing a leading low-code platform for process management and CRM, today announced the major update to its platform and products. Creatio version 7.16 features a wide range of enhancements to its core superpowers: low-code platform to make everyone a developer; BPM engine to change processes faster, and unified CRM to align sales, marketing and service. Marketing Technology News: MediaMath Partners with TVSquared to Deliver CTV Attribution…