Genefa Murphy, Former Micro Focus CMO and HPE Executive Joins Five9 as New CMO

Five9, Inc., an industry-leading provider of the intelligent cloud contact center, announced the appointment of Genefa Murphy, PhD, an industry recognized global marketer with an impressive background in enterprise software as the company’s new Chief Marketing Officer. “Genefa joins Five9 at an exciting time in the company’s journey as we continue to grow our markets internationally, and continue our expansion into large enterprises,” said Rowan Trollope, CEO, Five9. “She brings years of global enterprise software…

Commvault Named 2020 HPE Momentum Storage Partner of the Year

Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced it has been named the 2020 Momentum Storage Partner of the Year by Hewlett Packard Enterprise (HPE) during the HPE Partner Growth Summit Virtual Experience. With the ability to simplify intelligent data protection, Commvault is being recognized for its outstanding performance, commitment to customer excellence, focus on growth and innovation, and professional achievements. Marketing…

Hewlett Packard Enterprise Delivers the Cloud Experience Everywhere with the General Availability of HPE GreenLake Central

HPE GreenLake Central helps customers run, manage, and optimize their hybrid cloud estate using a single as-a-Service platform across public and private clouds, datacenter and edge workloads New and expanded HPE GreenLake partnerships with Cohesity, Qumulo and CyrusOne add data management and file storage capabilities, as well as extended co-location options Hewlett Packard Enterprise (HPE) today announced that HPE GreenLake Central, unveiled in December 2019, is now generally available for HPE GreenLake customers. This…

Hewlett Packard Enterprise Announces General Availability of the HPE Container Platform

New software solution delivers greater flexibility and lower cost for Kubernetes deployments of cloud-native and non-cloud-native applications on bare-metal or virtualized infrastructure, in their data centers, on any cloud, or at the network edge Hewlett Packard Enterprise (HPE) announced that the HPE Container Platform, unveiled in November 2019, is now generally available. The HPE Container Platform is the industry’s first enterprise-grade container platform designed to support both cloud-native and non-cloud-native…

TEC Eurolab Doubles Productivity With Data Management Solution from Cohesity and HPE

Cohesity and HPE Enable TEC Eurolab to Maximize Data Security and Resiliency, Improve Customer Service, Reduce Admin Time, and Help Speed Production While Increasing Revenues Cohesity announced that TEC Eurolab has doubled its productivity and increased its revenues, thanks in part to deploying a disruptive data management solution provided by Cohesity and HPE. “They are now able to adhere to their customers’ strict security needs and industry regulatory requirements. They have an enterprise-grade solution that combines…

HPE Brings Hybrid Cloud as a Service to VMware Customers

HPE and VMware Partner to Integrate HPE GreenLake and HPE Synergy with VMware Cloud Foundation, Providing Customers a Cloud Experience in their Data Centers VMworld – Hewlett Packard Enterprise (HPE) announced the expansion of its partnership with VMware to offer VMware Cloud Foundation as a Service. Through the integration of HPE GreenLake and HPE Synergy with VMware Cloud Foundation, the two companies allow mutual customers to keep all their applications, tools and data in-place, while achieving the benefits of cloud and…

Auth0 Adds Three Key SaaS Leaders to Its Board of Directors

Industry veterans Sue Barsamian, Sameer Dholakia, and Simon Parmett join Board Auth0, the identity platform for application teams, announced the addition of three industry leaders to its Board of Directors: Sue Barsamian, former Chief Sales and Marketing Officer for Hewlett Packard Enterprise (HPE) Software; Sameer Dholakia, former CEO of SendGrid; and Simon Parmett, former CEO of MuleSoft. Barsamian, Dholakia, and Parmett each have deep technology and SaaS industry experience and will play a key role in guiding Auth0 on…

Cision Names Tim Moylan Chief Revenue Officer

Cision, an industry-leading earned media management and media advisory platform, announced it has appointed software executive Tim Moylan as Chief Revenue Officer. Moylan is stepping into this newly created role as Cision accelerates its global growth strategies. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships "Tim has an impressive track record of leading high-performing teams and driving sustainable growth across global regions," said Abel Clark, CEO of…

Top MarTech Predictions 2021 For Retail, E-commerce and AdTech

In today’s Predictions Series, we sat down with industry leaders with a combined experience of over 80 years in retail, e-commerce and adtech solutions. These include insights from the following leaders: Episerver CMO Kirsten Allegri Williams Greg Wasson, Co-Founder & Chairman, Cooler Screens, Co-Founder, Wasson Enterprise  & Former Chief Executive Officer, Walgreens Boots Alliance. David Wharram, CEO of Coast Digital Luke Taylor, founder and COO at TrafficGuard, Leena Iyar, chief brand officer at…

Verizon Media and BuzzFeed Announce New Strategic Partnership

Verizon Media and BuzzFeed announced a new strategic partnership across content and advertising, the acquisition of HuffPost by BuzzFeed, and an investment that will make Verizon Media a minority shareholder in BuzzFeed. From powering new consumer shopping experiences to content syndication, to innovative ad products, the partnership will unlock new revenue opportunities for both media companies. The addition of HuffPost - which BuzzFeed will acquire - brings BuzzFeed a universally known brand with significant scale, and an…

Collective[i] Announces Leadership Council for Newly Launched Community of Operations and Enablement Professionals

Collective, a recognized leader in AI-enabled digital sales transformation, announced the members of the Special Ops Leadership Council, a board designed to influence the evolution of the growing Special Ops community. Special Ops is one of the first networking organizations designed for the growing number of sales and revenue operations and enablement professionals overseeing transformation and building the infrastructure needed to compete and succeed in a digital economy. Marketing Technology News: Metadata.io Sweeps…

ABBYY Expands Board with New Director and Advisory Board Member

ABBYY, a Digital Intelligence company, has appointed Aileen Allkins as a Non-Executive Director to its Board and added Anubhav Saxena as an Advisory Board member. These appointments follow the appointment of renowned tech executive Robert Youngjohns as Chairman of the Board to drive ABBYY’s growth strategy. Allkins and Saxena will be instrumental in transforming customer engagement, building strategic partnerships, and executing product innovation to generate significant market leadership. Currently based in the UK,…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

TAICCA Shares Taiwan’s Immersive Content Innovation at Cannes XR Keynote Forum

Taiwan's immersive content has emerged as an international powerhouse and featured in the 2020 Cannes XR program keynote forum, "How to Build an Ecosystem for XR? Taiwan as an example" along with the Taiwan Creative Content Agency (TAICCA). Due to the pandemic, the forum was held online at the official site of Cannes Marche du Film on June 25 from 21:00 to 22:00 GMT+2. The president of TAICCA, Lolita Ching-Fang HU, who is also the chairperson of the Immersive Content Grant international jury panel, moderated the forum.…

Bambuser Pilot Tests a New Live Video Shopping Format

Bambuser will pilot a new format of Live Video Shopping in early July in collaboration with selected influencers and brands. During July, Bambuser will invite selected influencers and brands to pilot a new format of Live Video Shopping tailored to influencers. The new format allows, for example, an influencer to showcase an outfit with products from different brands and e-retailers, but with an integrated checkout and a joint payment. Marketing Technology News: Facebook Selected Rise.ai to Implement Its New Gift Card…

EDO Releases First-of-Its-Kind Engagement Tracker for Streaming Originals

New Solution Offers Unprecedented, Real-Time Insights into Consumer Interest in SVOD Titles EDO, the data, measurement, and analytics company, announced the beta launch of its Entertainment EnGage (EEG) product, a solution that leverages EDO’s unique, census-level, syndicated measure of Search Engagement to provide real-time insights on the engagement levels and relative interest in streaming originals, whether TV shows or movies, and celebrities. This powerful, predictive behavioral signal gives streaming services and TV…

LivePerson Integrates With Google’s Business Messages

Brands Can Take Advantage of New Entry Points to Rich, Asynchronous Messaging Experiences That Customers Prefer to Traditional Phone Calls and Waiting on Hold LivePerson, In. , a global leader in conversational solutions, announced it has joined Google’s partner program to help brands launch on Business Messages, which lets customers initiate messaging conversations with businesses directly from Google Search and Maps. Messaging allows customers to begin conversations when and where it’s convenient for them, pausing…

Stingray Radio Provides Over $20 Million in Radio Advertising Grants to Over 5,000 Local Canadian Businesses

Stingray, a leading music, media, and technology company, is proud to announce that the establishment of the economic stimulus plan via its 104 radio stations helped 5,000 local businesses to obtain grants in the form of radio advertising during this unprecedented crisis. A total of $20 million is awarded in markets across Canada, where Stingray operates local radio stations. This amount represents $5 million more than initially planned. Marketing Technology News: Commvault Named 2020 HPE Momentum Storage Partner of the…

Kibo Delivers Scalable Performance Through 800% Surge in Demand for AMMEX PPE

Medical glove manufacturer seamlessly served current and new clients through COVID-19 Kibo, a leader in cloud commerce, successfully scaled ecommerce operations by 800% during a surge in COVID-19-related demand for AMMEX, a seller and distributor of medical and industrial grade disposable gloves. AMMEX had no online ecommerce just two years ago, and has worked with Kibo to implement a flexible ecommerce solution for current and new clients that could easily adapt to changes in demand. That plan was tested to the extreme…

Retarus MailEDI Streamlines Ordering Processes for Purchasers

New service increases ordering processing capabilities with B and C suppliers With its new Retarus MailEDI service, cloud service provider Retarus offers purchasers a digital communication solution which facilitates the automation of order confirmations received from smaller suppliers. Thanks to interactive ordering emails and responses which are digitally processed into formats compatible with their respective ERP systems, companies maintain full control over their orders. The Retarus flat pricing model allows companies…