SaaS Video Creation Market Leader Vyond Recognized by HR Technology Industry Analysts for Approach to Learning Technology

Vyond Earns Coveted Distinction for Its Video Solution for Learning and Development Vyond, a SaaS video creation company that allows everyone to create video quickly and easily, announced winning a Bronze distinction in the 2018 Brandon Hall Group Excellence Awards in Technology for the “Best Advance in Unique Learning Technology.” Vyond is being recognized for its approach to video technology application for large organizations, which drives learning and development outcomes through dynamic, engaging content.…

Alida Welcomes Three Technology Veterans to Spearhead Product Innovation

Alida appoints new senior executives in product management, customer experience and AI to drive growth in the CXM industry Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform,  announced the appointment of Scott Barkley as Senior Vice President, Product Management, Paul Hagen as Principal Director, CXM and Manuel Zahariev as Vice President of Engineering (AI & Analytics). These senior industry leaders will define product strategies that grow Alida’s…

New Salesforce Research Reveals That Effective Use of Technology Will Help SMBs in India Pivot Through the COVID-19 Pandemic

30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic Meeting customer expectations and financial management and growth are the top challenges for Indian business growth currently and in the future Salesforce, the global leader in CRM, released its fourth edition of Small & Medium Business Trends Report capturing insights from Small and Medium Business owners and leaders worldwide. This research was conducted by The Harris Poll in two parts, with a study in March 2020 and a…

Rokk3r, Dimas Gimeno Partner to Shape the Future of Retail Through Technology and Exponential Company-Building

Rokk3r, a Miami-based global venture building and business transformation ecosystem, and Dimas Gimeno, chairman of Madrid-based Skintelligence Investments S.L. and former CEO of Spanish retail giant El Corte Inglés, announced a joint venture to develop transformative technology companies that help retailers navigate the industry's digital transformation, exceed elevated consumer expectations and protect and expand market position. The new partnership will cover multiple business initiatives, including retail technology…

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Moblico Technology is Providing Distributors the Tools to Adapt and Thrive in a New Economy

Recent events have proven the importance of innovation and modernization to keep businesses running remotely Moblico is transforming the business landscape for distributors, helping them stay always connected. With new ways to order remotely and engage with texting and mobile apps, Moblico is driving the shift that's helping distributors secure the supply chain during times of unexpected crisis through curbside pick-up and remote operations. "Moblico's technology has played a significant role in our ability to keep our…

Button Joins Forces With AppsFlyer: Offering Brands Like Klook Industry-Leading Mobile Affiliate Optimization Technology Powered by Button…

Button, the leading mobile commerce platform, announced its partnership with AppsFlyer, the global attribution leader, to offer brands visibility into quality app traffic optimized by Button in their AppsFlyer dashboards. Through this integration, AppsFlyer customers using Button's affiliate optimization technology can see the affiliate channel as a media source alongside all other channels of traffic to understand their spend holistically across all marketing activities. Now, brands can access the full suite of Button's…

Full Circle Insights Granted Patent for Groundbreaking Object Synchronization Technology that Enables Funnel Metrics Inside CRM Systems

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that the company was granted U.S. Patent 10,599,620 entitled "Method and System for Object Synchronization in CRM Systems." Invented by the Full Circle founders, the patented technology powers Full Circle funnel metrics capabilities inside CRM systems, fueling increases in marketing efficiency realized by Full Circle customers. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up…

Okta Accelerates Philanthropy Commitment Announcing $10 Million in Giving and Launch of Nonprofit Technology Initiative

Okta, Inc., the leading independent provider of identity for the enterprise, announced a commitment of $10 million in philanthropic funding over the next three years, the majority of which will support the technology needs of nonprofits. At the core of the commitment is a new Nonprofit Technology Initiative, the goal of which is to enable every nonprofit to leverage technology to power and scale its mission. The Nonprofit Technology Initiative will focus on three key areas including accelerating nonprofits’ move to the…

Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020

Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last year to 60/40 this year, while ROI on advertising investment, especially online, will continue to increase in importance. Amid concerns with job prospects and financial security, Hong Kong's consumers are increasingly conservative with spending, reflected by a new low in Consumer Confidence Index (CCI) at 83 during…

Gartner Says Over 40% of Privacy Compliance Technology Will Rely on AI in the Next Three Years

Gartner Analysts to Discuss Technology Considerations for Privacy Leaders at Gartner IT Symposium/Xpo™ 2020 in Toronto, May 11-14 Over 40% of privacy compliance technology will rely on artificial intelligence (AI) by 2023, up from 5%, according to Gartner, Inc. “Privacy laws, such as General Data Protection Regulation (GDPR), presented a compelling business case for privacy compliance and inspired many other jurisdictions worldwide to follow,” said Bart Willemsen, research vice president at Gartner. “More than 60…

ZoomInfo Names Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv to Board of Directors as Independent Technology Leaders

Dhruv to Chair the Audit Committee ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the addition of two new independent directors: Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv. “Mark and Mitesh bring a wealth of deep, relevant experience as seasoned software executives whom we expect to bring immediate value to ZoomInfo,” said Henry Schuck, Founder and CEO of ZoomInfo. “Their capital markets experience as well as expertise in growing global technology companies will be…

DXC Technology Names Chris Drumgoole as Chief Information Officer

DXC Technology announced that Chris Drumgoole has been named executive vice president and chief information officer. Drumgoole, who previously served as chief information officer at GE, will report to Mike Salvino, DXC’s president and chief executive officer. Drumgoole’s appointment represents the seventh addition to Salvino’s senior leadership team since he became CEO in September of last year. In his role, Drumgoole will lead DXC’s global IT strategy and operations, helping the company meet and exceed the technology…

Heller Industries Commended by Frost & Sullivan for Delivering Unmatched Customer Value Through Its Reflow Soldering Technology

Heller aligns its product strategy with the rapid technological advances that impact customers' changing requirements Based on its recent analysis of the global surface mount technology (SMT) reflow soldering equipment market, Frost & Sullivan recognizes Heller Industries, Inc. with the 2020 Global Company of the Year Award. Leveraging a customer-centric mindset, a highly skilled engineering department, and comprehensive R&D, Heller provides high-performance SMT products that meet customer demand for advanced…

Former Intel Technology Strategist Ryan Parker Joins the New Spatial Intelligence Platform-Pathr

Pathr.ai, the industry's first Machine Learning (ML) enabled Spatial Intelligence "behavior engine," announced the appointment of Ryan Parker, a veteran in statistical modeling and former top technology strategist at Intel, to the company's leadership team. Parker will serve as Chief Operating Officer (COO) for the brand, which recently changed its name from Brain of the Store and formally launched in the marketplace earlier this month.  Pathr is the only AI-powered Spatial Intelligence platform that uses anonymous location…

UConn Stamford and Synchrony Establish Digital Technology Center to Accelerate Innovation in Digital and Mobile

Public-Private Partnership Equips Students with Experiential Learning, Helps Grow Local Talent Pipeline Synchrony and the University of Connecticut (UConn) expanded their four-year partnership to help advance technology education and digital expertise for next generation leaders. The organizations celebrated the opening of the Digital Technology Center (DTC) at the UConn Stamford campus and also announced the first $1 million gift to UConn's Connecticut Commitment, an initiative that provides free tuition to…

IBM Launches Open Technology to Speed Response to Cyber Threats Across Clouds

Industry-First Capability to Hunt Threats Across Security Tools and Clouds Without Moving Data IBM announced Cloud Pak for Security, featuring industry-first innovations to connect with any security tool, cloud or on-premise system, without moving data from its original source. Available today, the platform includes open-source technology for hunting threats, automation capabilities to help speed response to cyberattacks, and the ability to run in any environment. Cloud Pak for Security is the first platform to…

3Plus, Three Ireland’s Digital Loyalty Program built on Evolving Systems’ technology, wins Prestigious All Ireland Marketing Award

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, would like to announce that 3Plus, Three Ireland’s digital loyalty and customer engagement program, has won the All Ireland Loyalty Marketing Award. The program is built on Evolving Systems’ technology. Organized by The Marketing Institute of Ireland, the All Ireland Marketing Awards program is the nation's premier means of recognizing the success of Irish marketing professionals and acknowledging their major contribution to the ongoing…

Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology

Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by Puma Private Equity. The funding will be used by Influencer to drive new innovations within its platform and expand its global presence. Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 23 year old Ben Jeffries who leads the company as CEO, and 25 year old world-renowned YouTuber and creator Caspar Lee, Influencer Chief Visionary Officer (CVO).  In…

Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives

New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader in Account-Based Marketing (ABM), announced a new corporate giving initiative that donates both its ABM expertise and technology to Challenged Athletes Foundation (CAF), a nonprofit that helps people with physical challenges gain access to sports and live active lifestyles. Demandbase will support CAF in developing an ABM strategy to generate new partnerships and…