SaaS Video Creation Market Leader Vyond Recognized by HR Technology Industry Analysts for Approach to Learning Technology

Vyond Earns Coveted Distinction for Its Video Solution for Learning and Development Vyond, a SaaS video creation company that allows everyone to create video quickly and easily, announced winning a Bronze distinction in the 2018 Brandon Hall Group Excellence Awards in Technology for the “Best Advance in Unique Learning Technology.” Vyond is being recognized for its approach to video technology application for large organizations, which drives learning and development outcomes through dynamic, engaging content.…

Alida Welcomes Three Technology Veterans to Spearhead Product Innovation

Alida appoints new senior executives in product management, customer experience and AI to drive growth in the CXM industry Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform,  announced the appointment of Scott Barkley as Senior Vice President, Product Management, Paul Hagen as Principal Director, CXM and Manuel Zahariev as Vice President of Engineering (AI & Analytics). These senior industry leaders will define product strategies that grow Alida’s…

TechBytes with Kevin Cochrane, SVP of Product Marketing, Acquia

Tell us about the Martech consolidation and compliance goals for 2021. More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital transformation but also the ever-changing regulatory requirements around consumer data protection and privacy.  This is a further accelerant to the need to consolidate the number of vendors in a company’s martech stack, and there will be an unprecedented collaboration between the CISO and the CMO around the proper use of customer data. The CDP wars have…

TechBytes with Christian Monberg, CTO and Head of Product at Zeta Global

Hi Chris, please tell us how much your role and functions changed in the last 6-8 months. In my role as CTO and Head of Product, I’m responsible for ensuring our product strategy and vision align with our business strategy. As you can imagine, our customers’ needs rapidly changed in the last eight months, requiring us to adapt quickly. Our Product Advisory Board and group of Product Advisor SMEs are more important than ever. To succeed, we’re spending more time with our customers to learn about their evolving…

New Salesforce Research Reveals That Effective Use of Technology Will Help SMBs in India Pivot Through the COVID-19 Pandemic

30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic Meeting customer expectations and financial management and growth are the top challenges for Indian business growth currently and in the future Salesforce, the global leader in CRM, released its fourth edition of Small & Medium Business Trends Report capturing insights from Small and Medium Business owners and leaders worldwide. This research was conducted by The Harris Poll in two parts, with a study in March 2020 and a…

SparkPost Named “Best B2C Email Marketing Solution” by MarTech Breakthrough Awards

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

Introhive Wins CRM Software Innovation Award in 2020 MarTech Breakthrough Awards

Introhive, the world's fastest-growing B2B sales intelligence software, announced that it has been selected as the winner of the “CRM Software Innovation Award” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. The world’s leading brands across high tech, telecommunications, commercial real estate,…

Sitecore Wins “Best Overall Content Marketing Solution” Award in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that Sitecore, the global leader in digital experience management software, has been selected as the winner of the “Best Overall Content Marketing Solution” award in the third annual MarTech Breakthrough Awards…

Allocadia Recognized for MarTech Industry Leadership With Second Consecutive MarTech Breakthrough Award

Annual Awards Program Recognizes Standout Global Marketing, Advertising and Sales Technology Allocadia, the leader in Marketing Performance Management (MPM), announced that it has been selected as the winner of the “Best Marketing Performance Management Company” award, for the second straight year, in the 2020 MarTech Breakthrough Awards program. The awards are conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing,…

RTB House’s AI Full-Funnel Marketing Solutions Wins AdTech Innovation Award In 2020 MarTech Breakthrough Awards Program

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced that it has been selected as the winner of the “AdTech Innovation Award” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. The AdTech Innovation Award is another prestigious honor for RTB House’s…

Aki Technologies Recognized for Video Marketing Innovation with 2020 MarTech Breakthrough Award

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced that its Moment Marketing with Eyeview technology has been selected as the winner of the “Best Live Video Marketing Solution” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…

Zilliant Wins “Best Price Optimization Solution” 2020 MarTech Breakthrough Award

Zilliant, the industry leader in intelligent B2B price optimization, price management, and sales guidance software, announced that Zilliant Price IQ has been selected as the winner of the "Best Price Optimization Solution" award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Zilliant Price IQ is the only…

Mobivity Wins the 2020 MarTech Breakthrough Award for Best Mobile Messaging Based Marketing Solution

Company Recognized for its Effective Mobile Messaging for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches Delivering 440% Return on Marketing Spend Powering the Restaurants Through the COVID Pandemic Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced that its Unified Mobile Messaging, part of its Recurrency platform, was recognized for the "Best Mobile Messaging Based Marketing Solution" award by MarTech Breakthrough, a leading…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

MarTech Interview with Christine Rimer, VP of Customer Experience and Advocacy at SurveyMonkey

"Convenience is not separate from experience but rather a critical aspect of the customer experience." Tell us about your role as SurveyMonkey’s CX and advocacy leader?  As the leader of customer experience and advocacy at SurveyMonkey, my work focuses on innovating CX for three specific areas: SurveyMonkey, our customers and the industry as a whole. First, I’m responsible for improving the customer journey at SurveyMonkey through a holistic CX program. I work together with my team and across departments to ensure a…

Technomedia Wins Three 2020 Thea Awards From the Themed Entertainment Association

Mood Media’s specialty division, Technomedia, celebrated for their excellence and innovation in the international visitor attractions industry Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, announced that its specialty division Technomedia has won three 2020 Thea Awards from the  (TEA). The 26th Annual Thea Awards credit Technomedia, an advanced AV systems integrator that develops large-scale immersive audio-visual experiences globally, among the…

Survey: Households with Children Dominate Consumer Tech Purchases, Especially Through OTT

Ninety percent of households with children at home subscribe to at least one OTT service New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of…

MarTech Interview with Christopher Bo Shields, Co-Founder at Binumi Pro

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tell us about your role and the team you handle at Binumi Pro. I am the co-founder and Chief Creative Office at Binumi Pro. Having started my career in AV engineering, I have led video production agencies for 20 years then launched Binumi Pro with my partner Alex Hughes. My first love was theatre and that’s how I first started down this path. What is Binumi…

Rokk3r, Dimas Gimeno Partner to Shape the Future of Retail Through Technology and Exponential Company-Building

Rokk3r, a Miami-based global venture building and business transformation ecosystem, and Dimas Gimeno, chairman of Madrid-based Skintelligence Investments S.L. and former CEO of Spanish retail giant El Corte Inglés, announced a joint venture to develop transformative technology companies that help retailers navigate the industry's digital transformation, exceed elevated consumer expectations and protect and expand market position. The new partnership will cover multiple business initiatives, including retail technology…