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Helium 10 Acquires Prestozon to Help Amazon Sellers Supercharge Their Advertising Efforts

Helium 10 has acquired Prestozon to bolster its Amazon Advertising technology and to help Amazon sellers and growing brands take advantage of Amazon's booming advertising platform. Prestozon brings its industry-leading advertising optimization algorithms and talented team to Helium 10's an all-in-one Amazon software platform. Together, Helium 10 and Prestozon will combine their data to help sellers better understand their organic and paid efforts. Over the next few months, Helium 10 will be working to continually…

Helium 10 Announces $1 Million Business Assistance Fund to Support E-Commerce Sellers on Amazon

In response to the COVID-19 crisis, Helium 10 has set aside $1 million of business assistance in the form of discounted subscriptions to help qualified sellers with re-investment and expansion of their businesses during this uncertain time. Existing Helium 10 customers who qualify for assistance will receive 80% off regular subscription fees. In this effort to spur continued e-commerce growth and empowerment of entrepreneurs, new customers will also get an immediate 80% off their first month with Helium 10. Marketing…

Helium 10 Redefines All-in-One Amazon Software With Four New Tools for Amazon Sellers

Helium 10, the leading all-in-one software company for third-party Amazon sellers, has released four game-changing tools for its members: Portals, Market Tracker, ADS, and a powerful Mobile App. "We pride ourselves on being able to deliver every tool that our customers need to succeed on Amazon," according to Director of Training and Customer Success, Bradley Sutton. "Developing and launching these have allowed us to redefine yet again what it means to be all-in-one." Portals (Beta) With Portals, Helium 10 users can…

Dialpad Raises $100 Million at $1.2 Billion Valuation

Dialpad, Inc., the AI-powered cloud business phone and contact center provider for modern businesses, announced $100 million in Series E funding. The round reflects the strength of both Dialpad's business and the strategic role that best-in-class work from anywhere communications tools are playing for businesses worldwide. OMERS Growth Equity led the round, with participation from existing investors including Andreessen Horowitz, GV, ICONIQ Capital, Felicis Ventures, Section 32 and Work-Bench. In total, Dialpad has raised …

Unruly and Tremor Video Study Reveals Consumer Expectations Ahead of the 2020 Holiday Season

Video advertising platforms Unruly and Tremor Video released the results of a joint study that explores consumer attitudes, expectations, and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that COVID-19 has had on consumers’ lifestyles over the past several months, US consumers are still looking forward to the holiday season – with 64% reporting that they are just as or more…

Study: Shoppers Opt For Convenience and Predictability During Pandemic

New research from Narvar, an intelligent customer engagement platform, illustrates how COVID-19 has affected consumer behavior and expectations, particularly around deliveries, returns, and omnichannel shopping, in ways that will be long-lasting and influence loyalty. The report, "State of Returns: New Expectations," analyzes the sentiments of online shoppers in the U.S. market. COVID-19 has clearly accelerated some shopping behaviors while slowing others. Consumers have been forced to shift towards online shopping to the…

Chatbot & Nano Influencer Service Launches to Help Amazon E-commerce Sellers

The recently launched The Chat Agency provides e-commerce sellers with Facebook Messenger chatbot and social media nano influencer marketing services. The company's services are designed to achieve online sellers' most important business objectives by increasing brand awareness, product sales, and rankings. The newly launched company was created to solve some important issues the founders had run into from their own experiences. "We noticed our listings were losing rank for competitive and valuable keywords. We knew we…

Study: Ad Personalization Offers a Key to Forming Stronger Personal Connections

“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-to-Shift Metrics As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more relevant ad experiences. In a new robust study by MAGNA and IPG Media Lab, “Pursuit of Relevance: All About Ad Personalization,” the effectiveness of personalized ads on brand KPIs was quantified and revealed brands can forge stronger connections with people…

Liferay Announces the Release of Liferay DXP 7.3

Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, announced the launch of Liferay DXP 7.3. Liferay DXP supports the need for today’s organizations to digitize their operations and quickly create engaging digital experiences for customers, dealers, partners, and employees. “We’re proud of our exceptional strength in addressing the needs of authenticated users in complex B2B, B2E, and long-term B2C use cases like partner and dealer portals, intranets,…

eCommerce Transactions Expected to Rise to Record Levels During Holiday Shopping Season

New benchmark data from ACI Worldwide revealed a projected 27 percent increase in global eCommerce transactions over the holiday period October 2020 through December 2020. The data, based on hundreds of millions of eCommerce transactions from global merchants, also projected a 40 percent increase in the buy-online-pick-up-in-store (BOPIS) or click-and-collect channel. "Although a number of brick-and-mortar stores have closed due to the pandemic, their eCommerce sites remain available. On the other hand, some stores that…

MomentFeed Brings Four Major Proximity Discovery Innovations to Market

MomentFeed, the leading provider of Proximity Search Optimization, announced the release of four fully-integrated platform enhancements that enable multi-location marketers to improve brand performance and win the proximity “near me” search battle. MomentFeed’s best-in-class Customer Sentiment Analysis solution analyzes and classifies everything being said about a brand on the most popular review platforms including Google, Facebook, Yelp, and Tripadvisor. Powered by a Neuro-Linguistic Programming (NLP) model that was built…

Bambuser Announces New Integration With Salesforce Commerce Cloud

Interactive live video shopping provider Bambuser announced that it has launched Live Stream E-Commerce Experiences, a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized omnichannel experiences for shoppers that span web, mobile, social, and in-store. Now, as part of the world's #1 CRM platform - Salesforce brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service,…

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

Digital Media Solutions (DMS) Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the "new normal" for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need.…

Teads Launches Teads Conversions

Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners, and trade journalists. A Lower-Funnel Solution Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping…

Study: 69% of Companies Have Accelerated Digital Commerce Initiatives

A new study released by AppDirect, the leading subscription commerce platform company, details the pace and pressures of digital transformation in the COVID-19 era. As the global pandemic speeds an enterprise-wide shift to digital commerce, more than two-thirds of companies (69%) report that they have accelerated digital plans or launched new projects, according to the AppDirect study "The State of B2B Subscription Commerce in the New Normal." Marketing Technology News: Dun & Bradstreet Enters Into Agreement to Acquire…

Chorus.ai Teams Up With Zoom to Deliver Real-Time Relationship Intelligence

Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth sales teams, announced that they have been selected by Zoom Video Communications, Inc., to be a featured launch partner for the new Zapps app marketplace, presented at Zoomtopia 2020. This new product helps Revenue teams be their best in every interaction and share the voice of the customer with every stakeholder by providing a Chorus-powered companion application that will enhance the productivity of virtual meetings and fundamentally change the way…

Folloze Announces New Features to Its B2B Personalized Marketing Platform

Folloze announced powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-loop process with dynamic content and…

Ipsos MMA Announces Global Expansion Leadership

Ipsos MMA, Inc. (Marketing Management Analytics), an Ipsos company, and a leader in helping companies understand and optimize the value of their marketing, digital media, social media, operations, and promotion investments, announced the continued global expansion to serve client partnerships and data relationships in the EMEA and APAC regions. Pat Cummings, Ipsos MMA CEO confirms, "We have made the decision to materially increase our leadership and presence to benefit both regions. I want to highlight these three exciting…

Bolton Valley To Expand Influence And Enhance Customer Engagement With Ascent360

Ascent360, a leading data-driven marketing solution provider, announced Bolton Valley as its newest customer. The resort chose Ascent360 for its proven ability to drive new business and increase revenue for the resort industry. Bolton Valley is a unique all-seasons resort located just 30 minutes from downtown Burlington and Lake Champlain, high in the Green Mountains of Vermont within 5,000 acres of forest. It is home to an alpine village with a large and welcoming community of outdoor enthusiasts, families, and working…

Totango Spark Customer Success Platform Now an SAP Endorsed App

Totango announced that its Spark Enterprise Customer Success platform is now an SAP Endorsed App, available for a free trial on SAP App Center. SAP Endorsed Apps are a new category of solutions from SAP’s partner ecosystem to help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes. “Totango is delighted that our Spark Enterprise Customer Success platform is now an SAP Endorsed App and available on SAP App Center,” commented Devin Schiffman, Vice President of…