Higher Logic Announces New Product Offering to Support Engagement for Virtual Events

Higher Logic, the industry-leading, engagement platform announced a new product offering that will support organizations through virtual events. The Higher Logic platform will now offer an event-specific online community that will work with an organization's existing virtual event platform to drive engagement and deliver value before, during, and after the event takes place. The events industry made a drastic pivot from in-person events to virtual events in 2020 and that will likely carry into 2021. Higher Logic developed…

Higher Logic Acquires Customer Imperative To Further Its Commitment To Fostering Collaboration

The Gain Grow Retain community will operate independently and continue to focus on providing collaboration and actionable insights to Customer Success executives and professionals worldwide Higher Logic, the leading human-focused engagement platform, has acquired Customer Imperative and with it, Gain Grow Retain, the world’s fastest-growing community of customer success leaders. The acquisition solidifies Higher Logic’s commitment to driving customer success and enabling customer success leaders to drive retention and…

Higher Logic Launches Groundbreaking In-App Engagement Benchmark Score

The leading, human-focused engagement platform is offering an innovative way to track community performance with a new feature release Higher Logic, the industry-leading engagement platform, announced today the release of a new proprietary product feature, the Engagement Benchmark Score (EBS). The EBS gives customers a way to measure their engagement through data-driven insight into their community's performance and provide them with a roadmap to increase future success. Higher Logic has over a decade of experience in…

Higher Logic is Named Leading Online Community Management Software in G2’s Spring 2020 Grid Report

The premier user review website, G2, reports that SaaS engagement platform, Higher Logic, has the largest market presence and highest customer satisfaction rating among competitors Higher Logic, the industry-leading SaaS engagement platform for associations and B2B organizations, today announces that it has been named a leader in G2's Spring 2020 Grid® Report for Online Community Management for the fourth consecutive quarter. With 92% of users rating four or five stars, Higher Logic Online Community has the largest market…

Higher Logic Announces Plan To Help Organizations Through Coronavirus Concerns With Engagement Platform

Offering Event Engagement, a Free Event Community, to Organizations Dealing with the Cancellations of In-Person Events Higher Logic, the industry-leading SaaS engagement platform of associations and B2B organizations with more than 2.7 billion community interactions annually, announced that it will offer Event Engagement for free to current and prospective customers facing the challenge of delivering meaningful experiences and engagement during the health crisis of the novel coronavirus (COVID-19).  Leveraging its…

Higher Logic Expands Executive Suite with New Chief Customer Officer and Chief Marketing Officer

Kevin Alansky and Daniel Reese to Focus on Driving Meaningful Engagement and Delivering Exceptional Customer Experiences Higher Logic, the leader in cloud-based customer and member engagement platforms, announced the appointment of Daniel Reese as chief customer officer, and Kevin Alansky, software technology marketing veteran, as chief marketing officer. The new hires are a testament to Higher Logic's rapid growth, serving associations and software organizations worldwide, and Alansky and Reese will play an integral role…

Higher Logic Ranked Number 348 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500

Attributes 288 Percent Revenue Growth to Successful Expansion into New Markets and Focus on Customer Experience Higher Logic announced it ranked No. 348 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Higher Logic grew 288 percent during this period. Higher Logic’s Chief Executive Officer, Kevin Boyce, credits the company’s revenue growth to its successful acquisition of four companies in 2017 and a…

New Enterprise Automation Capabilities from SnapLogic Empower IT and Business Teams to Deliver Better, Faster Results

SnapLogic, the provider of the #1 Intelligent Integration Platform, announced new enterprise automation capabilities that empower employees across the business to quickly and easily connect applications and data, streamline workflows and processes, and deliver exceptional experiences for customers, partners, and employees. For workers in marketing, finance, HR, IT, or any line of business, these new innovations from SnapLogic – including prebuilt, end-to-end process automation; ELT (Extract, Load, Transform) features and a…

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands Report highlights best practices that marketers can implement immediately in today’s shifting advertising climate Innovid, the only independent advertising and analytics platform built for television, announced its Global Video Benchmarks Report, which represents the most complete view of video advertising data available in the industry. The study reveals that nearly half of advertisers…

DoctorLogic Secures $7 Million Series A Financing From Unbundled Capital

Healthcare Digital Marketing Agency to Aggressively Accelerate Sales, Marketing and Execution of Product Roadmap DoctorLogic, the creators of the all-in-one Website Marketing Platform exclusively for healthcare providers, announced it has completed a $7 million Series A round of financing. This latest investment follows two years of exponential growth and is being led by Unbundled Capital, an Austin-based private investment firm founded in 2019 by Peter Freeland, a co-founder of BuildGroup and formerly of General Catalyst…

Demonstrating Global Leading Strength with Technological Innovation, TCL Won Seven IDG Awards

Recently, CES 2020, known as the "The Indication of Technology Trends", opened in the United States. TCL joined with intelligent terminal product matrix and scientific and technological innovation achievements. It is worth mentioning that TCL 8K QLED TV X915 and TCL NXTVISION™'s innovative visual display technology won the "8K QLED TV Gold Award 2019-2020" and "Innovative Visual Display Technology Award of the Year" respectively issued by IDG, the world's leading technology media, data and marketing services company.…

Madison Logic Can Deliver 507% ROI According to Total Economic Impact Study

Madison Logic, the leading global account-based marketing (ABM) platform, announced the results of an independent commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Madison Logic. The study examines the cost savings and business benefits that organizations may see by implementing the Madison Logic Platform. Through in-depth customer interviews, the Forrester TEI study found a three-year 507% return on investment (ROI), a doubling of sales conversion rate to closed-won, and more benefits over…

Reflect AdLogic Delivers More Than One Billion Ads in 2019 and Powers One of the Largest Digital Signage Networks in the US

Platform Enables PatientPoint and Cedar Fair to Seamlessly Incorporate Measurable Advertising into Specialized Brand Content Reflect, a leader in award-winning digital signage, announced that its AdLogic platform has served more than one billion ads this year. This momentum is the result of multiple enhancements to the platform and the expansion of its digital signage activations. Reflect customers include Cedar Fair Entertainment Company, one of the world’s largest operators of amusement parks, water parks and park…

SnapLogic Launches AWS Quick Start Solution to Accelerate Big Data Initiatives

New out-of-the-box offering from SnapLogic and Agilisium Consulting automates the design, setup, and configuration of hardware and software to build and deploy cloud data lakes quickly SnapLogic, the #1 Intelligent Integration Platform provider, today introduced a new Quick Start solution to help enterprises build and deploy cloud data lakes on Amazon Web Services (AWS) with speed and confidence. Enterprises can now fast-track their cloud data lake projects by deploying SnapLogic components, AWS services such as Amazon…

5 Ways Mobile is Driving the Next Wave of Technological Innovation

For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has created a new standard for communication, whether it’s person-to-person or person-to-application. Mobile has truly ushered in a new era where everyone expects a highly contextualized and personal experience that grants access to instantaneous information. In order to keep up with these consumer expectations, mobile has become the primary incubator for emerging technologies and the de facto, device agnostic…

Ciena Introduces WaveLogic 5 to Fuel the Content Economy

Multiple Designs Include Programmable 800G and Footprint-Optimized Solutions to Tackle Network Scale, Cost and Efficiency Challenges from Edge to Core Ciena is extending its leadership in coherent optics with its latest WaveLogic technology that supports greater scale, programmability and intelligence from network edge to core. As cloud, IoT, video, 5G, Fiber Deep and edge computing continue to create unpredictability for network operators of all types, customer demand is increasing for coherent optical solutions…

Actifio and Primitive Logic Join Forces to Conquer Data Migration Issues with New Webinar

Actifio, the world's leading enterprise Data-as-a-Service (DaaS) software provider, and Primitive Logic, a premier business consulting and technology solutions firm, will present a new joint webinar, "Data Virtualization: Key Foundation of a Cloud-First Strategy," on Wednesday, October 17, at 2:00 p.m. PDT/5:00 p.m. EDT. As enterprises increasingly move their IT infrastructures to the cloud, they are finding themselves tasked with migrating their high-volume, data-heavy transactional workloads from on-premises to the cloud…

Eight Psychological Pricing Techniques to Test on Your E-Commerce Store

Psychological Pricing Is a Strategy Which Is Based on the Idea That Prices of Certain Products Create a Greater Psychological Impact in the Mind of a Consumer. Pricing Strategies Are Important Components of Growing Your E-Commerce Business and Increasing ROI Warren Buffett had quipped, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. ” Pricing strategies are important for any…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (CDP), sticky.io (E-commerce), SugarCRM (CRM), Higher Logic (Customer Experience), and Unilog (B2B Commerce). RudderStack Launches New SaaS Version of its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the…

Meet Everyone Halfway: Findaspot Launches with Pioneering Software Connecting People with Meeting Locations

Patented Technology Now Available for Developers for Third-Party Integration Findaspot emerged from stealth mode to announce its patented geolocation technology that helps everyone – colleagues, family, friends, dating prospects – find meeting spots that are convenient for all parties. Anyone who wants to save time and energy when traveling to meet up with others can download the free Findaspot app on the App Store for iPhone or on Google Play for Android. Users simply enter where each person will be traveling from,…