Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage

Search Engine Optimization Leader Launches Report on Current State of Local Search Moz, Inc., the leader in search engine optimization technology, launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies and tactics in local search. .@Moz Survey Finds 64% of Marketers Agree Google Is Becoming the New Local Business Homepage The report states, while 64 percent of respondents acknowledge local search results on Google act as…

Seismic HomePage Unveiled to Deliver True Personalization to Sellers for Maximum Productivity

Seismic Announces Series of Product Updates Designed to Further Leverage the Platform’s Intelligence and Situational Awareness Capabilities Seismic has announced the launch of Seismic HomePage. Seismic HomePage is a situationally aware homepage that spotlights relevant information for each individual seller and recommends next steps based on what is likely to help them engage their unique set of buyers. The launch is one of multiple product announcements from the global leader in sales and marketing enablement -- all…

transcosmos Releases an FAQ Management Service

Helps businesses make their FAQ pages "easier for consumers to find" transcosmos inc. hereby announces that the company has released an FAQ management service that includes search engine optimization (SEO) solutions. By structuring FAQs and applying effective SEO techniques, the service helps businesses optimize their FAQ management and operations processes. A dedicated transcosmos team provides an end-to-end service from building initial system environment, to creating FAQ content, to deploying the service, to making…

ActiveCampaign Surpasses 130,000 Customers, Onboards Over 40,000 Customers in 2020

Customer Experience Automation leader also reached more than 750 employees worldwide as it accelerated its growth in 2020 ActiveCampaign, the leader in Customer Experience Automation (CXA), reached 130,000 customers and 750 employees globally as it closed out a year of tremendous growth and rapid change. ActiveCampaign's success was fueled by ongoing customer success, several product enhancements, new partnerships and key hires. Marketing Technology News: Synamedia Partners With Akamai to Speed Pirate Take Downs…

Dynamic Yield and Portaltech Reply Announce Partnership

Dynamic Yield and Portaltech Reply Partner to Bring Personalization to SAP Commerce Sites Dynamic Yield, the Experience Optimization Platform, announced the launch of its new SAP Commerce Integration. Led by Portaltech Reply, the leading partner for SAP Customer Experience solutions and personalization, the integration enables quick and easy deployment of Dynamic Yield’s entire personalization suite on any SAP Commerce site. Oftentimes, one of the main challenges holding organizations back from implementing personalization…

Panopto Announces New Collaboration Features for Rapid Knowledge Sharing

Tags, sharing interesting moments in a video, and subscriptions enable users to easily find the content they want inside their institution’s secure video library Panopto, the leading video management system provider for enterprise and higher education, announced new features that make it easy for users to discover and share knowledge through on-demand videos and meeting recordings. Creators now have powerful ways to increase visibility of their videos, and viewers now have easy ways to follow creators and topics of interest…

AVANT Communications Launches UCaaS Total Cost of Ownership (TCO) Assessment Tool

Leading Platform for IT decision making adds calculator to Pathfinder to help Trusted Advisors assist enterprise customers in faster, more informed UCaaS decision making AVANT Communications, a platform for IT decision-making and the nation’s premier distributor for next generation technology, announces the launch of the UCaaS Total Cost of Ownership (TCO) Assessment Tool as part of the company’s Pathfinder platform, the most powerful face-to-face IT decision-making tool for enterprise customers. With the new tool,…

TechBytes with Ram Venkataraman, Chief Product and Technology Officer, Kibo

Please tell us about your role and the team / technology you currently handle at Kibo.  I’ve been with Kibo for more than two years, serving as the chief product and technology officer where I oversee our product and engineer organizations. My role at Kibo is to constantly work to better align our technology stack across all products and increase innovation velocity. In this role as a CPO, I work to ensure Kibo continues to create and deliver innovative, yet effective technology solutions designed to answer merchants’…

Fine-Tuning the Multi-Page Experience For a Better Customer Journey

The customer journey on a site is one of the most intrinsic aspects of understanding why people take action. Marketers are always looking to conceptualize the path to purchase for their audience. Where is the evidence of why interest was lost at a particular stage? If you can locate those points before the site is live, changes can be made to optimize the experience for those who visit. In doing so, it’s important to know that to walk a path takes multiple steps. There are a handful of stages when clicking through, from…

MessageBird Raises $200 Million Series C, at $3 Billion Valuation, as Global Demand for Leading Omnichannel Platform-as-a-Service (OPaaS)…

MessageBird solves customer communication complexity with the world’s first and only Omnichannel Platform as a Service (OPaaS), comprising suite of tools including Inbox, Omnichannel Chat Widget and Flow Builder Latest investment, led by Spark Capital General Partner Will Reed, who will join the board, was raised remotely and makes MessageBird Europe’s newest unicorn with $3B valuation Omnichannel platform approach enables businesses anywhere in the world to communicate and share rich media with any customer instantly…

Helly Hansen Delivers Personalized Experiences to Outdoor Enthusiasts with Kibo

Personalization and Advanced Recommendations Drive 100% Increase in Revenue Per Session Kibo, a leader in unified commerce, announced that customer Helly Hansen increased performance in the U.S. and Europe with personalization from Kibo Personalization, powered by Monetate and Certona. Helly Hansen, the Norwegian producer of outdoor and workwear gear, sells directly to customers in 19 stores around the world; as well as to an international audience online. The marketing team at the company’s Norwegian headquarters and…

How Do Successful Small Businesses Manage Lead Generation?

A surefire sign of any successful business is one that is succeeding at lead generation and perpetually populating its pipeline of clients. The ones who stand apart from their competition are persistent and understand the needs and interests of their customers, offering them valuable products and content that are relevant to them depending on your line of business. Here are the most common ways small businesses leverage lead generation to maintain their growth and success: Find your Target Audience First things first,…

Yext Answers Goes Global with Language Expansion

Originally launched in English, Yext's revolutionary site search product can now be used to deliver official answers in French, German, Italian and Spanish Yext, Inc., the Search Experience Cloud company, announced the expansion of Yext Answers, the company's revolutionary site search product, into four new languages. Businesses and organizations will now be able to deliver official answers on their websites in French, German, Italian, and Spanish. Just as it does in English, Yext Answers applies advanced…

Brightspace Now Integrates With Microsoft Teams

D2L enhancing online learning through collaboration Global learning technology leader D2L announced that its Brightspace learning management system will now have a deeper integration with Microsoft Teams, a leading online collaboration platform. Marketing Technology News: IAB Reveals Podcast Upfront 2020 Presenters Brightspace users with a Microsoft Teams license will now be able to seamlessly transition between both tools with the Microsoft Teams – Course Connector. This integration combines the strength and…

Baidu’s MediaGo Ad Platform Now Offering Native Placements on MSN

Collaboration Enables Advertisers Around the World to Reach New Customers Baidu, Inc. announced that it is providing advertisers direct access to Microsoft’s MSN native desktop inventory via Baidu’s MediaGo ad platform. The agreement enables advertisers around the world to reach consumers in the United States through premium placements on multiple MSN properties. Rather than requiring advertisers to purchase bulk inventory, as is standard practice for many digital ad companies, this collaboration allows advertisers to…

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…

Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World

Now every organization can sell, service, market and collaborate from anywhere TRAILHEADX -- While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work forever. In fact, nearly 70 percent of people believe the pandemic will permanently change the nature of work and more than 50 percent say that flexible work locations are very important to them. An all-digital, work-from-anywhere world is becoming the new normal. That's why Salesforce, the…

BigCommerce Launches Page Builder, Simplifying Creation of Differentiated Online Shopping Experiences

Drag-and-drop visual editor enables code-free page design functionality across ecommerce storefront BigCommerce, a leading open SaaS commerce platform for fast-growing and established brands, announced the release of Page Builder, an intuitive, drag-and-drop visual design tool that empowers merchants to quickly build differentiated shopping experiences across their online storefront. Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and…

BigCommerce Unveils Page Builder, Empowering Brands to Easily Create Next Generation Shopping Experiences

BigCommerce, a leading open SaaS commerce platform for fast-growing and established brands, today announced the release of Page Builder, an intuitive, drag-and-drop visual design tool that empowers merchants to quickly build differentiated shopping experiences across their online storefront. Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets—including individual…

Bloomberg Media Introduces Bloomberg CityLab, a News Brand Dedicated to Covering Global Cities

Completes Integration of CityLab Into Bloomberg Media's Digital Ecosystem Significantly Expands Global Coverage, Original Reporting and Use of Data, Maps and Graphics Bloomberg Media introduced today Bloomberg CityLab, a site committed to telling the stories of the world's cities, communities, and neighborhoods – exploring how they work, the challenges they face, and the solutions they need. Leveraging global newsroom resources from across more than 120 bureaus worldwide, Bloomberg CityLab is significantly expanding its…