Horizon Media Announces Innovative Audio Data Integration With iHeartMedia

Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, announced a data partnership with iHeartMedia, the No. 1 audio platform in America, to integrate their respective data platforms for audio targeting to provide greater visibility into total audience impressions for Horizon clients and to be able offer brands data-based audience planning optimization across iHeartMedia’s broadcast and digital platform, including its more than 270 million monthly consumers…

Horizon Media’s Night Market Creates First Ever E-Commerce Upfronts, the eCommFronts

Night Market Partners With Amazon, Google, Facebook, Instacart, Walmart (WMG) and Promote IQ/Kroger to Develop Upfront Focused Entirely on the Newest Trends and Most Effective eCommerce Strategies Horizon Media and Night Market, Horizon’s recently launched data intelligence company, announced that they have created the industry’s first Upfronts dedicated to eCommerce, an exclusive event for Horizon Media which they have branded: eCommFronts; Click & Connect. Marketing Technology News: Sage X3 V2020 R2 Released in…

Horizon Media Launches New Company, Night Market, a Dedicated Data Intelligence Commerce Business

Horizon Media Hires AI Leader Randy Browning as President to Lead Night Market Horizon Media, a leader in driving business-based outcomes for marketers, announced that it has launched a new data intelligence company, Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. Night Market will be led by a leading AI and data intelligence…

Horizon Media Partners with Location Sciences to Establish Leadership in Global Location Data Verification

Horizon Partners with Location Verification Technology to Improve Audience Development and Business Outcomes Across Programmatic Mobile Campaigns Horizon Media, a leader in data-driven media and marketing insights, announced its latest innovation today saying that it is now independently validating all location data applied across its programmatic practice, including media, audience development and measurement. Horizon is testing verification technology from Location Sciences to take a leading position in the industry in…

Horizon Media Becomes The First Agency To Subscribe To Nielsen Advanced Audience Solution

Advertisers Get New Value Through Innovative Technology that Delivers Advanced Audience Campaign Metrics for Audience-Based Buys Nielsen announced that Horizon Media is subscribing to Nielsen Advanced Audience, an innovative suite of technology solutions that unifies the planning, activation and measurement of audiences beyond age and gender (e.g., new parent or first-time car buyer). A long-time Nielsen client, Horizon Media will now have a seamless process to execute advanced audience-based buys, solving the complexities…

Horizon Media Adopts Nielsen Digital Content Ratings

Agreement Marks Expansion of Agency’s Adoption of Nielsen Total Audience measurement across TV + Digital Content and Advertising Nielsen and Horizon Media announced the deepening of their relationship to include Digital Content Ratings data as part of the agency’s proprietary media planning and activation tool, Cadence. With this agreement, Horizon clients will have access to an independent view of how audiences engage with content across devices and optimize their brand messages to connect with consumers. Horizon’s…

Horizon Media First Agency to Activate Programmatic Radio for Upfronts Via Jelli

Following Industry-Leading Pilot Test, Horizon Expands Use of Jelli's Spotplan  for Upfront Audio Activations Jelli, the leading programmatic platform for buying and selling audio advertising, announced that Horizon Media, a leader in the performance-driven application of data and marketing insights, has partnered with Jelli's demand-side platform SpotPlan as the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. A pioneer in the audio marketplace,…

Horizon Media Taps 4C For Its Advanced TV Platform, Pivot

Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of data science and audience targeting to advance linear television. The agency is pleased to announce an agreement with 4C, a marketing technology company, which will deliver more value to its advanced TV platform, Pivot, while offering clients more precise data-driven audience targeting.…

Yalo Scores Gold At 19th Annual Horizon Interactive Media Awards

The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2020 award winners showcasing this year's "best of the best" in interactive media production. This year, Yalo was recognized for its excellence with 7 awards. The 2020 competition saw over 600 entries from around the world including 34 out of 50 US States and 14 other countries including: Australia, Canada, Germany, Hong Kong, India, Ireland, Qatar, Russia, South Korea, Sri Lanka, Switzerland, Taiwan, Turkey,…

Filippo Berio, Media Horizons, and Aki Technologies Drive 34% Brand Lift with a Moments Campaign During Pandemic

Olive oil brand targeted the right moments for people cooking at home Mobile moment ad platform Aki Technologies announced today new results from a moment-targeted campaign with mobile ads featuring Filippo Berio. The mobile campaign leveraged digital ad formats to increase brand awareness among 25- to 44-year-old women and moms in the Northeast, Southeast and Midwest during the 2020 pandemic. Aki Technologies moment marketing platform delivers personalized advertising to consumers at the times they're most…

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

Selfin. First Horizontal Social Media 2.0

The new rival of Facebook Mafia is launching at the end of September, and the application is called "Selfin." Selfin is going to be next social media icon, and the reason is its horizontal interface, the security and its reliability. Finally, a social media application that will not sell its users' data to the 3rd parties and give productive features to its users which Facebook Mafia couldn't provide. A jackpot for those people who want an escape from the Facebook Mafia (Facebook, Instagram, WhatsApp) and want a better…

The Most Trusted Source Of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities With Groundbreaking Pricing…

Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite, expanding their offering to include industry first pricing solutions. The highly anticipated new product suite will include Digital CPM for streaming video, as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV. The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities with Groundbreaking Pricing Intelligence…

Data Axle Receives 15 Awards from the Internet Advertising Competition (IAC) and Horizon Interactive Awards

Data Axle announced that the company has received 15 awards from the Internet Advertising Competition (IAC) and Horizon Interactive Awards. Recognized for excellence in its work on behalf of eight clients, Data Axle garnered honors including “Distinguished Agency,” “Best in Category,” and numerous vertical-specific awards. “Data Axle’s team of incredibly talented and hard-working agency services and account teams are proud of the work we do to support our clients,” said Tom Zawacki, Chief Digital Officer of Data Axle.…

MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes Media

It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO, Ad Fontes Media dives into top practices and tips in this chat. ________ Tell us a little about yourself Vanessa…we’d love to hear about your typical day at work and of course, more about Ad Fontes Media? I’m the Founder and CEO of Ad Fontes Media, which accidentally grew from a small passion project—an image now known as the Media Bias…

VIZIO Offers Media Buyers Fresh Look At TV Ad Innovations In Its First IAB NewFronts Presentation

The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable VIZIO, the award-winning smart TV, sound bar and home…

67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months due to better ROI and targeting compared to linear TV More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. Marketing…

Events Horizon: What Virtual Events Will Look Like in 2021

It’s fair to say that COVID-19 has fueled a boom for the virtual events space. Unable to connect with customers and prospects in-person, businesses across the U.S. have instead turned to the power of virtual events to spread brand awareness and form meaningful relationships at a time when health concerns have made it almost impossible to do so. It’s been a benchmark year for the industry, and the likelihood is that in 2021, companies in the space will see revenues grow even further. In fact brands like Bizzabo and Hopin,…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Horizon Worldwide Partners with Rise Interactive to Accelerate DTC eCommerce Growth

Rise Interactive, recognized as one of the top performance marketing agencies in the world, is now the Digital AOR for Horizon Worldwide, one of the largest specialty photo, wall art and décor manufacturers in the US. Horizon Worldwide is the parent company of Photography.com and CreativeGallery.com. Marketing Technology News: Mailchimp Announces Customer Journeys Automation Tool Horizon Worldwide concluded their recent search for the best performance marketing partner to support the next leg of growth in their…