WeGetFinancing To Provide 100% Approval For Instant Credit And Deferred Payment Options To IRS Logics Customer Relationship Management (CRM)…

WeGetFinancing, a leading provider of Buy Now Pay Later solutions covering the full credit spectrum, and IRS Logics, a Premier CRM Provider to the Tax Resolution Industry, reached a definite agreement to add WeGetFinancing's instantaneous online purchase finance method to IRS Logics' CRM functionalities. WeGetFinancing gives us another way for our merchants' customers to pay," said Rob Pugh, IRS Logics' Chief Executive Officer. He stated, "Their proven lending platform which works with multiple lenders simultaneously,…

Infutor Delivers Identity Resolution and Data Enrichment Services to White Glove

Consumer Identity Data Boosts Prospect Profiles for Financial Advisor Clients’ Marketing Initiatives Consumer identity management expert Infutor today announced that financial services marketing firm White Glove has selected Infutor’s identity resolution solutions to help enrich its financial advisor clients’ prospect data. With Infutor’s ID Max, White Glove delivers to its clients more complete, privacy-compliant prospect profiles of educational workshop, seminar and webinar attendees. Marketing Technology…

Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “As recent industry news affirms, the impending…

OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of the OpenIDSM, a unique identifier that enables the resolution of both linear viewership and digital audiences into a common identity framework that will unlock cross-platform capabilities for advanced TV advertising. The news follows the recent launch of OpenAP's SSP, which offers advertisers transparency and visibility of available premium video inventory at scale. The OpenIDSM…

Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to overcome critical roadblocks to digital tracking, targeting, and data use in their efforts to deliver more relevant experiences across channels and devices. This…

Leading Consumer Identity Resolution Provider FullContact Partners With New Placekey Universal Location ID To Improve Customer Recognition…

Placekey, the free universal identifier for places, launched with the backing of 500+ organizations. Today, Placekey announced a new partnership with FullContact, the industry leader in consumer Identity Resolution as a service. As part of the newly-launched partnership, FullContact has appended the unique Placekey identifier to their Identity Graph, extending interoperability between different SaaS providers using the Placekey as the universal replacement for an address. Marketing Technology News: Metis Alumni Win Honors…

AcuityAds Shares Its Progress On Identity Resolution

AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced it has integrated several identity solutions as part of its commitment to a scalable, robust solution for digital advertisers and greater consumer control regarding the future of identity resolution. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future AcuityAds is integrating Unified ID…

Bidsopt DSP Integrates with Kochava Collective to Improve Audience Targeting and Identity Resolution for Advertisers

Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands to utilize enhanced affinity audiences, interest targeting and audience demographics data. Hence, Bidsopt’s existing and new advertisers will benefit from the Kochava Collective’s privacy-first mobile data. Bidsopt, a leading programmatic demand-side platform, and the Kochava…

Semcasting and Stirista Partner to Further Advance Identity Resolution Offerings

Allowing advertisers to seamlessly activate audiences through Semcasting AudienceDesigner on Stirista’s DSP AdStir Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced a strategic new AudienceDesigner (ADS) platform partnership with Stirista, a data-driven digital marketing solutions provider known for its identity solutions and authoritative data assets. Semcasting and Stirista have formed a partnership to combine their strengths and to further expand access to…

Amperity Receives 5th Patent for Identity Resolution Technology

Latest Award Further Distinguishes Amperity as the Only CDP With Patented Innovations for Driving Customer Centricity Amperity, the #1 enterprise customer data platform for consumer companies, announced that it has been awarded U.S. Patent 10,922,337 for “Clustering of data records with hierarchical cluster IDs.” This award is the fifth patent granted for Amperity’s core identity resolution and customer 360 technology, and further cements its platform as the only Enterprise CDP with protected innovations that help drive…

Identity Resolution Leader Tapad Achieves Certification Confirming Highest Standards for Information Security and Internal Controls

Compliance with SOC 2 Type 2 and ISO 27001 security requirements asserts dedication to building a privacy-first platform for the digital marketing ecosystem Tapad, the global leader in privacy-safe, cross-device digital identity resolution, announced today its completion of two key information security audits, necessary to attain its first Service Organization Control (SOC) 2 Type 2 certification; and maintain yearly compliance with its ISO 27001 certification achieved in 2016; demonstrating the company's ongoing commitment…

Experian Acquires Tapad, a Leading Digital Identity Resolution Provider

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets. Marketing Technology News: Fuze Named A Visionary In The 2020…

Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra

New Partnership Brings Scalable Identity-Based Matching Capabilities Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra direct match audiences are now available in a self-service environment across Adelphic’s omnichannel DSP. Marketing Technology News: Large Global…

Eyeota Integrates ID5’s Universal ID to Enhance Audience Identity Resolution

In preparation for the cookieless future, Eyeota rolls out data diversity initiative Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution. Eyeota’s Audience Identity Resolution connects multiple IDs associated with a user enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data…

Customer Acquisition Powerhouse Logiq Taps Infutor to Enhance Critical Identity Resolution Insights

Consumer identity management expert Infutor announced that it has been selected by Logiq, a leading AI-powered customer acquisition platform, as Infutor’s ID Max solution will help Logiq boost its inbound web form and call conversion rates, lead quality and lead attribution. ID Max has demonstrated a nearly 10 percent improvement in Logiq’s lead monetization by improving overall data quality. ID Max adds identity verification scoring as well as demographic, auto, property and phone attributes to each inbound lead.…

FullContact and LiveIntent Create an Integrated Solution Providing Online and Offline Identity Resolution at the Person-Level

LiveIntent, the people-based marketing platform powered by the email address, announced a partnership with FullContact, the industry leader in consumer Identity Resolution as a Service. The partnership delivers the ability to map offline and online data to a portable, omnichannel, persistent ID. This mapping works in real-time across devices, channels, and platforms. Before now, this capability only rested in the hands of a select few who have restricted the flow of data to benefit themselves. The LiveIntent and FullContact…

Narrative Expands its Mobile Ad ID and Digital Identity Resolution Offerings through Partnership with Infutor

Robust, Privacy-Compliant Data from Infutor’s Total Mobile Ad ID Solution Will Help Narrative Marketplace Clients Extend their Digital Reach Narrative, the enterprise data streaming company today announced it has partnered with Infutor, the data-driven consumer identity management expert that helps brands and marketers better understand who their customers are. With the addition of Infutor’s Total Mobile Ad IDs solution powered by Infutor’s TrueSourceTM Digital Device Graph to Narrative’s marketplace, clients now have…

Visbit Launches Visbit Lite and DeepSmooth to Unlock 60FPS Experience for High-Resolution VR Videos

The company also renames its existing product Visbit VR Theater to Visbit Pro Visbit, the leading immersive media technology company, beta launches two new products--Visbit Lite and Visbit DeepSmooth--to enable 60FPS experience for high-resolution VR videos. Visbit Lite, including an encoder and a player, is a free toolset designed for local encoding and playback of up to 6K stereo 60FPS VR videos. Visbit DeepSmooth, powered by deep learning technology, can artificially increase a VR video's frame rate to 60FPS or higher.…

Merkle Strengthens Position As Identity Technology Leader with Launch of Merkury Identity Resolution Platform

Acquires 4Cite Marketing to double down on first-party identity technology Merkle, a leading technology-enabled, data-driven performance marketing company, announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and publishers. “Consumer privacy and the death of the third-party cookie are changing the rules for digital and cross-channel marketing,” said John Lee, president of Merkury. “Going forward, both…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…