Topgolf’s 58 U.S. Venues To Join Screenvision Media’s Soaring New ‘Front + Center Everywhere’ Network

Partnership to Target Highly Engaged & Hard-to-Reach Topgolf Patrons Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors, sports venues and a robust OOH network, announced that Topgolf Entertainment Group will join "Front + Center Everywhere," its expansive OOH network of more than 200,000 screens nationwide. "Cinema is and will always serve as the cornerstone of our business, but we are increasingly focused on the very clear and…

Screenvision Media & ReachTV Announce Expansion Of Front + Center Everywhere

Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors, sports venues, and a robust OOH network, announced that ReachTV, the in-airport entertainment platform, will add Screenvision's Front + Center Everywhere to its lineup of original programming distributed at more than 90 U.S. airports. Front + Center Everywhere is now broadcast across 200,000 screens nationwide. "As travel returns to pre-pandemic levels, working with ReachTV enables…

ION Media Expands Long-Term Content Relationship With ViacomCBS Global Distribution Group

Announces Multi-Year Deals for “NCIS: New Orleans” and “Hawaii Five-0” Expands ION’s Position as Leading Aggregator of Highest Quality Dramas for Ad-Supported Over-the-Air Broadcast, Multichannel and OTT Distribution ION Media, the nation’s leading independent broadcast television group, announced an expansion of its long-standing successful content relationship with ViacomCBS Global Distribution Group. The deal covers all seasons of the CBS hit dramas “NCIS: New Orleans” and “Hawaii Five-0” for broadcast. This adds two…

Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere

Dedicated "Front + Center" Channel to Air Across 8,000 Venues Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, "Front + Center," debuting on Atmosphere's platform spanning restaurants and bars nationwide, reaching more than 500,000 daily viewers. Additionally, Screenvision's national, regional and local sales team will be the exclusive seller…

Screenvision Media Partners With Volta To Continue Business Expansion

Extends Screenvision's Audience Reach and Engagement Across 2,200 Digital Boards Screenvision Media announced a partnership with Volta, which provides 1,300 ad-supported electric vehicle charging stations - and growing - across 400 nationwide locations, including retail, grocery, sport venues and movie theater parking lots. The relationship will enable Screenvision to augment its audience engagement by 70MM, complementing the company's existing cinema network with the high-impact reach of "on-the-go" media. "Cinema…

Mediaocean Launches New Tools for Local TV Planning and Optimization

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

Mediafly Launches Jumpstart Presentations

Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced the launch of Jumpstart Presentations, a new offering to help brands accelerate their digital sales transformation and move beyond the traditional pitch presentation. The no-risk, cost-efficient program is Mediafly’s latest, most transformative offering since its recent acquisition of visual communication solution Presentify, positioning the company as the only…

Cision’s New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned…

The Latest Innovation in Cision's Next Generation Communications Cloud One in four communicators say their biggest challenge is effectively measuring the business impact of their PR programs. Not anymore. With the launch of its powerful new Analytics Dashboards and Interactive Reports, Cision is providing communicators with an intuitive, adaptable, and clear way to showcase their data and tie earned media back to business outcomes. Marketing Technology News: Fuze Named A Visionary In The 2020 Gartner Magic Quadrant For…

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Abrams Media and MGID Sign Content Recommendation Partnership

MGID, the global pioneer in native advertising, has announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher's global portfolio on all devices, with the aim to improve the user experience and boost revenues. Marketing Technology News: Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences Under the deal, Abrams Media – a journalism trailblazer bringing politics, law, media, and lifestyle news to millions of users each month – will…

MediaMath Integrates Merkle’s Merkury ID to Scale Cookieless Identity Management, Activation, and Attribution

Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath, acclaimed independent advertising technology company for brands and agencies, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company,  announced the full integration of Merkle's Merkury ID into SOURCE. For the first time, this will enable any advertiser using MediaMath's SOURCE to accurately identify…

Swiss Broadcasting Corporation (SRG SSR) Launches Full Suite of Multilingual Media Content Working with Canada’s You.i TV

Play Suisse digital video streaming app launched November 7; Leverages You.i Engine One app development platform to digitize traditional media business and accelerate direct to consumer strategy You.i TV, the leader in premium software tools for OTT application development, announced their engine is being utilized by the Swiss Broadcasting Corporation (SRG SSR) as the underlying technology behind the recently launched Play Suisse. Marketing Technology News: Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers…

iKO Media Group Expands Kazakh TV Distribution

iKO Media Group, a global end-to-end service provider for broadcasters and content owners, has been collaborating with Kazakh TV, Kazakhstan's first national satellite television channel, for over 3 years. In the most recent upgrade with the channel, iKOMG will be offering Kazakh TV distribution service in HD over the MEASAT-3a satellite. "Kazakh TV is an important strategic customer for iKO and we have pulled all our commercial and technical resources together in order to come up with a tailored and highly effective…

MessageMedia Expands US Footprint With Acquisition of SimpleTexting

Australia’s largest business messaging provider, MessageMedia Group, has welcomed SimpleTexting to its Group. SimpleTexting is a US-based messaging platform with current annualized revenue of over $12 Million and more than 10,000 business customers. The SimpleTexting founders, who launched the business in New York in 2010, will remain with the business along with the organization’s more than 60 employees. The acquisition extends MessageMedia’s existing footprint in the North American market to now service more than 20,000…

Scala Launches Designer Cloud, an Advanced Web-Based Design and Media Presentation Tool for Digital Signage

Designer Cloud's Intuitive UI Empowers Any User to Create Engaging Digital Experiences Scala announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution…

Horizon Media Announces Innovative Audio Data Integration With iHeartMedia

Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, announced a data partnership with iHeartMedia, the No. 1 audio platform in America, to integrate their respective data platforms for audio targeting to provide greater visibility into total audience impressions for Horizon clients and to be able offer brands data-based audience planning optimization across iHeartMedia’s broadcast and digital platform, including its more than 270 million monthly consumers…

New Avid Mobile Apps for MediaCentral Empower Production Teams to Deliver Breaking News From Anywhere

MediaCentral | Collaborate and MediaCentral | Reporter apps and new NRCS integration accelerate end-to-end workflows for news, sports and post production teams Avid announced its comprehensive media workflow platform, MediaCentral, accelerates end-to-end workflows for TV news, sports and post production teams with the introduction of mobile apps and support for third-party newsroom computer systems (NRCS) that drive increased collaboration and openness. Whether working in the studio or in the field, production teams and…

Open Road Integrated Media Promotions Underscore Company’s Marketing-as-a-Service Platform

Open Road Integrated Media (OR/M) announced the restructuring of its marketing and business operations teams. These changes underscore the company's focus on innovation, efficiency, scalability, and tech and data as the driving forces behind its Marketing-as-a-Service (MaaS) initiatives, which have contributed to a 40% year-over-year increase in revenue in 2020. With a proprietary marketing platform the technology, data, and marketing teams are working to lift sales on more than 30,000 titles it currently markets. OR/M is…

EveryoneSocial Raises $7.6 Million to Enable Employees to Leverage Social Media at Work

The Platform Enables Employees to Create, Share, and Engage With Brand Content Externally and Internally EveryoneSocial, the leading SaaS company in the rapidly growing category of employee advocacy, announced the closing of a $7.6 million Series A round of financing. The financing was led by Next Frontier Capital with additional participation from Crane Group and Epic Ventures. "From day one, our primary goal has been to put our customers and their employees at the center of our universe here at EveryoneSocial and…

Loop Media, Inc. Acquires Audio Discovery Platform Spkr; Announces Formation of Loop Media Studios to be Run by Television, Radio, and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium short-form content by consumers and businesses, announced its acquisition of Spkr, the first audio platform centered on short-form content, featured as “one of the apps we love right now” by Apple when it debuted last year. The acquisition further expands Loop Media’s content offering as it continues to become a more diverse media company, expanding into audio as a complement to its extensive…