Jobcase Acquires Upward.net To Further Expand Reach To Connect Workers And Bolster Hiring

Leading social platform dedicated to empowering workers increases scale and technology as it preps for post-pandemic hiring boom Jobcase, the social platform dedicated to empowering and advocating for workers, announced the expansion of its network and its job matching capabilities through the acquisition of leading job matching platform Upward.net.  This is Jobcase's first major acquisition as it expands the reach of the Jobcase Network in order to serve its members and accelerate the pace, scale and efficiency with…

IRI Launches Most Comprehensive Omnichannel Platform With New OmniMarket and OmniConsumer Solutions

Solutions are bolstered by IRI’s recent acquisition of CoinOut, a 1.5-million-member receipt capture panel IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket™ and IRI OmniConsumer™. Marketing Technology News: CloudCommerce’s Artificial Intelligence…

MarTech Interview with Ajay Gupta, CEO of Stirista

Ajay Gupta, CEO at Stirista shares his thoughts on the top marketing technologies that will become a priority for marketers in 2021 while taking us through Stirista’s journey and startup story: _______ Tell us a little about yourself Ajay…we’d love to hear about your role, a typical day at work and what inspired Stirista? I spent the very early days of my career seeing firsthand the importance of relevant ads being put in front relevant target audiences. My wife Candice and I started Stirista to offer more complete…

Maropost To Provide The Ultimate E-Commerce Solution By Acquiring Neto For $58 Million CAD

Toronto-based company with uniquely unified multichannel marketing automation platform acquires the Australian e-commerce platform, Neto, for 58 Million CAD. The acquisition of Neto by Maropost is one of the latest developments to come out in the e-commerce industry, as reported by Betakit in one of their more recent articles. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… Ross Andrew Paquette, the CEO, chairman, and founder of Maropost told…

Clearlake Capital and Siris-Backed Constant Contact Names Software Industry Veterans Frank Vella and Michael Pellegrino as CEO and CFO

Cloud-based digital marketing leader Constant Contact, Inc, backed by Clearlake Capital Group, L.P. (together with its affiliates, "Clearlake") and Siris Capital Group, LLC ("Siris"), today announced that Frank Vella has joined Constant Contact as CEO and Michael Pellegrino has joined as CFO. The appointments come after a $400 million growth equity investment by Clearlake and Siris funding Constant Contact's spin-out from Endurance International Group Holdings, Inc. announced in February. "We are thrilled to welcome…

Stirista Unveils Real Time OMNA Identity Graph Platform

Comprehensive Audience Intelligence Platform Delivers Strongest CTV Backbone in Industry; Allows Marketers to Enrich or Onboard CRM First-Party Data Giving brands and agencies the ability to elevate their data with consumer intelligence, Stirista today launched OMNA, the authoritative Identity Graph. Updated in real-time utilizing billions of transactions, Stirista’s Identity Graph platform enables marketers to have access to hundreds of identifiers across millions of online, offline, social, and household…

How Will Hiring Trends In Marketing, Sales and Tech Be Redefined: Featuring Kevin Harrington, CEO At Joblist

Hiring trends in tech have undergone a shift during the Covid-19 pandemic, moreover, with the changing needs involved while shaping teams across multiple departments, for instance, marketing and sales, in light of the pandemic and in light of increased dependence on hybrid and remote work models, it’s important for business and HR leaders to reconsider their choice of tools, Kevin Harrington, CEO at Joblist shares more: Marketing Technology News: Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve…

Pinterest Launches ‘Creator Code,’ New Comment Moderation Tools And A Creator Fund To Keep Online Content And Experiences…

Pinterest executives shared virtual stage with celebrities and creators talking about the importance of creating a better online experience Pinterest announced today the upcoming launch of Creator Code, its content policy designed to keep Pinterest a positive and inspiring place. The Code includes a mandatory set of guidelines within Pinterest, intended to educate and build a safe online community that centers around inclusive and compassionate content. Creators will be required to review and accept the guidelines before…

IRIS.TV Announces $18 Million Series B Funding Round Led By Intel Capital

IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset Venture Investment. The round also included prominent leaders in the space including Mike Baker, founder, CEO of dataxu (acquired by Roku in 2019), Mike Shehan, founder, CEO of video advertising platform SpotX (merging with Magnite in 2021), and Ari…

How Artificial Intelligence Supports Inclusive Hiring Across Marketing, Sales and Tech

Are the days of the traditional job search – resumes, phone calls, in-person interviews, and handwritten “thank you” notes – over? Like many business practices over the past year, the job search and hiring process have been disrupted. While some aspects, especially for the candidate, may never change, much of how we match the right candidate to the right role is progressing – and that is a good thing. In a recent academic study, 36% of Asian and African American students between the ages of 18 and 25 said that they have…

Account Control Technology Holdings Digitizes Hiring and Onboarding Processes With PandaDoc Forms

PandaDoc, the leading all-in-one document automation software solution, is pleased to announce an enterprise partnership with business management and financial services company, Account Control Technology Holdings (ACT Holdings). PandaDoc has helped ACT Holdings achieve instrumental success with streamlining lengthy hiring and onboarding processes using PandaDoc Forms, the company’s latest product enhancement that eliminates the need for paper forms by providing a secure solution for capturing personal data with legally…

IRI Announces Google Executive and CPG Advertising Leader Kirk Perry as Next President and CEO

Andrew Appel to transition to role as Board Director and Advisor IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, today announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as President and CEO and a member of its Board of Directors, effective May 17, 2021. Mr. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade.…

Idahoan Partners With IRI to Drive Continued Growth and Expand Consumer Base

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Idahoan Foods continue to deepen their strategic relationship with a focus on driving actionable insights based on an understanding of the competitive landscape and Idahoan consumers. With access to IRI’s tested and proven industry-leading suite of solutions through the IRI Unify visualization platform, Idahoan is able to identify and capitalize on emerging market trends and ultimately win in the marketplace. “IRI…

Crownpeak Acquires Digital Experience Platform Provider e-Spirit

Deal Extends Crownpeak's Global Reach - While Empowering Companies Everywhere with a Comprehensive Solution for Delivering High-Quality, Revenue-Boosting Digital Experiences Crownpeak, the leading digital experience platform, today announced that it has entered into a definitive agreement with German IT service provider adesso SE to acquire adesso subsidiary e-Spirit. Headquartered in Germany, e-Spirit enables businesses to rapidly deliver personalized, content-rich experiences across online channels. Marketing…

IRI Acquires Retail Consumer Insights Provider Intelligent Shopper Solutions (ISS) from Kognitiv Corporation

Acquisition Expands IRI’s Loyalty Solutions Capabilities for Enhanced Retailer/Supplier Collaboration IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS), a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation. As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B…

Spirion Joins Microsoft Intelligent Security Association

Spirion, a pioneer in data protection and compliance, today announced its membership in the Microsoft Intelligent Security Association (MISA). MISA is an ecosystem of independent software vendors and managed security service providers that have integrated their solutions with Microsoft to better defend against a world of increasing threats. The integration of its platform with Microsoft Information Protection (MIP) provides enterprises end-to-end, multi-platform data security and privacy protection. Spirion's…

Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment

Silverbullet’s 4D joins the IRIS.TV’s data marketplace to help marketers execute cookieless, interest-based video-level targeting on brand-suitable inventory at scale For the first time, marketers can have 100% confidence in where their video ads are being safely placed thanks to 4D’s integration with IRIS.TV. Marketing Technology News: Intel to Collaborate with Microsoft on DARPA Program Marketers now can leverage 4D’s advanced computer vision context segments to execute cookieless, interest-based targeting, on…

Stirista Announces Acquisition of VDC (Venture Development Center)

Adding Unique and Authoritative Data Offerings Will Expand Stirista’s Identity Assets and Power Its New Data Marketplace Exchange Stirista, a data-driven digital marketing solutions provider known for its identity resolution and authoritative data assets, announced today the acquisition of Venture Development Center (VDC), a data marketplace with unique data assets and clients such as Accenture, Asurion, TransUnion, Warner Media and more. Marketing Technology News: World CX Summit – Asia To Discuss Latest…

Semcasting and Stirista Partner to Further Advance Identity Resolution Offerings

Allowing advertisers to seamlessly activate audiences through Semcasting AudienceDesigner on Stirista’s DSP AdStir Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced a strategic new AudienceDesigner (ADS) platform partnership with Stirista, a data-driven digital marketing solutions provider known for its identity solutions and authoritative data assets. Semcasting and Stirista have formed a partnership to combine their strengths and to further expand access to…

GNC Selects the FirstSpirit Digital Experience Platform to Power Content-Driven E-Commerce Experiences

e-Spirit has announced that GNC Holdings, Inc., a leading global specialty retailer of health and wellness products, has selected FirstSpirit to drive engaging customer experiences for its e-commerce business. Using FirstSpirit makes it fast and easy for marketers to personalize and publish content, including images and shoppable videos, to all customer touchpoints based on individual interests and preferences. Unlike other CMS offerings, FirstSpirit’s fast time to market, AI-driven personalization capabilities, limited need…