InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns for the Second Half of 2020

InMarket utilized its consumer intelligence and real-time activation capabilities to help leading brands drive engagement in the new normal InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top-performing Breakthrough Moments winners for the second half of 2020. While the first half of 2020 required marketers to adapt and evolve to the changing demands of consumer behavior during the early months of the pandemic, the latter months were defined by anticipating…

InMarket Acquires Key Ring

InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast. Key Ring launched during the first wave of digitization in offline commerce over a decade ago. Since then, more than 14 million people have downloaded Key Ring, storing over 60 million loyalty cards across tens of thousands of retailers. As part of InMarket, Key Ring will bolster an industry-leading suite of owned-and-operated apps,  including List Ease and CheckPoints, that span…

InMarket Acquires Assets from NinthDecimal, Creating the Definitive Leader in Real-Time, Data-Driven Marketing

The transaction propels InMarket, a bootstrapped company, to $100+ million in revenue InMarket, the leader in 360° consumer intelligence and real-time activation, has acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. The deal cements InMarket as the leading real-time, data-driven marketing company, with $100 million in revenue and over 200 employees, offering a suite of solutions including a media SaaS platform, insights as a service (IaaS) and data as a service (DaaS). The…

Location Sciences Recognizes InMarket’s Stellar Location Precision and Accuracy in Initial Audiences Audits

InMarket received the highest rating across an initial set of audiences over a variety of categories, and partners with Location Sciences for ongoing audience certification InMarket, the leader in 360-degree consumer intelligence and real-time activation, announced it will be offering its partners and customers access to targeted audiences complete with third party location verification and transparency. This comes on the heels of recent data audits completed by Location Sciences in which several InMarket audiences across…

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns in the First Half of 2020

Mired in uncertainty due to COVID-19, these brands adapted their strategies to meet changing consumer needs and surging demand, resulting in massive success on the InMarket platform InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top performing Breakthrough Moments winners from the first half of 2020. Despite the uncertainty of H1 2020, the impact of the events surrounding the COVID-19 pandemic helped propel many of the company's top performing partner brands…

InMarket Selects OmniSci To Provide Accelerated Geospatial Analytics

OmniSci Platform Allows Leading Multinationals in Retail, CPG, Automotive, and Financial Services to Visualize and Explore Massive Amounts of Location-Based Data in Milliseconds InMarket, the leader in 360-degree consumer intelligence and real-time activation, has chosen OmniSci as a key visualization partner. With OmniSci’s accelerated analytics at its core, InMarket clients can explore and map terabytes of data at the speed of curiosity, to better understand local consumers and build precise audiences that drive foot…

InMarket appoints Todd Morris, Former Catalina President, to Board of Directors

The former Catalina Executive to provide world-class advisory leadership as InMarket continues aggressive growth trajectory InMarket, the leader in 360 degree consumer intelligence and real-time activation, announced that Todd Morris, former Global President of Catalina Marketing, will join its board of directors. With over 27 years of experience in marketing and advertising, Morris' expertise will guide InMarket as it doubles down on growth in its second decade. Morris currently serves as CEO of Label Insight, the…

Bill Sussman, Veteran Digital Marketing Leader, Joins inMarket as President

Sussman Brings Deep Experience in Brand Development, Sales, Business Strategy and Team Building to the Rapidly-Growing, Location-Based Advertising Leader inMarket, the leader in real-time and predictive advertising solutions, has hired veteran business leader Bill Sussman as President, effective immediately. In the new position based out of inMarket's Bentonville, AR office, Sussman will oversee sales, marketing and overall market-facing strategy for the rapidly growing company. Across a 20+ year career leading…

MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket

"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about your role and journey into Advertising Technology. What inspired you to be a part of inMarket? I started my career in the agency space in the late 90s. At that time, Digital Advertising was something that everyone knew would become a reality, but no one had a clue what form it would mature into. As such, it didn’t even demand a line item from brands, let alone a scalable budget. The true innovation back then was…

Telenav Accelerates Its Connected-Car Media Strategy Through Strategic Transaction With Location-Based Marketing Leader InMarket

Telenav’s Thinknear Location-Based Ad Business to Become a Part of inMarket Telenav, Inc., a leading provider of connected-car and location-based services, announced plans to accelerate its strategy to enable connected vehicles with location-based media and commerce through the transfer of assets associated with its Thinknear location-based digital advertising operations to inMarket Media, LLC, a leader in digital advertising for the physical world, in exchange for a minority equity interest in inMarket. The transaction…

inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions

Deal Will Cement inmarket as a Leading Location Marketing Technology Platform, Further Enriching Real-Time Predictive Advertising and Insights Capabilities inMarket, the leader in digital advertising for the physical world, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav, Inc.. The acquisition will have Thinknear's team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket's 10…

inMarket Names Mobile Veteran Cameron V. Peebles as First CMO; To Debut with a Webinar on Location-Based Marketing

inMarket, the leading beacon proximity platform based, has its first CMO to lead global integrated mobile marketing strategies in 2017. The mobile-at-retail marketing platform acquired award-winning mobile and creative digital marketing veteran Cameron V. Peebles. inMarket’s first CMO will lead a team in integrated marketing, strategy, pipeline optimization, creative design, public relations and strategic positioning. “The strategies and technologies that brands use to engage with consumers in mobile have been…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Highspot (Sales Enablement), InMarket (Native & Programmatic Advertising), Octopai (Data Management Platforms) Storyvine (Video), to Pega (Customer Experience Management). Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream Highspot, the industry’s only unified, natively-built sales enablement platform, announced it has closed $200 million in Series…

Spending on Gift Cards is Surging Ahead of an Unprecedented Holiday Season

InMarket, the leader in 360-degree consumer intelligence and real-time activation, released new research on gift card purchasing ahead of the holiday season. The report, COVID-19: Gift Cards During the Holidays 2020, indicates that shoppers are spending more on gift cards, more frequently, based on a combination of pandemic-related pressures and shifting consumer preference. Marketing Technology News: Criteo Integrates with Oracle Data Cloud Findings from the report are based on first- and third-party transactional…

Roku OS 9.4 Provides New Ways to Access Content, More Voice Options & Customizations

Roku, Inc. announced Roku OS 9.4 will start rolling out to Roku devices in the coming weeks. Roku OS 9.4 offers customers new ways to access content quickly and a range of performance enhancements. The Roku Channel is adding more ways to access all-in-one entertainment via a new dedicated mobile app for iOS and Android smartphones available in the coming weeks. Additionally, Roku announced a new streaming player line up in another announcement. "The Roku OS allows consumers to easily get to the content they want…

Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech

Centro, a global provider of advertising technology, announced that it has been positioned as a ‘Challenger’ in the Gartner 2020 Magic Quadrant for Ad Tech. According to Gartner in its report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers.” The report further states…

FirstComm Launches Microsoft Teams Integration: Targeting Enhanced Business Phone Capabilities

FirstComm, a leading technology solutions provider of powerful cloud-based communications, networking, and security resources, announced their Microsoft Teams integration - UC Teams, has officially launched in addition to their already powerful UC packages, elevating the functionality and collaboration between hosted business communications and MS Teams. Customers will now be able to experience the full scope of FirstComm UCaaS telephony features directly through their Teams client, with minimal cost and quick…

Amazon Advertising Bid Management Strategy

Gen3 Marketing’s management team is excited to introduce an expansion to its PPC management service, now featuring Amazon Advertising campaign management. The company’s recent acquisition of ThePerformanceCompany.com included the addition of Amazon Advertising professionals with the experience to help develop a best-in-class proprietary bid management tool, allowing the agency to expand its service offering to Amazon Advertising campaigns. Marketing Technology News: InMarket Acquires Assets from NinthDecimal, Creating the…

Sales Assembly Partners With Gong and The Revenue Collective to Launch Sales Certification Programs for Diverse Tech Employees

Sales Assembly, the nation’s first and only collaborative-based learning platform and community for B2B technology companies, is proud to announce a partnership with Gong and The Revenue Collective to launch a program providing Black, Indigenous and People of Color (BIPOC) employees from B2B tech companies across the country complimentary access to Sales Assembly’s 8 different Certification Programs. Marketing Technology News: InMarket Acquires Assets from NinthDecimal, Creating the Definitive Leader in Real-Time,…

Quotient Unveils New In-Store Digital Out-Of-Home Inventory Powered by Deterministic Shopper Purchase Data

Quotient, the leading digital promotions, media, and analytics company for CPG and retail marketing, announced the availability of an in-store network of Digital Out-Of-Home (DOOH) inventory, allowing brands to execute targeted brick and mortar campaigns in convenience, grocery, and drugstore locations using proprietary shopper intent data and exclusive shopper purchase data. With the addition of high-impact in-store DOOH inventory to their marketing mix, brands can reach millions of consumers, engaging them during the…