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Infosum Raises $15.1 Million in Series a Funding

InfoSum, the world’s leading provider of decentralized marketing infrastructure, announces the completion of its Series A funding round, raising $15.1 million. InfoSum has built the world’s first decentralized marketing infrastructure that enables companies of every size and industry to collaborate across first and second-party data sets, to create a superior experience for consumers. Powered by this privacy-first solution, leading broadcasters, brands, and enterprise companies are working seamlessly on first-party…

Infosum Announces Partnership With Global Identity and Data Platform, Zeotap

Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world InfoSum, the first-party data platform announced a partnership with global deterministic identity and data platform zeotap. The collaboration will enable brands to make the most out of their first-party data for more effective marketing – thanks to the combination of InfoSum’s privacy-safe platform and zeotap’s deterministic identity and customer…

InfoSum launches Pioneering First-Party Data platform, Discovery

Telegraph Media Group, Infectious Media and Immediate Media Sign up to Technology That Solves the ‘Cookie Problem’, Making Audiences ‘Discoverable’ Without Sharing Customer Data InfoSum announced the launch of its Discovery platform, which enables media owners to make their audiences available for powerful privacy-safe insights, planning and activation in a cookieless world. Tougher data laws and increased restrictions from web browsers herald the imminent demise of the third-party cookie as a way of tracking consumer…

CCPA Insights Series Part 2: A New Era in Internet Data Monitoring Begins in the US

Matt Dumiak, Director of Privacy Services, Customer Engagement Compliance at CompliancePoint, a subsidiary of PossibleNOW. To give consumers the most control, organizations should consider offering a granular opt-down and opt-out option. This can be accomplished through the preference center. Once a consumer does choose to opt-out or opt-down, the organization must honor the request for a minimum of 12 months before seeking additional permissions from the consumer to sell their personal data. The opt-down approach is…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

We’re Magnetic Grows Executive Leadership Team

Leading experiential firm We’re Magnetic announced today three significant hires across its business and creative departments: Managing Director Tim Hutchins, Group Creative Director Emil Filip Czarnowski, and Group Business Director Courtney Balzer. The new hires come as the firm continues to grow its existing client partnerships with American Express, Netflix, Pinterest, and Shopify, among others, as well as add new ones. “It’s an exciting time for We’re Magnetic, as we continue to add new projects and significantly…