Infobip Study: Most Americans Plan Same or More Holiday Shopping This Year
Infobip, a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, has released a new report on consumer sentiment around shopping this holiday season. The report, Post-COVID: Digital Practices for an Enhanced Consumer Experience, shows that the vast majority (69%) of Americans plan to do the same or more holiday shopping as last year – but their expectations on customer service are growing, too. With 59% planning to move more…