Inscape And Kinetiq Partner To Link TV Brand Exposures To Household-Level Data From Millions Of Connected TVs

Inscape, the smart TV data company and a subsidiary of VIZIO, and Kinetiq, a leading TV intelligence platform, announced a new partnership that combines Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from more than 1,400 cable and broadcast networks and stations in all 210 U.S. DMAs. This powerful combination allows marketers to better measure the effectiveness of their TV investment across ads, sponsorships, and earned media. Kinetiq also provides…

Engine Media Exchange Onboards Inscape Data For CTV “Incremental Reach Measurement” Product For Brands

ENGINE Media Exchange (EMX), ENGINE's fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today's digital marketplace, announced the launch of its Connected TV (CTV) "Incremental Reach Measurement" product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign delivery data in a proprietary data warehousing, reporting, and analytics solution. The CTV "Incremental Reach…

Inscape Rolls Out New Audience Panel, Eclipses 15 Million Opt-in TVs

America’s Largest Smart TV Data Provider Taps Dativa to Build Most Accurate Viewing Measurement for U.S. TV Market, Setting New Measurement Standard Inscape, the smart TV data company and subsidiary of VIZIO, announced expansion of its suite of data offerings through the creation of a Nationally Representative Panel (NRP). The leading provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million smart TVs in the U.S., continues to enable new use cases for media…

MarTech Video Interview with Zeev Neumeier – Inscape

https://www.youtube.com/watch?v=JRvlp0tSCZ8 Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers. Inscape leads the way with greater advancements in Addressable TV and Automatic Content recognition technologies. Even during the cord-cutting era, we're witnessing a rise in TV data analytics that help to boost inventory value with an engaging content…

USIM Partners with Inscape to Enable TV Attribution for Retail

Combines the power of location with the scale of TV to deliver targeted media to the right audience at the right time USIM (U.S. International Media), the fast-growing independent media agency, has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs. USIM was recently recognized as the Independent Media Agency of the Year for 2019 by MediaPost based on the agency’s innovative approach to unlock location mapping and TV data and apply it in ways…

MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape

Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO. MiQ expanded its integration of Inscape's Automatic Content Recognition (ACR), a content identification technology that matches opt-in viewing data from more than 12 million Smart TVs  against a…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers Advertising technology leader, The Trade Desk has partnered with Inscape, the largest single source provider of Smart TV viewing data in the U.S., to integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The addition of Inscape’s smart TV viewing data provides marketers with valuable new insights to help maximize campaign reach…

Narrative Adds Smart TV Data Through Partnership with Inscape

Simplifying How Data Is Bought and Distributed for Marketers and Data Scientists Narrative, a data commercialization platform and marketplace making the data economy more transparent and efficient, today announced a strategic relationship with Inscape, the leading provider of smart TV viewing data. By integrating Inscape's ACR-generated, glass level insights from more than 11 million smart TVs into Narrative's raw data marketplace, companies gain access to a suite of tools that make it easy to standardize, price, manage…

MadHive, Inscape Partner To Enable Cross-Platform Linear, OTT Planning, Activation and Attribution For Local TV Broadcasters and…

Ad Platform Known for Powering OTT Advertising for Station Groups Integrates Data from 11 Million Smart TVs to Deliver the First Local TV Market Solution at National Scale MadHive, the advanced TV advertising solutions company best known for delivering evidence-based accountability with cryptography, today announced a strategic relationship with Inscape, the leading provider of smart TV viewing data. Integrating Inscape’s glass level TV viewing data from more than 11 million smart TVs into MadHive’s proprietary AI…

4INFO Adds Smart TV Data Through Partnership with Inscape

Enabling Media Companies, Brands, and Marketers to Plan, Target and Measure Cross-Device and Cross-Platform Campaigns 4INFO, an identity and media solutions company, announced a strategic relationship with Inscape, the leading provider of smart TV viewing data.  By integrating Inscape’s ACR-generated, glass level insights from more than 11 million smart TVs, with 4INFO’s advanced TV platform — marketers are better able to match online and offline data to smart TV viewing data with accuracy, reach and scale. Combining…

605 Expands National TV Dataset to More Than 20 Million Households with Inscape Dataset

Footprint Now Covers All 210 Dmas Nationwide 605, an independent data analytics company that measures the impact of TV advertising and programming on consumer behavior, announced its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 designated market areas (DMAs). The announcement strengthens 605’s vast, census-based national dataset by adding data from Inscape, a wholly-owned subsidiary of VIZIO and leading provider of…

a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs

a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership with Inscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data. This partnership is aimed at augmenting set-box data with data from nearly nine million connected VIZIO TVs. Inscape’s TV audience viewing data is leveraged by OEMs, brands,…

comScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape

New Data Will Enhance Custom Marketing Analytics Solutions That Provide Brands and Agencies with Insights into Cross-Platform Lift and Ad Effectiveness comScore, a leading partner for planning, transacting, and evaluating media across platforms, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the US. The addition of Inscape's opt-in smart TV viewing data adds new insights to comScore's measurement footprint for its custom marketing…

LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform

The Partnership Would Improve  Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based on Smart TV Data Inscape, the leading provider of smart TV viewing data and LiveRamp®, an Acxiom® company, have announced a partnership to bring Smart TV data for omnichannel identity resolution. This would help to connect LiveRamp’s IdentityLinkTM ID with Inscape’s ACR-generated, glass level insights from nearly nine million smart TVs. Further, this will allow…

TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape

Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data is currently at the height of digital advertising analytics. Inscape accesses millions of TVs across a wide range of content sources and delivers the data the same day. This helps adtech buyers and publishers to gain a more granular and comprehensive understanding of audience viewing and engagement across both content and advertising. To better understand how content recognition…

Marketing Evolution Adds Smart TV Data Through Partnership with Inscape

The Addition of TV Data Expands Customers' Ability to Measure and Optimize Campaign Right-Time Marketing Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the U.S. This partnership adds a powerful layer of insights for marketers, combining Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…

Lotame & Inscape Join Forces to Elevate Ad-Buying, Targeting & Measurement

Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to Advertisers and Networks Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, has announced it has extended its strategic partnership with Inscape, the Automated Content Recognition (ACR) data company that delivers highly accurate, up-to-date viewing data from millions of smart TVs, through 2021.…

Retailers Are Using Partnership to Drive Resiliency and Growth

As the long-term commerce impacts of COVID-19 continue to unfold, retail companies are re-evaluating their existing channels, strategies, and martech stacks – looking for ways to stay resilient through the pandemic and beyond. Shopping habits have shifted, consumer attitudes have changed, and the economic aftershocks of the crisis are hard to predict. But one interesting strategy undertaken by COVID-smacked businesses is worth close examination as a path to resiliency in the current and future crises. Even as spending on…