InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand…

The company is providing complimentary use of InsightBase, providing users with access to verified intent data that helps generate powerful market intelligence and customer insights True Influence, the technology leader of intent-based marketing and demand generation solutions, announced complimentary access to its award-winning InsightBase advanced marketing intelligence solution, providing users with the ability to identify meaningful intent signals that represent real opportunities to engage and connect with a target…

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that its InsightBase 4.0 platform has been selected as the winner of the "Best Influencer Marketing Management Platform" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

InsightBase 4.0 Allows Users to Quickly Define, Identify and Discover Buying Group Intent Across an Account List, Target Audience or Active Demand Segment to Reach Target Prospects More Effectively and Accelerate the Purchase Process True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin. InsightBase 4.0 is an advanced marketing intelligence platform that allows marketers to define buying groups or demand units…

OpportunityBASE Provides Enhanced Functionality for the Company’s ContentLEADS, TeleLEADS, and BehaviorLEADS, Helping Businesses Accelerate Their Sales Revenue True Influence, the technology leader of intent-based marketing and lead generation solutions, announced OpportunityBASE, a new component of the company’s InsightBASE API layered platform that produces valuable content syndication leads from 490 million B2B decision-makers around the world. When used in conjunction with the company’s ContentLEADS, TeleLEADS, and …

InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access to the Full Functionality of the Company's InsightBase True Influence®, the technology leader of intent-based marketing and demand generation solutions, announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience. "Quality intent data…

"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us about your role and journey into Technology. What inspired you to be part of True Influence? RK Maniyani and I Co-Founded True Influence in 2008. RK’s background is Software Development so he serves as the Chief Technology Officer and heads up our Bangalore, India office. I drive the vision for the company, combining innovative technology with Marketing and Sales expertise to…

Insightbase 3.0 Allows B2B Marketing and Sales Professionals to Reach the Specific Decision-Makers Showing Intent; Provides Full Contact Record as Needed True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase Version 3.0, a flexible subscription model with advanced proprietary intent signal monitoring, at the MarTech West Conference in San Jose, April 3-5, 2019. Version 3.0 of InsightBase allows users to connect with the exact prospects who are actively…

True Influence, the technology leader of intent-based marketing and demand generation solutions, announced AppointmentBase, a powerful solution for identifying, prospecting and booking appointments with prospects who are actively interested in a specific solution or service. Identifying opportunities and scheduling sales calls with prospects who are close to a spending decision is critical to building and maintaining a healthy sales pipeline. AppointmentBase combines True Influence’s decades of experience as a leader in…

InsightBASE Platform Creates Highly Targeted Leads with Intelligent Company Data True Influence, the leading provider of lead solutions, announced the newest release of its InsightBASE lead acceleration platform. This enhanced platform is driven by a partnership with Dun & Bradstreet which enables True Influence to access information from the world's largest commercial database. By analyzing 16K+ attributes of entities of all sizes around the world, combined with web activity, intent data, and more, the True Influence…

Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data for marketing and sales teams. The new solution branded as “Audience Insights” combines the expertise of both companies to provide B2B marketers and sales teams with seamless access to the largest pipes of B2B intent data. Jim Eustace, CEO of Get Smart Content, says-- "Intent data is…