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Integral Ad Science Names Eu-Gene Sung as Chief Financial Officer

Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organization in setting financial strategies to drive business outcomes and growth. Her first day will be May 6, 2020. "We have ambitious goals at IAS and Eu-Gene's experience working closely with CEOs to grow businesses, both in terms of revenue and profitability, makes her the ideal…

Integral Ad Science Provides Cutting Edge Ad Verification with Automatic Machine Learning Capabilities from H2O.ai

H2O Driverless AI Provides Artificial Intelligence and Machine Learning to Help Protect Brands and Maximize Impact H2O.ai, the open source leader in artificial intelligence (AI) and machine learning (ML), announced that it is working with the global leader in digital ad verification, Integral Ad Science (IAS), to bring its industry-leading automatic machine learning platform, H2O Driverless AI to ad verification. The IAS data science team can deliver trusted data measurement and insights to the global digital advertising…

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against…

Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web. “We are excited to…

Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement

Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology announced its partnership with Integral Ad Science (IAS), a global software company that empowers the advertising industry with ad effectiveness solutions. Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of…

Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)

Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech platform, Integral Ad Science (“IAS”), has announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners (“Vista”). Vista is a leading private equity firm focused on investments in software, data, and technology-enabled businesses. Recommended Read: InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science's Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory Quality, and Increase Revenue The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere. By partnering with IAS, the LMC will enable its members – which include more than 75 local media companies representing more than 1,700 newspaper,…

S4m Partners with Integral Ad Science to Bolster Mobile Campaign Viewability Measurement

S4M Clients Worldwide Can Now Benefit From IAS’s Industry Leading Viewability Measurement On The FUSIO Campaign Dashboard S4M (Success for Mobile), a leading mobile programmatic technology, announced a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS. S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the…

4C Recognized as a Gartner Peer Insights Customers’ Choice for Ad Tech

Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback 4C, a global data science and marketing technology company, today announced that it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…

Outbrain Appoints Nathan Jackson as the New Head of Sales for APAC Operations

Outbrain, the world’s leading discovery and native advertising feed for the open web, announced that Nathan Jackson has been appointed as the organization’s new Head of Sales for the APAC region. This latest addition to the region's leadership marks a further step towards Outbrain's strategy of strengthening the group's presence in the region. “Advertisers, publishers and technology platforms must work together to create a high quality and innovative online experience. I am confident that the combined experience and talent…

AdColony Releases SDK 4, Unifying Display, Programmatic and Award-Winning Video Offerings into a Single SDK

Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single SDK and adds the IAB Open Measurement Standard to…

Australia Tops World Rankings for Digital Ad Engagement

Integral Ad Science (IAS), the global market leader in digital ad verification, releases a first-of-its-kind Media Quality Report for H1 2019, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Australian ads achieve greatest time-in-view The latest IAS report reveals that compared to major global markets, the average time-in-view for mobile web display ads was highest in Australia at 18.47 seconds, with the United States (U.S.) claiming second place at…

Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats

Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User Experiences – Now Available in Buyers’ Demand Side Platforms of Choice Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, has launched its Synchromatic Marketplace, allowing programmatic access to all of Undertone’s engaging, high-impact digital advertising formats. @AccessUndertone brings the…

Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad…

CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace  Digital advertising is in full on growth mode across two trend-driven tracks. First, the continued growth of digital advertising which is estimated to top $348 billion dollars by the end of 2022. (That figure will nearly double what is spent on TV advertising.) Unfortunately, accompanying this proven market momentum is a corresponding increase in the largest invisible crime in the world, costing…

Kyndi Secures $20 Million in Funding Led by Intel Capital to Advance Industry’s First Explainable AI Platform

Kyndi's fully auditable AI solutions create actionable intelligence, enabling government, life sciences and financial institutions to succeed by making faster, better decisions Kyndi, the artificial intelligence company building the first Explainable AI platform, announced that it raised $20 million in Series B funding led by Intel Capital, with participation from UL Ventures, PivotNorth Capital, and existing investors. The new funding will be used to expand the company's engineering and sales teams to meet growing customer…

Advertising Giant Dentsu Signs Partnership with Israeli Tech Firm Imprint

Japanese Advertising Corporation Dentsu INC. Has Signed a New Investment and Multilateral Business Cooperation Agreement With Imprint Social, a Tel Aviv-Based Media Technology Company Specializing in Digital Marketing Engines Dentsu is the largest advertising and communications corporation in Japan with over 60,000 employees. Listed on the Tokyo Stock Exchange, it is valued at over $13 billion. It has been combing the Israeli marketplace in recent years to find exciting tech companies in which to invest. The…

Hitachi High-Tech Group to Lead Japanese Distribution of SparkCognition’s Automated Machine Learning Modeling Product, Darwin

Hitachi High-Technologies Corporation announced that Hitachi High Technologies America, Inc. (CEO: Craig Kerkove), a subsidiary of Hitachi High-Tech, will team with SparkCognition, Inc. (CEO: Amir Husain, "SparkCognition") to deploy SparkCognition's proprietary automated machine learning modeling platform, Darwin, at Hitachi High-Tech Group's customers in Japan and other areas in Asia. The increase in development of artificial intelligence (AI) technologies in recent years has enabled organizations to gain new business…

Adform Makes Bid for Industry Consolidation With Launch of Trusted Partner Program

Global Independent Advertising Technology Platform Announces an “off the Shelf” Solution for New and Existing Clients Adform, one of the world’s leading independent advertising technology platforms, has launched its Trusted Partners Program, allowing global advertisers to consolidate and optimize their outsourced services and integration processes. The Program provides access to a curated directory of trusted partners that offer the highest quality services, solutions and products to meet each brand’s needs.  The…