Tags:

Western Business Owners Should Consider Asian Expansion as APAC Digital Marketing Spending to Grow in 2021

Western business owners have long struggled to tap into the Asian-Pacific marketplace. The APAC region offers a variety of challenges to business owners from the west due to language, cultural, and other unseen barriers. In spite of these challenges, many businesses have attempted unsuccessfully to reach audiences in the APAC region. What these companies lacked was insight, advice, and tools to develop their brands within APAC countries. InterAd, Inc. works with western companies enabling them to achieve their sales goals…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ReverseAds, Amazon, MOLOCO, Adlucent, and InterAd. ReverseAds Announces The Launch Of The World’s First True Alternative To Search Advertising ReverseAds announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search. ReverseAds…

Why Western Companies Can Look to Asia To Be Part of The World’s Next Big Advertising Boom

Mobile advertising in Asia growing at fastest rate in the world, and set to continue Digital marketers from South Korea's InterAd provide expert comment Seoul-based digital marketing experts InterAd have provided insight into the future of mobile advertising in Asia - and how Western companies can be part of the next big advertising boom. The SEO and SEM specialists have revealed that mobile advertising is growing at a greater rate in Asia than anywhere else in the world, and is set to continue to explode over the…

Tappx appoints David Lahoz Martin as Lead Product Strategist

Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms -- has appointed Spanish advertising industry veteran David Lahoz Martin as its lead Product Strategist. David’s primary mission is to help reinforce Tappx’ position as one of the leading companies in the digital advertising world. David is heading up the optimisation of Tappx’ product portfolio for direct advertisers and global media agencies, by creating tailored products and solutions for global media agencies,…