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Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release

Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic's market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster…

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

Interactive Content Pioneer Apester Unveils Social Story Format For Brands and Publishers to Build Audiences and Increase Revenue

After integrating Story Strip, TV Insider, a news and entertainment website owned by NTVB Media, saw its daily revenue jump 87 percent  with an increase of nearly 30 seconds spent on the page Apester, an interactive content engagement platform that brings storytelling innovation to brands and publishers, announced the launch of Story Strip, a social network style content viewing experience. TV insider, an entertainment and pop culture website that saw an 87 percent uplift in daily revenue after working with Apester, is the…

AWeber Now Empowers Use of Dynamic & Interactive Content with AMP for Email

AMP for Email is now Available to AWeber Customers AWeber, a leading small business email marketing and automation platform, announced support of the new Accelerated Mobile Pages (“AMP”) for Email framework. As the first email service provider for small businesses to support AMP’s framework, AWeber now enables customers to send powerful email messages that engage Gmail-users through interactive and dynamic content. Yahoo! mail, Microsoft’s Outlook.com, and Mail.Ru will also support AMP for Email. AWeber now empowers use…

iQIYI Launches World’s First Professional Interactive Video Guideline and Video Platform to Standardize Interactive Content Creation

iQIYI's First Immersive Interactive Drama "His Smile" Coming Soon iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the world's first Interactive Video Guideline (IVG) and Interactive Video Platform (IVP) during the 2019 iQIYI World Conference. With surging demand for personalized content in the mobile and 5G era, iQIYI has launched world's first interactive video guideline and interactive video platform, enabling new means of storytelling and creating new market opportunities…

Private Messages and Interactive Content Are Key to Better Employee Experiences, Report Finds

Speakap Q4 2018 State of Frontline Employee Communications Report Finds Private Messages, Comments & Photos/Videos Made up the Lion's Share of Content on Enterprise Social Network In highly competitive marketplace, a company's success is directly linked to the quality of the employee experience. Delivering an exceptional employee experience is no easy feat – and is often confounded by outdated, inefficient communications tools and processes, device/digital overload and email clutter. But when frontline employees share…

More Creative Power To Interactive Content With Instant Magazine’s Drag & Drop Editor

Instant Magazine Introduces Interactive Drag & Drop Editor, Will This Change Adobe's Long Rule over PDF? Instant Magazine, an Amsterdam-based startup, has introduced an all-new Drag & Drop editor. The editor will provide communications and marketing professionals a choice to move out of legacy slide decks and PDFs and welcome measurable, interactive, and responsive communication assets. In the last three years, Instant Magazine has bagged some renowned brands as clients such as Volvo, Philips, KPMG, PwC, and…

If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless

In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. According to an IAB study, advertisers in 2017 spent 67 percent more on digital video than they did two years prior. It has become clear that the more visually stimulating an advertisement, the more likely someone will click on it. But what’s after video? This year, as machine learning, artificial intelligence, HTML5 and other tools evolve and are more widely adopted, expect interactive, highly visual…

MPS Interactive Ranks Among the Top 20 Content Development Companies in 2020

Training Industry has recognized MPS Interactive Systems, a leading global provider of learning solutions, as one of the "Top 20 Content Development providers for 2020." This is the eighth time MPS Interactive has been featured as a Top 20 Content Development Company. The Training Industry Top 20 and Watch List reports are prepared annually on critical sectors of the training marketplace to better inform professionals about the best and most innovative providers of training services and technologies. This year, selection…

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

TotalAR Transforms Marketing Content from Static to Interactive

Holopundits' Proprietary Enterprise AR Platform Seeks to Bolster the Effectiveness of Marketing Campaigns Worldwide Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change. TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customized, captivating and compelling marketing and branding campaigns. US-based…

AnyClip Launches LuminousX to Build Interactive Contextual Content

Luminousx Is First-Of-Its-Kind Solution Enables Publishers to Respond to Duopoly by Transforming Any Web Page into an Endless, Interactive Contextual Content Feed AnyClip has announced the launch of LuminousX™. LuminousX  is the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. AnyClip has established…

Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Driving the Most Value Across TV and Other Connected Devices Within the Home Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt’s patent…

Veer VR Unleashes Interactive VR for All with World’s First Cross-Platform, Coding-Free VR Content Creation Tool

The Era of Passive, Static VR Video Ends Now - Anyone Can Create Exciting, Interactive VR Content, Free of Cost VeeR VR - the global VR content platform announces the release of its web-based, coding-free interactive experience creation tool - VeeR Experience. Traditional VR creation tools entirely generate passive experiences. Instead, VeeR Experience lets VR enthusiasts create engaging interactive VR content drag-and drop, share to VeeR VR with a single click and share with global audiences from 180+ regions and…

Connatix Launches Social Stories; For the First Time, Publishers Can Monetize their Instagram Content with Video

Connatix's Proprietary Technology Enables Publishers to Seamlessly Turn Content, Captions and Likes From Instagram Into Revenue-Generating Stories on Their Websites Connatix, the next-generation video technology company for publishers, announced the launch of Social Stories, a first-to-market monetization product that enables publishers to generate a stories format from their own Instagram content, embed onsite, and grow revenue with video advertising. Marketing Technology News: Mapp Launches Free Expert Community…

Avid Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors

Avid is breaking new ground by enabling content creators and video editors who use Adobe Premiere Pro to collaborate seamlessly in Avid-based production environments. Avid’s upcoming release of its MediaCentral| Panel for Adobe Premiere Pro–a lightweight software plugin that enables Premiere Pro editors to connect with post-production workflows for news and sports—offers the full advantage of Avid storage, asset management, and team collaboration. This integration enables editors to browse, search, access, and edit content…

Outbrain Launches Carousel, A New Interactive Smartad

Outbrain, the world's leading discovery and native advertising platform on the open web, announced the launch of Carousel, an interactive Smartad format. With the new ad experience, Outbrain is bringing a familiar swipeable gallery experience to the open web so that brands can showcase various products and offers, and allow consumers to browse through the items most relevant to them. “COVID-19 has heavily influenced consumer shopping habits, further accelerating the shift towards e-commerce,” said Eytan Galai, CRO at…

Mediafly Named A Strong Performer in Sales Content Solutions Evaluation by Independent Research Firm

Independent research report rates Mediafly with the highest possible score in 14 evaluation criteria, including interactive content support and market differentiation Mediafly, a sales enablement and content management provider offering one unified platform to deliver flexible, personalized and insightful content experiences at every touchpoint in the buyer’s journey, announced it has been recognized as a strong performer in The Forrester Wave™ Sales Content Solutions, Q3 2020 report. Forrester identified the nine most…

KERV Launches Lookbook Feature for Interactive Video Ads

KERV Interactive, a multi-award-winning, patented interactive content and data company, has launched a new lookbook product that enhances consumer engagement within any web-based product image. The new feature allows consumers to seamlessly engage with KERV’s established user experience at every unique object within any digital image, making it a perfect marketing experience for digital catalogs, product pages and more. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO https://vimeo.com/360629740…

Strategus Joins Interactive Advertising Bureau

Ad-Tech Executive Team to Serve on Key Standards Committees Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade association for the digital media and marketing industries. After pioneering the first programmatic TV advertising campaign five years ago, Strategus executives will contribute their unique expertise by serving on several technical standards committees. Recently named to the Inc. 5000 for the third year in a row, fast-growing Strategus lends its…