Vodafone Business and América Móvil Announce Internet of Things Partnership

Collaboration Makes It Easier for Customers to Deploy Internet of Things (IoT) Solutions Across Regions, Providing Seamless Coverage and Service Support for Customers Globally Vodafone Business and América Móvil, two of the world's leading Internet of Things (IoT) service providers, announced an IoT partnership, that makes it easier than ever for customers to connect devices globally. The agreement will make it simpler and more efficient for IoT customers of both companies to deploy international IoT solutions by…

The Internet of Things Consortium (IoTC) is Launching a Connected Home Virtual Conference Series in August

The Conference Series Brings Together Industry Experts and Focuses on Emerging Trends in Smart Home Technology The Internet of Things Consortium (IoTC) is launching its second four-part, live Virtual Conference Series on the topic of the Connected Home. Industry experts will facilitate webinars with the goal of educating industry leaders, consumers and IoT enthusiasts on security and health elements of smart home technology. This free conference series starts on Aug. 28 and continues for three consecutive Wednesdays…

Nordic Enterprises See 5G Networking as Boost for Internet of Things

ISG Provider Lens report sees Nordic companies, governments adopting IoT for smart buildings, connected cars and other uses Enterprises in the Nordic countries see the rollout of 5G mobile services, with their faster networking speeds, as a catalyst for the broader adoption of Internet of Things (IoT) solutions, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Provider Lens IoT — Transformational Services, Technology, Solutions,…

Going Headless in the Age of the Internet of Things

Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo, and Google, Apple, and Microsoft are all trying to become operating systems for the home. Meanwhile, General Electric, Samsung, and BMW are creating Internet of Things (IoT) devices for industry. Gartner forecasts that by 2020, there will be about 12.8 billion consumer-focused connected products in existence. For publishers and marketers, this means that there will be an…

Three scenarios for marketing with the Internet of Things

I love “best of” lists as much as anybody. It’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT itself can’t even be considered futuristic anymore. It’s here now. In fact, it’s become so big that this year’s Consumer Electronics Show (CES) in Las Vegas dedicated a whole track to it. In December, too, the Interactive Advertising Bureau (IAB) released a consumer study that showed that close to…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from SpotX, AdQuick.com, Radiant Insights, Knorex and Stingray. SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world’s best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Media Central Corporation, Conviva, JSA, Booyah Advertising, Infogroup, and Mediavine. MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration Media Central Corporation Inc. announced impressive revenue growth from the launch of its programmatic advertising initiative across its wholly owned properties NOW…

CCPA Insights Series Part 2: A New Era in Internet Data Monitoring Begins in the US

Matt Dumiak, Director of Privacy Services, Customer Engagement Compliance at CompliancePoint, a subsidiary of PossibleNOW. To give consumers the most control, organizations should consider offering a granular opt-down and opt-out option. This can be accomplished through the preference center. Once a consumer does choose to opt-out or opt-down, the organization must honor the request for a minimum of 12 months before seeking additional permissions from the consumer to sell their personal data. The opt-down approach is…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from PowerInbox, iClick, Joveo, Unruly, Voxnest, Comscore, and BroadbandTV Corp. Email Advertising is No Joke! PowerInbox & The Motley Fool Host April Fool’s Day Webinar to Show How e-Newsletter Ads Drive Brand Engagement PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Xandr, Business Warrior, AppsFlyer, Tiger Pistol, Smartly.io, DMI, and True Influence. AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought,…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Commerce Canal, BlackBerry Limited, Amazon, IRI, and MoneyGram. Commerce Canal Partners With Leading Retail Optimization Platform Teikametrics Commerce Canal, a premier New York eCommerce agency has announced the beginning of a partnership with Teikametrics. The agreement would allow Commerce Canal to leverage the Teikametrics platform using machine learning for all Amazon Advertising…

The Age of Internet Gardens

As idyllic as it sounds to live in the age of internet gardens—the open gardens of the unrestricted internet, and the contained digital environments metaphorically known as walled gardens—there is a war being fought between these gardens. The lack of restrictions in the open internet may have expanded advertising reach, but it has led to the rise of low-quality publishers that use too many third-party integrations, leading to VAST errors, product unification challenges, and the accrual of tech fees. No matter what side the…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to Internet Retailer’s Top 1000 Retailers

Kenshoo Earns the Top Position in Both Categories for the Sixth Consecutive Year Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2020 Leading Vendors to the Top 1000 report for the sixth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are…

What’s Behind the Internet’s ‘Ghost’ Videos and Why High-res IP Cameras Are the Best Protection Against Ghosts…

Crockery flying through the air, dolls randomly moving their arms and foggy apparitions moving through abandoned buildings – the internet is full of videos with alleged ghost sightings. The phenomenon is easy to explain, however: "Ghost videos are full of optical illusions, technical manipulations and faults" explains a spokesperson for Berlin-based Smartfrog. The company, which specializes in the Internet of Things, knows its way around video surveillance and offers a complete home surveillance package which includes an…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TapClicks, ActiveCampaign, Adwerx, Experian, and Internet of Things Consortium. TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow, and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft, Metadata.io, Satoshi Nakamoto Renaissance Holding, Nixplay Signage, and Resolve Systems. Microsoft’s New Acquisition Boosts AI ML-Based Java Ecosystem Microsoft has acquired Java and OpenJDK service provider, jClarity. This is the second Microsoft Azure-centric acquisition for Microsoft. In January, the Company had acquired Citus Data to reaffirm their “commitment to Open…

Report Finds Hacking Of Internet Connected Cars Big National Security Threat

Top 10 2020 Cars Vulnerable To Fleet Wide Hacks Due To Online Connections The nonprofit group Consumer Watchdog has issued a report, with the help of car industry technologists, that finds all the top 2020 cars have Internet connections to safety critical systems that leave them vulnerable to fleet wide hacks. The group and experts warn that a fleet wide hack at rush-hour could result in a 9-11 scale catastrophe with approximately 3,000 deaths. The report, "Kill Switch: Why Connected Cars Can Be Killing Machines And…

Important Things to Consider to Include SMS to Your Business Marketing Strategies

The first digital short text was over 25 years ago. Neil Papworth who was a Developer sent a message as “Merry Christmas” to the Vodafone director Richard Jarvis. This simple message is believed in giving rise to mobile communication technologies that we see now. SMS is present for more than a couple of decades now and it seems to stay even when the most advanced social media platforms and internet messaging applications like Facebook Messenger and WhatsApp etc. are there to compete. As per the latest research, almost 95% of…

Internet Marketing Firm, fishbat, Discusses the Steps to Creating A Successful Blog Post

In order to help companies fill their sites with effective marketing material, internet marketing firm, fishbat, discusses the steps to creating a successful blog post. While there's no doubt that paid advertisements on search engines or on social media can return good results, it's important for businesses not to neglect the content on their websites. Blog posts that are properly optimized can drive a lot of organic traffic to the company's website, and are generally cheaper to produce and maintain than a sponsored post.…

Net Insight Receives Emmy Award for Its Pioneering Achievements in Internet Streaming for Live Video

Stockholm, Sweden - Net Insight Is Honored by the National Academy of Television Arts & Sciences (Natas) with a Technology & Engineering Emmy Award for Its Pioneering Achievements in Reliable Internet Streaming Net Insight received the award for its contribution to the adoption of Internet solutions for live video transport. The recognition reinforces Net Insight's commitment to bringing new technologies early to market, and in this case the low cost and long reach benefits of the Internet to its customers in the…