JCB Sees Contactless Growth Among Cardmembers and Retail Partners

JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., reveals substantial growth of JCB Contactless usage by cardmembers and adoption by retail partners. The findings are part of an exclusive new whitepaper issued by JCB International Co., Ltd., titled 'Payment Perspectives and Future-Gazing'. The whitepaper includes insights from JCB business leaders evaluating some of the challenges and opportunities presented to stakeholders in the payments sector as well as the heightened expectations…

JCB and Shopee Announce Strategic Partnership to Offer Greater Flexibility and Savings to Southeast Asian Online Shoppers

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and JCB International Co. Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd., enter into a regional agreement to provide online merchants and shoppers with enhanced payment options. Through this collaboration, the two homegrown Asian brands will jointly provide quality e-commerce and payments services for the Southeast Asian market. The partnership will launch in July 2020 in Indonesia, Thailand and Vietnam, followed by Singapore…

Logiq Appoints Former Omnicom and Yahoo! Senior Executive, Josh Jacobs, to Its Board of Directors

Jacobs’ Appointment Supports Logiq’s Emergence as a Leading Global Innovator of Data-driven Consumer Intelligence and Marketing Technology Logiq, Inc. (formerly Weyland Tech), a global provider of award-winning eCommerce and Fintech solutions, has appointed Josh Jacobs to its board of directors. As a new independent director, his appointment increases the board to seven members, with four serving independently. Jacobs is a highly accomplished technology executive with 30 years of innovation in digital media and…

Improve Remote Collaboration and Reduce Zoom Fatigue in Video Calls With Loom.ai Voice-Driven 3D Avatars

Keep Your Home Life at Home by Using LoomieLive Real-Time 3D Avatars That Lip Sync and Animate from Voice To support the millions of people now living online in video calls for work, school and socialization, Loom.ai has released LoomieLive, a virtual communication app that uses 3D avatars and works as a companion to popular desktop video conferencing services, such as Zoom, MS Teams, Webex, etc. LoomieLive uses voice to produce life-like avatar expression, allowing video callers to maintain focus and visual presence…

Survey Finds Retail and CPG Companies Prioritize Customer Behavior Analysis to Guide Strategy, but Few Understand How to Use It

With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important than ever Four out of five retail and consumer packaged goods (CPG) companies say that customer behavior analytics is a strong priority for their brand today, indicating that it will continue to grow in importance. Yet, most are failing to use it effectively. Organizations have been experimenting with advanced analytics, but now, as erratic buying behaviors are expected to…

Interview with Udayan Bose, Founder and CEO at NetElixir

Tell us about your role at the company and how you started here. I founded the company in 2004 to help retailers win new online shoppers through data-driven Search Marketing. What opportunities and challenges did you and/or the company identify at the start and have things worked out as planned? We have been focusing on three trends. The first is Voice search, which is changing search from being keyword led to context led. The second is the application of AI by Google and other ad platforms and marketplaces, which is…

UJET Announces Salesforce Sales Cloud Integration

Integration Extends UJET’s Ability to Support Both the Pre and Post Sale Customer Journey UJET Inc., a leading provider of customer support communications and solutions, today announced their integration into the Salesforce Sales Cloud. Beyond our deep Service Cloud integration, this new Salesforce connectivity provides a specialized integration and leverages UJET’s modern communications platform for the express purpose of supporting sales focused communication sessions. UJET’s Sales Cloud integration empowers sales teams…

Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration

Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should CMOs be allocating their technology investments to deliver deep contextual personalization and create ever-expanding customer experiences that will fuel growth for the next decade? The answer to that question has been elusive. The truth is, most CMOs are bewildered by the vast and…

TechBytes with Ben Barokas, CEO and Co-founder at Sourcepoint

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and privacy management for the past 10 years. Now, with new global regulations, such as Europe’s GDPR and the forthcoming CCPA, companies must engage with their consumers and ensure they not only agree to share their personal data but are informed enough to reasonably give consent, in order to be legally compliant. Too often though, brands are missing the need to also make this accessible, a…

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector? When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or…

MarTech Interview with Matthew Baier, CMO and COO at Contentstack

"Nearly every aspect of Marketing represents an opportunity for AI to add insights for better decision making and automation for faster results and more efficiency. " Could you tell us about your role and journey into Technology? I am COO and CMO of Contentstack, where I oversee Marketing, Product Management, and Operational functions such as legal. I am an astrophysicist by trade and have been working in tech for most of my career. I’ve always been drawn to understanding and dissecting big ideas, questions and…

TechBytes with Gabe Morazan, Director of Product Management at Crownpeak

Could you tell us about your role and journey into Marketing Technology? What inspired you to join Crownpeak? I’m the Director of Product, Digital Governance, at Crownpeak and a member of US Technical Advisory Group: Privacy by Design. At Crownpeak, we provide the leading enterprise-grade, Cloud-first Digital Experience Management (DXM) platform, and my role focuses on helping marketers meet their objectives in an era of growing data and privacy regulation, helping to define an international standard in consumer…

TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi

Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business unit, and I have been at InMobi for almost five years. I manage the InMobi Exchange and our core supply products at InMobi, and I sit on the IAB Open Measurement and OpenRTB Working Groups. Prior to InMobi, I worked with different companies in the online space where I contributed to the product strategy and codebase. For those who are new to the industry, could you tell us about sellers.json and its…

TechBytes with Alyssa Simpson Rochwerger, VP of Product at Figure Eight

What inspired your journey into technology? During my first job after college, I worked at a startup in the customer service department. I talked to customers, figured out what was concerning them and tried to stop them from canceling their service. Quickly, I learned that I wanted to solve the customer problems I was hearing about daily. That desire led to me working more closely with engineering teams. Eventually, that path took me into my current career in technology. As a woman leading Product team in the tech…

TechBytes with Pete Mycock, GM APAC at Partnerize

You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes it’s hard for me to answer “where are you from” because I have lived and worked in the UK, USA, Southeast Asia and Australia, and I spend a great deal of time in Japan. I grew up in the UK, but have been working internationally for most of my life. My tech experience started with QAS, which was then acquired by Experian in the US. Then I returned to London to work for buy.at, then AOL, when they…

New CardLinx Data Study Shows Strong Growth and Innovation in Card-linking

Data Forums Launched in the United States, Canada and United Kingdom for 2019 The CardLinx Association released new data from the 2019 Card-Linking and O2O Industry Annual Survey and announced new commerce data forums in the USA, Canada and The United Kingdom. The 2019 CardLinx study reveals the rapid growth of card-linking and online-to-offline commerce with 44% of participants reporting over 100% annual growth in card-linked transactions. “Card-linked marketing has the ability to reach most consumers in the US and we…

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.…

How Web Hosting Can Make or Break Your Marketing Efforts

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…