Edison Partners Announces Sale of Behavioral Data Intelligence Leader Jornaya

Edison Partners, the leading growth equity firm, announced the sale of Jornaya to Verisk, a leading data and analytics company. Philadelphia-based Jornaya is a leading behavioral data intelligence company that provides insights and analytics to marketers in banking, insurance, mortgage, real estate, higher education and automotive. Jersey City, N.J.-based Verisk is a leading data analytics provider serving customers in insurance, energy and specialized markets, and financial services industries. Marketing Technology News: …

Verisk to Acquire Behavioral Data and Intelligence Leader Jornaya

The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention Verisk, a leading data analytics provider, announced it has entered into an agreement to acquire Jornaya, a leading provider of consumer behavioral data and intelligence. The acquisition will add Jornaya's proprietary view of consumer buying journeys to Verisk's growing set of marketing solutions for the insurance and financial services…

Jornaya Releases Activate 3.0

Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced upgrades to its Activate solution during their Journey Summit—an event for the leading marketers in considered purchase industries. Activate 3.0 ushers in the next generation of consumer behavioral data and insights to marketers who want to drive more revenue by knowing more: who's actively shopping, when they're shopping, and how frequently they're shopping. "It's critical…

Jornaya and Retreaver Launch Real-Time TCPA Compliance Validation On Inbound Calls

Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced that Retreaver, a data-driven call tracking platform, has built an industry-leading integration with Jornaya's proprietary platform to ensure inbound calls are fully compliant prior to accepting those calls. This integration will allow for higher volumes of call advertising, creating incremental distribution and revenue for all Retreaver publishers and customers. "TCPA…

Jornaya Launches Comprehensive Directory for the Lead Generation & Performance Marketing Community

V!A by Jornaya Connects Thousands of Publishers, Lead Sellers, Lead Generators, and Performance Marketers Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, has launched V!A by Jornaya, the only comprehensive industry directory for the lead generation and performance marketing ecosystem. For the past 9 years, Jornaya has been the trusted partner to over 1,000 publishers and lead sellers who help the nation's largest companies acquire…

Jornaya Names Rich Smith as Chief Marketing Officer

Smith Boasts Decades of Success Leading Innovative Marketing Strategies in Banking, Mortgage and Insurance Industries Jornaya, a leading data-as-a-service (DaaS) company with a proprietary view of more than 200 million consumer major-life purchase (MLP) journeys every month, names Rich Smith as chief marketing officer (CMO). In this new role, Smith will leverage decades of experience as a CMO in banking, mortgage and insurance to accelerate Jornaya’s growth. He will lead efforts to evolve the company’s brand as it…

TechBytes with Ross Shanken, Founder and CEO at Jornaya

Tell us about your role and journey into Technology. What inspired you to start at Jornaya? Prior to founding Jornaya, I spent 13 years at a Data Intelligence company, TARGUSinfo. I always loved how data can be utilized to solve complex problems and to unlock value for customers. I was attracted to starting a company from the ground up so I could help build a company that I wanted to work for! Jornaya (fka LeadiD) happened to be a good idea that would accomplish all these goals. What is Jornaya and how does it fit into…

Jornaya Launches Integrations Hub for “Push Button” Access to Activation of Customer Behaviors

Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya Integrations Hub. The Integrations Hub gives marketers the ability to automate daily access to Jornaya's data directly within their CRM, CDP, ESP, dialer, or any marketing execution platform desired. It is now easy to quickly activate and optimize campaigns using this data, without the need for technical resource investment. "We're on a mission…

Jornaya Joins Prestigious Inc. 5000 for Second Year in a Row

Inc. Magazine Unveils Its 37th Annual List of America's Fastest-Growing Private Companies For the second year, Jornaya joined the Inc. 5000—Inc. magazine's most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at independent small businesses, often considered the most dynamic segment of the American economy. Of the tens of thousands of companies that applied to the Inc. 5000, only a fraction have made the list more than once—only one in three have made the list…

LiveRamp’s David Yaffe Joins Jornaya Board of Directors

Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company's Board of Directors. Yaffe, the Chief Operating Officer at LiveRamp, an Acxiom Corporation, joined the firm through the acquisition of Arbor where Yaffe was the co-founder and CEO. Yaffe built the Arbor technology platform to help publishers and app developers better understand and monetize their data assets. Prior to Arbor, Yaffe ran the product division for Invite Media, which was…

Orbee Appoints Atul Patel As New Chief Executive Officer

Leading digital marketing analytics, data, and automation company prepares for growth in the automotive ecosystem. Orbee, a fast-growing digital marketing technology company that provides analytics, data, and automation solutions, has appointed Atul Patel as its new Chief Executive Officer as of March 2021. Patel co-founded the company and recently served as its Chief Operating Officer. Daniel Kim, who was the CEO since co-founding the company with Patel, will continue to serve on the board of directors. Over the last…

NYNJA Appoints Jason Liberatore as Director of Business Development

NYNJA, the security-first, all-in-one communications platform for mission-critical telecommunications needs, announced that Jason Liberatore has been named Director of Business Development. In this new role, Liberatore will support NYNJA's growth by pursuing and cultivating strategic partnerships and business relationships with new and existing clients.  Liberatore will report directly to the Co-Founder and CEO of NYNJA, JR Guerrieri, and work with the company's senior leadership to ensure client needs are met. Marketing…

Dynamic Yield and Portaltech Reply Announce Partnership

Dynamic Yield and Portaltech Reply Partner to Bring Personalization to SAP Commerce Sites Dynamic Yield, the Experience Optimization Platform, announced the launch of its new SAP Commerce Integration. Led by Portaltech Reply, the leading partner for SAP Customer Experience solutions and personalization, the integration enables quick and easy deployment of Dynamic Yield’s entire personalization suite on any SAP Commerce site. Marketing Technology News: SproutLoud Simplifies Ad Building for Brands and Local Partners…

WarnerMedia Acquires You.i TV

WarnerMedia has completed its acquisition of You.i TV, a leading provider of cross-platform development tools for TV and media companies. The company’s You.i Engine One enterprise development platform delivers video apps across mobile, tablet, game consoles, streaming devices, set-top boxes, and Smart TVs using a single codebase. The single codebase approach allows developers to build app features and make user experience changes once and then deploy across a variety of devices and operating systems, saving time and…

Dubber Acquires Leading UK Mobile Recording Company Speik

Dubber, the global leader in Unified Call Recording & Voice Intelligence announced it has acquired Speik - a leading UK-based provider of call recording and PCI Compliance solutions. The acquisition furthers Dubber's vision of dubbing the world's networks and communications solutions to put AI on every phone, transforming voice data into a source of value for Enterprises and Governments globally. Speik was formed in 2019 through a merger of Aeriandi Ltd (Aeriandi) and Voxygen Ltd (Voxygen). Voxygen had been…

Study: Just 36% of Marketers Have a Marketing Attribution Strategy

DemandLab, a technology-focused marketing consultancy, and leader in marketing-led customer experience released new research that reveals how few–only 36%–are utilizing marketing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success. The survey, fielded in partnership with Ascend2, indicates that while marketers do realize the value of attribution, many are struggling to implement their own strategies. Marketing…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience), Jornaya (Behavioral data), RingCentral (Unified Communications), YouMail (Customer Service), and SproutLoud (Marketing Automation). Bluevine Capital Chooses Medallia For Experience Management Medallia, Inc., the global leader in experience management, announced that Bluevine Capital has selected Medallia as its experience management platform of choice.…

Operative Hires Dawn Tavoletti as VP of Product Strategy

Operative, the preferred advertising management technology partner for media companies around the world, announced the appointment of Dawn Tavoletti as VP of Product Strategy leading the local broadcast market. Tavoletti will lead the development of local broadcast selling tools through AOS, Operative's converged ad management system. AOS is a solution for the evolving media landscape, built with the explicit purpose of simplifying the buying and selling process, uniting traditional local TV sales with digital and network…

ads.txt and app-ads.txt Now Available for Connected TV and Over-the-Top Inventory

IAB Tech Lab has released the authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV (CTV) and Over-the-Top (OTT) inventory, for a 30-day public comment period, which begins today and lasts until January 14, 2021. Through these enhancements, the IAB Tech Lab Programmatic Supply Chain Working Group intends to support CTV/OTT apps in which multiple entities may have ownership rights over ad slots, commonly referred to as…

Hyland Launches Alfresco Collaboration Connector for Microsoft 365

Hyland, a leading content services provider, launched the Alfresco Collaboration Connector for Microsoft 365, available on both the Alfresco Digital Business Platform and Alfresco Content Services. The Alfresco Collaboration Connector for Microsoft 365 helps organizations increase user productivity with seamless, real-time collaboration, both inside and outside the enterprise, ensure compliance with information lifecycle and government policies and improve user adoption by integrating tools necessary to user-specific jobs.…