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NI selects KBMax Visual Configurator for CPQ

To Deliver Omni-Channel Commerce NI announced that it selected KBMax's visual configurator for CPQ and eCommerce. KBMax will be integrated with Salesforce CPQ to complete the quote to cash cycle. NI’s sales, partners, and eCommerce customers will use KBMax to visually configure test and measurement systems that enable engineers and scientists to accelerate productivity, innovation, and discovery. The project reinforces NI’s commitment to connecting the bold people, ideas, and technologies required to push the world forward…

TechBytes with Kevin Bennett, CTO and Co-Founder at KBMax

Tell us about your role and the team/technology you handle at KBMax. I act as a CTO and Co-founder of KBMax, overseeing Technical Operations for the company’s groundbreaking Configure Price Quote (CPQ) solutions. What is the current technology roadmap to build CPQ products?  CPQ technology has primarily been used in the B2B space to help businesses sell to other businesses more efficiently. It has been implemented to significantly improve the quoting process for custom products, which allows salespeople to improve…

Demand Spring Releases Findings of Working From Home During A Pandemic Survey

Revenue Marketing consultancy Demand Spring has released the results of their survey, “Working From Home During a Pandemic”. Demand Spring reached out to marketers at all levels to find out how COVID-19 has impacted their working lives as they transitioned to working from home. Marketing Technology News: NI selects KBMax Visual Configurator for CPQ A number of key findings were uncovered from this survey, including: Only 15% of marketers indicated they feel less productive working from home, yet; 62% of…

Admitad Launches the Marketplace

Admitad announced the launch of Admitad Affiliate Marketplace — an aggregator of affiliate programs from multiple networks. The platform provides advertisers of the connected CPA networks with access to the traffic of Admitad publishers worldwide, taking care of the publisher engagement and accounting. When developing the platform, the Admitad team drew on the experience of the AdGoal company acquired in 2019, or rather its subnetwork business model. More than 35,000 advertisers are currently connected to the Marketplace…

IPinfo Partners With Snowflake Data Marketplace

IPinfo, the trusted source for IP address data, announced its partnership with Snowflake, the cloud data platform, to be an IP address data provider on the Snowflake Data Marketplace. Businesses that leverage Snowflake as their cloud data platform can now use IPinfo for geolocation data for all public IPv4 and IPv6 addresses. As data becomes essential for Snowflake customers, they now have access to IPinfo geolocation data sets for richer analytics, deeper insights and informed data-driven decision-making. Snowflake is a…

Talon and Havas Media Group Partner in North America to Transform Out-of-Home Advertising

Talon, a leading independent Out of Home (OOH) media specialist, announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, is designed to ensure Havas maximizes the full potential of OOH advertising as part of a cross-platform strategy. Havas Media Group, owned by Vivendi, one of the world's largest integrated content, media and communications groups will…

Sitecore Names Steve Tzikakis as Chief Executive Officer

New CEO takes helm as company is poised for fast growth in mission critical digital experience space Sitecore, the global leader in digital experience management software, has named Steve Tzikakis its new CEO, effective immediately. Current CEO Mark Frost will continue as an advisor to Sitecore. Tzikakis is an experienced digital transformation and go-to-market leader with a strong track record for driving growth. A 13-year veteran of global enterprise application software company SAP, Tzikakis spent the last…

Sift Announces Integration with Shopify to Make Digital Trust & Safety Accessible to More Than One Million Merchants

New Sift App in Shopify App Store Allows Businesses to Unlock Safe, Scalable Growth With No Code Sift, the leader in Digital Trust & Safety, announced that it has launched a new integration with Shopify, a leading global commerce company that powers the businesses of more than one million merchants across the world. The integration was built in partnership with web and mobile app development agency Mobikasa, and allows Shopify merchants to deliver fast, smooth checkout experiences that drive revenue growth while…

AUDIENCEX Expands Relationship with SugarCRM to Accelerate Its Customer Experience Vision for Agencies and Marketers

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients. Sugar Integrate is a low-code, cloud-based solution with pre-built adaptors that enables Sugar customers like AUDIENCEX to connect their CRM with 200 business apps and systems and leverage a…

Cohesity Selected for Worldwide Data Management Role by Siemens AG

Cohesity Selected By Siemens And Partner Atos To Deliver A Cloud-Like Experience On-Premises To Enable Backup And Data Management Of Remote Servers Worldwide, And Meet Long-Term Archiving Needs Cohesity has been selected to provide Siemens AG with a modern backup and data management solution to protect 300+ Windows servers in 39 countries, as well as long-term archiving in Switzerland. Siemens is active around the globe, focusing on the areas of intelligent infrastructure for buildings and distributed energy systems,…

Demand Science Group Acquires Cobena and Adds to Executive Team as It Enters Next Level of Market Growth

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, announced it has acquired business intelligence and data sciences firm Cobena and has hired industry veteran Bill Harrigan as SVP of M&A and Corporate Development. Both moves are part of Demand Science…

Ebix Partners with F&G as One of Industry’s First to Adopt Path-breaking & Most Powerful Data Analytics Tool for Insurance Sales

Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, healthcare and e learning industries announced a partnership with F&G for deploying WinFlex Analytics, EbixExchange’s industry-changing data analytics and alerts platform. Designed to give insurance carriers and distributors an unprecedented picture of how their products are performing in the market, WinFlex Analytics brings transparency to case design and pre-sales activity using behavioral data that…

InfoComply Selects Acuant Verification To Improve Protection And Processing Of Personal Data

Acuant announces partnership to help enterprise customers protect, save and process the personal data of consumers while procuring their valid consent Acuant, a leading global provider of identity verification solutions, and InfoComply, a company on a mission to protect consumer data and reduce time to compliance,  announced a partnership to help enterprise customers protect, save and process the personal data of consumers while procuring their valid consent. InfoComply addresses pain points related to data belonging…

Surefire Local Appoints Michael Pierce as Chief Revenue Officer

Company prepares for accelerated growth with world-class technology that customers love and rely on to grow profitably GenNext Media, dba Surefire Local, a seven-consecutive year Inc. 5000 company that brings the online marketing power typically yielded by large dot-coms into the hands of local, small businesses, announced that Mike Pierce has joined the company as Chief Revenue Officer. Prior to joining Surefire Local, Mike served as CRO at Digital Pharmacist Inc., Senior Sales Director at Main Street Hub, and…

Bambuser Partners With Kjell & Company to Offer One-On-One Shopping Experiences to Digital Customers Using Live Streaming Video

Interactive live video streaming provider Bambuser and Swedish electronics chain Kjell & Company announced a partnership that will enable the retailer to provide customers with live, one-on-one shopping experiences via digital platforms. The initiative expands upon the capabilities of Bambuser's flagship, pioneering Live Video Shopping technology, and heralds the future of interactive e-commerce experiences. Kjell & Company, which first implemented Live Video Shopping with Bambuser in early 2020, is collaborating…

Walmart Introduces Walmart+

Retailer launches a membership program that helps put more time back in customers’ day while continuing to save them money Walmart is launching a new membership program that brings together in-store and online benefits to save customers money and time like no other retailer can: Walmart+. Walmart+ uses the company’s unique assets to make life easier for busy families. Along with the power of its online presence, Walmart+ has the reach of more than 4,700 stores, including 2,700 stores that offer delivery as fast as same…

TomTom Go Navigation App Now Available on All Major App Platforms

TomTom (TOM2), the location technology specialist, announced the availability of TomTom GO Navigation on all major app platforms. Downloadable via the App Store, Google Play and Huawei AppGallery, the TomTom GO Navigation app comes with detailed 3D maps that are stored on the driver’s phone, providing a high-definition driving experience even when driving without a mobile network. Once connected, the maps are enhanced by a whole suite of TomTom online services including traffic information and speed camera warnings.…

Lumenore Introduces Template-Based Analytic Solutions for Leading CRM Applications

Lumenore, which develops and markets fully integrated business intelligence and analytics platform solutions that generate focused insights and operational performance, introduced template-based analytic solutions that provide fast and seamless connectivity to leading CRM applications such as Salesforce CRM and QuickBooks and immediately help visualize metrics that matter most to your business. The analytic templates run on Lumenore 2.0, the latest release of Lumenore’s integrated BI and analytics platform, and are…

CedCommerce Joins Hands With Facebook – Powering Checkout on Instagram Feature for U.S. Retailers

CedCommerce always believes in creating new opportunities for businesses. Especially in these times when they need it the most. CedCommerce is enabling eligible Shopify retailers to leverage checkout on Instagram in the U.S. These retailers can now allow shoppers to checkout directly on Instagram without leaving the app.Using CedCommerce's Facebook and Instagram Shopping integration, Shopify retailers can easily onboard and connect their store catalog to Instagram—providing customers with a secure and seamless way to buy…

Call Journey Announces Key Partnership With Microsoft – Significant Support From Senior Microsoft Key Employees

Call Journey, provider of market-leading Conversation Analytics technology, announced a new global partnership with Microsoft, focused on providing solutions that enhance all facets of Microsoft solution suite across Business Applications, Azure, and Modern Workplace. The partnership is underpinned with key strategic and tactical programs across North America, Australian, and New Zealand and will expand quickly in the second half of 2020 to other regions. Marketing Technology News: Medigus to Enter Online Brands Marketing…