KERV Interactive Wins Digiday Modern Retail Award

Pioneering digital advertising firm honored for patented video technology KERV Interactive, a recognized technology company specializing in visual IR driven interactive video for brands, has won a prestigious Digiday Modern Retail Awards in the category of “Best Use of Video” for its work with Zulily, an American e-commerce company that sells apparel, footwear, toys and home products for the whole family. KERV also was a finalist in the “Best E-Commerce Experience” category. Marketing Technology News: Margaret Wise Joins…

KERV Interactive Honored as Gold Stevie Award Winner in 2020 American Business Awards

Stevie winners will be celebrated during virtual awards ceremony on August 5 KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, was named the winner of a Gold Stevie Award in the Data Visualization Technology category in the 18th Annual American Business Awards®. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public…

MarTech Interview with Marika Roque, COO at KERV Interactive

"Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers – not the other way around." Tell us about your role and the team/technology you handle at KERV. This is a tough question as I manage the full operation of the company from strategy, to sales to planning and activation to data and product. My current focus is on making sure the way we are currently packaging up our technology matches with what the market is looking for while also building…

KERV Adds Scroll Feature to Boost Interactive Shopping

Pioneering digital advertising firm continues to revolutionize interactive video KERV Interactive, a recognized technology company specializing in visual IR driven interactive video for brands, has launched a new Shop Scroll feature that enables consumers to clink on shoppable links throughout the duration of a video. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense With Shop Scroll, unobtrusive and organic links ensure products never disappear from an interactive video, all…

KERV Launches Lookbook Feature for Interactive Video Ads

KERV Interactive, a multi-award-winning, patented interactive content and data company, has launched a new lookbook product that enhances consumer engagement within any web-based product image. The new feature allows consumers to seamlessly engage with KERV’s established user experience at every unique object within any digital image, making it a perfect marketing experience for digital catalogs, product pages and more. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO https://vimeo.com/360629740…

KERV Showcases Best Practices for Interactive Video Campaigns

Bridging the Gap Between Performance & User Connection KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, partnered with AdWeek on Wednesday, May 27 to host a dynamic webinar in an effort to help viewers better understand how to utilize and strategize for interactive video campaigns. COO, Marika Roque, along with VP of Media & Client Strategy Bill Roberson, started by walking attendees through new data compiled on…

KERV Creates Breakthrough Interactive Campaign for Callaway Golf

Video experience transformed into heightened levels of engagement & commerce KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, recently orchestrated a highly successful interactive video campaign for Callaway Golf, one of the world’s leading golf equipment and product brands. Through KERV’s patented video platform, Callaway transformed videos about its new golf clubs (JAWS MD5 Wedges) into interactive experiences for…

KERV Brings On Industry Leader Jay Wolff As SVP Revenue

Wolff will organize & lead revenue growth for the breakthrough technology company KERV Interactive, a recognized technology company specializing in visual IR driven interactive video and data for brands, has brought on technology and media veteran Jay Wolff as Senior Vice President, Revenue. Marketing Technology News: ShipBob Joins Shopify Plus as Certified App Partner for Order Fulfillment & Ecommerce Shipping With the rapid rise of seamless commerce, Wolff will be in charge of building out and leading the…

KERV’s Connect TV Product Boosts Engagement With Leading Brand

KERV Interactive, the multi-award-winning interactive content and data company revolutionizing the performance of digital advertising with its patented technology, recently used its Connected TV product, “KERV TV”, to boost consumer engagement with a prominent golf brand. Marketing Technology News: Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech KERV’s custom, dynamic setup generated both interactions and earned time spent with CTV ads, utilizing QR scans as the call to action. KERV was…

KERV Launches Connected TV Product

KERV Interactive, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a Connected TV product that can dynamically insert QR codes seamlessly into video assets. The CTV product enables brands and content creators to showcase specific products, offer relevant information, and provide contextual shopping opportunities. Marketing Technology News: Drift Expands Beyond Conversational Marketing https://vimeo.com/360629740 The QR…

KERV and Forbes Launch Shoppable Video for Advertisers

KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, is working with Forbes, the world’s largest business media brand, to create interactive, branded, and shoppable content on Forbes.com. Forbes is the first business media publisher to leverage KERV’s patented interactive video technology. The innovative collaboration enables Forbes to offer advertisers an opportunity to engage its audience in new ways within video content.…

KERV Wins Prestigious AdExchanger Award

Innovative advertising company also a finalist in two other categories KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has been recognized as a winner in the Best Demand-Side Technology category in the 2020 AdExchanger Awards. The company was also a finalist in the Best Data-Enabling Technology and Best Early Stage Technology Company categories. AdExchanger, an award-winning integrated media company devoted to data-driven…

KERV Releases New Feature Set with Support for Vertical Video

Brands now can maximize consumer engagement via mobile platforms KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a new feature set that enables support for interactive vertical video. The new features, which also include object audio and custom fames, are helping brands keep up with our unprecedented time in history as the world shifts more to digital content and mobile device consumption. Marketing…

KERV Video Data Enhances Personalization & Consumer Experience

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Invoca (Analytics), KERV Interactive (Video), Verint Systems (Customer Experience Management), SpotX (Video Advertising) and Comscore (Video). Invoca and Decibel Partner to Improve Digital Experiences Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time,…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nuxeo, Adjust, TVSquared, KERV Interactive, and AdPlugg. Global Advertising Firm Transitions to Nuxeo Cloud Service Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the…

A Quick Route to Added Revenue for Sports Marketers’ Playbooks

The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion, according to Forbes. There is no question that this industry has taken one of the hardest hits to revenue as a result of the pandemic. Forbes reports that the three major U.S. sports leagues may see sales fall by about $13 billion as teams continue to face monetary threats from empty stadiums, lack of tourism, sponsorship revenue as well as lower capacity operations. The National Football League (NFL)…

Augmented Reality: The Real Game-Changer for Marketing in 2020

While brands have dabbled in augmented reality (AR) for years, 2020 marks the tipping point where it’s becoming an integral part of marketing strategy, helping create meaningful and emotional consumer connections. AR has finally grown up; once infamous for gimmicks such as face filters on social media, it’s now a cross-platform tool to build truly interactive environments, compared to VR which requires a headset to create computer-aided stimuli. The figures tell us that the global market is expected to grow substantially…

Centrify Debuts Reliance Partner Program for Identity-Centric Privileged Access Management

New program focuses on the channel as route to growth and customer satisfaction Centrify, a leading provider of Identity-Centric Privileged Access Management (PAM) solutions, today unveiled the Centrify Reliance Partner Program to empower the Centrify channel ecosystem to quickly and easily meet the demand for Identity-Centric PAM. The new channel partner program offers a range of incentives and enhancements for reseller partners, fast-tracking them to growth and superb customer satisfaction through training and enablement.…

Skyhook Chooses OmniSci to Support Mobility Indexing In Next Phase of COVID-19 Response

As Sectors of Economy Begin to Reopen, Leader in Location Intelligence Uses OmniSci Accelerated Analytics to Help Business and Government Officials Make Better Decisions Faster Doors are opening and people are beginning to return to stores, salons and restaurants. Using the OmniSci accelerated analytics platform, location intelligence leader Skyhook is assisting the effort, helping businesses and public agencies combine mobility data with data from a myriad of other sources to better understand population movement as the…