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Kinetiq And MarketCast Team Up To Bring Competitive Benchmarking To Tune-In TV Attribution

MarketCast and Kinetiq have teamed to advance tune-in attribution by combining MarketCast's advanced data science capabilities with Kinetiq's comprehensive ad detection covering 1,600 channels in all 210 U.S. DMAs. The combined capabilities produce powerful data-driven insights and empower TV networks with transparent competitive benchmarking to understand tune-in campaign effectiveness for the first time. Marketing Technology News: Cision Names Tim Moylan Chief Revenue Officer "With MarketCast's ability to use data…

Kinetiq Announces First-Of-Its-Kind Video Monitoring Solution For Digital Platforms

New solution leverages Kinetiq's proprietary Teletrax watermarking and fingerprinting technology Kinetiq, a leading TV intelligence platform, announced the launch of a new video monitoring solution to monitor where, when and how video content is displayed across digital platforms. Leveraging Kinetiq's market-leading Teletrax watermarking and fingerprinting technology, the new capability now enables content producers to monitor and measure video content across digital platforms, in addition to broadcast, in near real time.…

LiveRamp and Kinetiq Partner to Strengthen TV Analytics

Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing…

Inscape And Kinetiq Partner To Link TV Brand Exposures To Household-Level Data From Millions Of Connected TVs

Inscape, the smart TV data company and a subsidiary of VIZIO, and Kinetiq, a leading TV intelligence platform, announced a new partnership that combines Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from more than 1,400 cable and broadcast networks and stations in all 210 U.S. DMAs. This powerful combination allows marketers to better measure the effectiveness of their TV investment across ads, sponsorships, and earned media. Kinetiq also provides…

Brandwatch Announces Partnership with Kinetiq to Integrate Real-time TV and Digital Analytics

Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq's data from over 2,600 TV stations across more than 85 countries into the Brandwatch Consumer Research platform alongside the world's largest social data archive and its suite of AI-powered analytics, alerting and reporting tools. This new integrated solution lets…

4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network

New Company Merges 4C’s Teletrax and iQ Media to Bring Together Paid and Earned Media Monitoring, Measurement and Signaling in Local, National and Global Markets 4C and iQ Media announce the investment in and creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax.  Kinetiq will serve as the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq will operate globally, with US…

TechBytes with Jay Prasad, Chief Strategy Officer at LiveRamp TV

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…

Ubisoft Enables Millions of Gamers to Create and Share Personalized Videos Summarizing Five Years of Game Playing Powered by Idomoo

Ubisoft recently released Ubisoft Connect, the biggest-ever overhaul of its ecosystem of player services. The company kicked-off this new adventure with players by celebrating their Ubisoft Journey with personalized Wrap-Up videos and infographics, using their statistics from the last five years of play. Ubisoft Connect Wrap-Up videos and infographics empower millions of gamers to share videos summarizing five years of game playing accomplishments powered by Idomoo’s Personalized Video as a Service (PVaaS™) platform.…

Zipari Announces Strategic Growth Investment from Thoma Bravo

Zipari, the company behind the first and only consumer experience platform built specifically for health insurance,  announced a strategic growth investment from Thoma Bravo, a leading private equity investment firm focused on the software and technology-enabled services sector. Through this investment valuing the company at more than half a billion dollars, Zipari will combine with Healthx, a provider of trusted healthcare engagement technologies, to create the leading CX platform and solutions for health insurance payers…

Clear Channel Outdoor Dials in New B2B Audience Planning, Measurement Solution

Clear Channel Outdoor Americas introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company's audience planning solution: RADARView. In a new partnership and data integration with Bombora, the leading provider of B2B intent data, this Out-of-Home (OOH) industry first allows brands to more strategically plan their advertising campaigns by identifying and reaching key business decision-makers via CCOA's displays. Reaching these audiences remains especially relevant as COVID…

Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

Joe Wicks, KSI, GRM Daily, Sherrie Silver Join YouTube for ‘The Rise’

YouTube UK Shines a Spotlight on Some of the Platform’s Most Successful Pioneers and Rising Stars on Their Way to the Top YouTube UK announced ‘The Rise’, a celebration of British creative talent featuring some of the platform’s pioneers like Robbie Lyle of AFTV, Colin Furze, Daniel Howell, Yasmin Uddin of Yammy, Dina Tokio and Jay Flynn MBE in tandem with some of the UK’s most exciting rising talents making waves on the platform. According to ComScore, YouTube is used by over 96% of online adults in the UK each month,…

Retailers Are Using Partnership to Drive Resiliency and Growth

As the long-term commerce impacts of COVID-19 continue to unfold, retail companies are re-evaluating their existing channels, strategies, and martech stacks – looking for ways to stay resilient through the pandemic and beyond. Shopping habits have shifted, consumer attitudes have changed, and the economic aftershocks of the crisis are hard to predict. But one interesting strategy undertaken by COVID-smacked businesses is worth close examination as a path to resiliency in the current and future crises. Even as spending on…

CallMiner Launches Maturity Model for Implementing and Operationalizing Speech and Interaction Analytics

CallMiner, the leading provider of speech and customer interaction analytics, announced the release of the CallMiner Continuum Maturity Model, a first-of-its-kind framework that helps organizations assess their use of engagement analytics internally and identify the necessary steps to maximize ROI and drive transformational enterprise value. Continuum offers an objective perspective of each organization’s current maturity level and a guide to improve maturity across people, processs and technology. The model, which is…

Scalefast Appoints Chief Revenue Officer with Growth and Expansion in Mind

Scalefast, a Los Angeles-based digital commerce solution that is changing the way brands do direct-to-consumer (DTC) eCommerce, is pleased to announce the appointment of Nicolas Chaumartin as Chief Revenue Officer. As the newly appointed Chief Revenue Officer, Nicolas will be managing all customer-facing segments of the company and will be responsible for building company revenue in Scalefast’s next phase of growth and expansion. Marketing Technology News: WPP Acquires Velvet Consulting An accomplished business executive,…

8×8 Expands Go-to-Market Operations and Appoints Steve Seger as Chief Revenue Officer

8x8, Inc., a leading integrated cloud communications platform, announced the appointment of Steve Seger to the position of Chief Revenue Officer and the expansion of its global business development organization. Reporting to CEO Vik Verma, Seger will oversee overall revenue operations, direct sales, and channel sales, including Master Agents, Sub Agents, and Value-Added Resellers (VARs) participating in the 8x8 Open Channel Partner Program. 8x8 also announced that John DeLozier, the company’s Global Channel Chief, was…

VIDSIG Launches The Vault

Live, one-to-one video platform VIDSIG (Video Signature) announced its launch of The Vault – an exclusive, members-only marketplace featuring rare, one-of-a-kind items from the private collections of athletes, musicians, artists, and more. "The Vault provides another powerfully unique way for consumers to connect with their favorite luminaries on VIDSIG," stated VIDSIG's Chief Executive Officer Jonathan Yarnold. "The items found in The Vault are pieces of history that you simply cannot find anywhere else in the world, and…

Medigus to Enter Online Brands Marketing on Amazon Marketplace

Medigus Ltd., a technology company developing minimally invasive tools and an innovator in direct visualization technology, announced its entry into e-commerce business by signing a non-binding letter of intent to acquire a controlling interest in Smart Repair Pro, Inc. and Purex, Inc., two data-driven e-commerce companies, operating on the Amazon Marketplace. According to the LOI, Medigus will hold 50.01% of the issued and outstanding share capital of each of the companies, acquired through a combination of a cash…

Escor-Z Urges Users to Boost Immunity Amid Pandemic with Data-Driven Mobile Ad; Features the Number of Containment Zones Within a…

mCanvas, the experiential storytelling ad platform for small screens, has created a rich-media mobile ad for Escor-Z to create awareness about its Vitamin C and Zinc effervescent tablets that are trusted by doctors, as a solution to boost immunity and stay healthy during the pandemic.  In order to highlight the dire situation caused by the coronavirus, it was important to create an insightful and engaging experience for users on mobile with novel technology that would help deliver the brand’s message in a distinct manner.…

Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy

As merchants navigating the impacts of COVID-19 seek out enhanced technology for in-person engagement, Mastercard announced a new suite of frictionless solutions for retailers to reimagine their physical shopping experience. Applicable and adaptable to any retail environment – from restaurants to pharmacies – Mastercard’s Shop Anywhere and AI-Powered Drive Through solutions deliver low touch, high engagement experiences for retailers, and the end consumer. Mastercard is deploying these new solutions with leading retailers…