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LiveRamp and Kinetiq Partner to Strengthen TV Analytics

Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing…

Inscape And Kinetiq Partner To Link TV Brand Exposures To Household-Level Data From Millions Of Connected TVs

Inscape, the smart TV data company and a subsidiary of VIZIO, and Kinetiq, a leading TV intelligence platform, announced a new partnership that combines Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from more than 1,400 cable and broadcast networks and stations in all 210 U.S. DMAs. This powerful combination allows marketers to better measure the effectiveness of their TV investment across ads, sponsorships, and earned media. Kinetiq also provides…

Brandwatch Announces Partnership with Kinetiq to Integrate Real-time TV and Digital Analytics

Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq's data from over 2,600 TV stations across more than 85 countries into the Brandwatch Consumer Research platform alongside the world's largest social data archive and its suite of AI-powered analytics, alerting and reporting tools. This new integrated solution lets…

4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network

New Company Merges 4C’s Teletrax and iQ Media to Bring Together Paid and Earned Media Monitoring, Measurement and Signaling in Local, National and Global Markets 4C and iQ Media announce the investment in and creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax.  Kinetiq will serve as the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq will operate globally, with US…

Retailers Are Using Partnership to Drive Resiliency and Growth

As the long-term commerce impacts of COVID-19 continue to unfold, retail companies are re-evaluating their existing channels, strategies, and martech stacks – looking for ways to stay resilient through the pandemic and beyond. Shopping habits have shifted, consumer attitudes have changed, and the economic aftershocks of the crisis are hard to predict. But one interesting strategy undertaken by COVID-smacked businesses is worth close examination as a path to resiliency in the current and future crises. Even as spending on…

CallMiner Launches Maturity Model for Implementing and Operationalizing Speech and Interaction Analytics

CallMiner, the leading provider of speech and customer interaction analytics, announced the release of the CallMiner Continuum Maturity Model, a first-of-its-kind framework that helps organizations assess their use of engagement analytics internally and identify the necessary steps to maximize ROI and drive transformational enterprise value. Continuum offers an objective perspective of each organization’s current maturity level and a guide to improve maturity across people, processs and technology. The model, which is…

Scalefast Appoints Chief Revenue Officer with Growth and Expansion in Mind

Scalefast, a Los Angeles-based digital commerce solution that is changing the way brands do direct-to-consumer (DTC) eCommerce, is pleased to announce the appointment of Nicolas Chaumartin as Chief Revenue Officer. As the newly appointed Chief Revenue Officer, Nicolas will be managing all customer-facing segments of the company and will be responsible for building company revenue in Scalefast’s next phase of growth and expansion. Marketing Technology News: WPP Acquires Velvet Consulting An accomplished business executive,…

8×8 Expands Go-to-Market Operations and Appoints Steve Seger as Chief Revenue Officer

8x8, Inc., a leading integrated cloud communications platform, announced the appointment of Steve Seger to the position of Chief Revenue Officer and the expansion of its global business development organization. Reporting to CEO Vik Verma, Seger will oversee overall revenue operations, direct sales, and channel sales, including Master Agents, Sub Agents, and Value-Added Resellers (VARs) participating in the 8x8 Open Channel Partner Program. 8x8 also announced that John DeLozier, the company’s Global Channel Chief, was…

VIDSIG Launches The Vault

Live, one-to-one video platform VIDSIG (Video Signature) announced its launch of The Vault – an exclusive, members-only marketplace featuring rare, one-of-a-kind items from the private collections of athletes, musicians, artists, and more. "The Vault provides another powerfully unique way for consumers to connect with their favorite luminaries on VIDSIG," stated VIDSIG's Chief Executive Officer Jonathan Yarnold. "The items found in The Vault are pieces of history that you simply cannot find anywhere else in the world, and…

Medigus to Enter Online Brands Marketing on Amazon Marketplace

Medigus Ltd., a technology company developing minimally invasive tools and an innovator in direct visualization technology, announced its entry into e-commerce business by signing a non-binding letter of intent to acquire a controlling interest in Smart Repair Pro, Inc. and Purex, Inc., two data-driven e-commerce companies, operating on the Amazon Marketplace. According to the LOI, Medigus will hold 50.01% of the issued and outstanding share capital of each of the companies, acquired through a combination of a cash…

Escor-Z Urges Users to Boost Immunity Amid Pandemic with Data-Driven Mobile Ad; Features the Number of Containment Zones Within a…

mCanvas, the experiential storytelling ad platform for small screens, has created a rich-media mobile ad for Escor-Z to create awareness about its Vitamin C and Zinc effervescent tablets that are trusted by doctors, as a solution to boost immunity and stay healthy during the pandemic.  In order to highlight the dire situation caused by the coronavirus, it was important to create an insightful and engaging experience for users on mobile with novel technology that would help deliver the brand’s message in a distinct manner.…

Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy

As merchants navigating the impacts of COVID-19 seek out enhanced technology for in-person engagement, Mastercard announced a new suite of frictionless solutions for retailers to reimagine their physical shopping experience. Applicable and adaptable to any retail environment – from restaurants to pharmacies – Mastercard’s Shop Anywhere and AI-Powered Drive Through solutions deliver low touch, high engagement experiences for retailers, and the end consumer. Mastercard is deploying these new solutions with leading retailers…

US Open Tennis Championships and Zoom Announce VIP Virtual Experience Partnership

The United States Tennis Association (USTA) and Zoom Video Communications, Inc. announced a new partnership to deliver virtual experiences during the US Open Tennis Championships, scheduled for August 31 to September 13, 2020. VIP Experiences will include two private VIP virtual hospitality events and a celebrity fundraising event for the USTA Foundation. The virtual hospitality events will be open to VIP guests invited by Zoom, and feature Q&As with tennis legends, celebrity interactions, and tutorials for the iconic…

Creatio Recognized as One of the Best Software Companies to Work for in 2020, According to Glassdoor

Creatio (formerly bpm'online), a global software company that provides a leading low-code platform for process management and CRM, announced it has been recognized as one of the best software companies to work for in 2020 according to Glassdoor. Creatio ranks as one of the highest-rated software companies to work for based on the percent of employees who would recommend the company to a friend. The list was compiled via an analysis of Glassdoor rankings of Software Magazine's 2020 Software 100 List and selected enterprise…

Redeam Appoints Seasoned Executive Jeff Grant to Its Board of Directors

Redeam, the leading and only independent global connectivity stack with digitized channel management and voucher redemption/reconciliation solutions for Walt Disney World, Big Bus, Google, Groupon and others selling in the Experiences industry, announced the appointment of Jeff Grant to its Board of Directors. Grant, currently the Chief Operating Officer of Thumbtack, has an extensive track record of joining fast-growing companies in senior-level positions and playing an instrumental role in creating value. An early veteran…

Inference Solutions Wins AI Breakthrough Award for Best Conversational Interface

Inference Solutions, a global provider of Intelligent Virtual Agents (IVAs), announced that its Studio platform has won the "Best Conversational Interface" award from AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today. Studio is a code-free, self-managed IVA development platform that makes it easier for service providers and enterprises of all sizes to launch speech-enabled, omni-channel…

commercetools Named a Leader in 2020 Gartner Magic Quadrant for Digital Commerce

commercetools, the next-generation commerce software company, has been named a Leader in the 2020 Gartner Magic Quadrant for Digital Commerce, recognized in the Leaders quadrant. The company was positioned as a Visionary for the past two years. A platform for both B2C and B2B e-commerce innovations, commercetools was evaluated for completeness of vision and ability to execute. commercetools explains that it is built for speed and flexibility in digital commerce. Marketing Technology News: Brandwatch Announces Partnership…

FAN introduces Alanna.ai, Virtual Closing Assistant

Florida Agency Network (FAN) launches "Alanna.ai", a new virtual closing assistant to further bolster FAN's customer closing experience. This free service provides immediate answers to closing transaction questions 24 hours a day, 7 days a week. Alanna.ai is composed of world-class artificial intelligence that integrates seamlessly with FAN's title production software, capable of providing dedicated and private responses to common questions related to closing transactions. Marketing Technology News: Brandwatch Announces…

Showpad Recognized in 2020 Gartner Market Guide for Sales Enablement Platforms

Showpad, the leading sales enablement solution, has been included among 15 total vendors in the August 2020 Gartner “Market Guide for Sales Enablement Platforms.” The sales enablement space continues to experience rapid growth. According to the report, “revenue in the sales enablement market came to $1.247 billion in 2019, an increase of approximately 20.3% over the prior year.1” Additionally, the onset of the COVID-19 pandemic has forced many sales teams to operate remotely, changing the way they provide value and engage…

Bright Pattern Partners With Kifinti to Deliver AI-Powered Omnichannel Communication Solutions to Service Management Organizations

Bright Pattern, leading provider of omnichannel communication software for innovative companies, partners with Kifinti, a leading IT service management consultant and solution provider. Together, Bright Pattern and Kifinti deliver a modern Omnichannel Communication Interaction Platform for IT Service Management to improve ROI by automating common processes including incident management, problem management, change management, request management, service catalog, quality management, and omnichannel contact center…