Native enhancements and guided software empower online retailers to own their customer data and strengthen relationships Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their…

Tone, a leading provider of conversational SMS marketing software, announced the release of its product integration with Klaviyo. Designed to further enable actionable segmentation building, this latest integration allows e-commerce retailers to reach customers and initiate text message conversations when they are most likely to engage with the brand. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush "As marketers build more complex software stacks, integrating with key technologies like…

Ecommerce Marketers Can Now Create Beautiful Custom Quizzes in their Shopify Storefronts and Automate Email Personalization Fueled By First-Party Data Jebbit, the interactive experience and first-party data platform pioneering “Quiz Commerce,” announced the expansion of its growing partner network with the launch of their Shopify app and Klaviyo partnership. These partnerships help address the urgent demand from brands needing to transform their digital customer experience. Shopify’s more than one million businesses can now…

Klaviyo announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. Now, brands can deliver unified experiences for customers that extend beyond commerce to include marketing, customer service and more. Marketing Technology News: Comm100 Appoints Stijn Hendrikse and Kalle Radage to Board of Directors Klaviyo’s integration empowers Commerce…

PrestaShop merchants can automate personalized owned marketing fueled by data Leading marketing automation platform Klaviyo announces its native integration with open-source ecommerce solution PrestaShop. The partnership allows ecommerce merchants to seamlessly automate personalized marketing and communications to customers using data from transactions on the PrestaShop solution, while also expanding Klaviyo’s reach among merchants in European countries and other international markets. Marketing Technology News: Salesforce…

Klaviyo, a customer data, and marketing platform for online businesses, announced it has raised $200 million in Series C funding, led by Accel with participation from existing investor Summit Partners. The new financing brings Klaviyo’s total funding to date to $358.5 million. The investment will help further fuel Klaviyo’s rapid growth through R&D, hiring, increased sales, customer support, and international expansion. The company also announced it has added Accel’s Ping Li to its board. As consumers’ purchases have…

Content generation platform Cohley announced its partnership with Klaviyo, the leading marketing automation and email platform that powers growth for online businesses. On average almost 70% of shopping carts are abandoned, making automated abandoned cart messaging one of the most essential features to have active when running an e-commerce store. Klaviyo stores are seeing 10% or more of their total revenue come from Abandoned Cart flows, proving the power of a well-crafted and well-timed follow-up. However, the actual…

Miva, Inc., e-commerce software and service provider for mid-size and enterprise merchants for 22 years, Arctic Leaf, UX Design and Implementation Agency, and Klaviyo, the world’s leading owned marketing platform known for accelerating revenue for online businesses, announced that Arctic Leaf has launched the Klaviyo Connector for Miva, a connector between Klaviyo’s marketing platform and Miva’s e-commerce. As the e-commerce landscape evolves and shopper habits change, having the ability to send optimized communications to…

Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced it now seamlessly integrates with Klaviyo - the world’s leading owned marketing platform known for accelerating revenue. The new partnership, which combines data points from Upfluence to enrich customer communication, delivers multiple game-changing benefits to eCommerce brands. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay…

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

Market Leader Announces First Major Equity Transaction and Plans to Build a Technology Powerhouse in Boston Klaviyo, the SaaS company that obsesses about helping its customers grow, announced a $150 million investment from global growth equity firm Summit Partners. The funding will be used to hire hundreds of engineers, build the corporate development team and expand in other areas, predominantly in the company’s Boston headquarters. Klaviyo announced closing a $150 Million investment from Summit Partners focused on…

"The marketing industry is fond of speculating about the death of email. I think that’s garbage."On Email Marketing Technology MTS: Tell us a little about your role at Klaviyo and how you got here. I run marketing for Klaviyo, which is a marketing automation platform that makes it easy for ecommerce companies to grow as fast as possible using targeted email and Facebook marketing. What we do is a big component of how I got here. Email marketing has been one of the few constants of my career. I’ve managed email…

Yotpo, a leading eCommerce marketing platform, has announced the winners of the 2020 Yotpo Partner Awards. This annual program celebrates outstanding eCommerce agency and technology companies for their collaborative spirit as a Yotpo Partner, innovative strategies and execution, and ability to create captivating eCommerce experiences that drive a merchant's direct-to-consumer (D2C) growth. "We are thrilled and honored to be partnered with companies that can be considered the 'best of the best' in eCommerce," said Will…

Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today that Jeff Herrera has been hired to lead all marketing and partnerships for the company. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines “Visiture is experiencing rapid growth across all of our lines of business such as paid…

LogMeIn, Inc., a leader in empowering the work-from-anywhere era with solutions such as GoTo, LastPass and Rescue, has attained the TRUSTe Enterprise Privacy & Data Governance Practices Certification from TrustArc, a leader in data privacy management and automation. This certification demonstrates LogMeIn’s ongoing commitment to data privacy and places the company among a select group of leading and world-class organizations who have demonstrated that their privacy policies and data processing practices are consistent…

Combination of Equifax and Kount Enables Global Businesses to Harness Power of AI to Establish Strong Digital Identity Trust and Foster Online Customer Engagement Equifax announced that it has closed the acquisition of Kount, a provider of Artificial Intelligence (AI)-driven fraud prevention and digital identity solutions. The definitive agreement to acquire Kount was announced on January 8, 2021. With this acquisition, Equifax expands the company's worldwide footprint in digital identity and fraud prevention solutions,…

In line with JK Technosoft's transformation journey, Ram will be leading the company's global sales in the UK & Europe Mr. Ram Kumar has been appointed as VP Sales (U.K. & Europe) at JK Technosoft, a global software solutions provider. As part of the leadership team, Ram will lead the sales and account management team across the UK and European region in his new role. This appointment is strategic to the company's plan to accelerate sales and expand growth in the UK and European market. Marketing Technology News:…

Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. The Winter Update launches eleven new functionalities – including substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution, Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralised data…

RingCentral, Inc., a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, announced it has ranked first and highest for growth in the 2020 Frost Radar™ UCaaS Market Report from Frost & Sullivan for the second year in a row. Frost Radar is an annual North American hosted IP telephony and UCaaS Radar report, which delivers analysis of 30 providers on their growth and innovation leadership, notable accomplishments in the past year, and prospects for success…

OAAA & Harris Poll Data Indicates that Increases in Commuting, Rise in Use of Contactless Technologies, Interest in Outdoor Dining/Activities & More Enhance the Impact of OOH Advertising Increased appetites for outdoor and shared experiences are leading consumers to: hit the highways and seek out of home activities, notice their surroundings with fresh eyes, take comfort in public safety messaging, and embrace new contactless technology. At the same time, digital device burn out is rising, with 75 percent of…