PrestaShop merchants can automate personalized owned marketing fueled by data Leading marketing automation platform Klaviyo announces its native integration with open-source ecommerce solution PrestaShop. The partnership allows ecommerce merchants to seamlessly automate personalized marketing and communications to customers using data from transactions on the PrestaShop solution, while also expanding Klaviyo’s reach among merchants in European countries and other international markets. Marketing Technology News: Salesforce…

Klaviyo, a customer data, and marketing platform for online businesses, announced it has raised $200 million in Series C funding, led by Accel with participation from existing investor Summit Partners. The new financing brings Klaviyo’s total funding to date to $358.5 million. The investment will help further fuel Klaviyo’s rapid growth through R&D, hiring, increased sales, customer support, and international expansion. The company also announced it has added Accel’s Ping Li to its board. As consumers’ purchases have…

Content generation platform Cohley announced its partnership with Klaviyo, the leading marketing automation and email platform that powers growth for online businesses. On average almost 70% of shopping carts are abandoned, making automated abandoned cart messaging one of the most essential features to have active when running an e-commerce store. Klaviyo stores are seeing 10% or more of their total revenue come from Abandoned Cart flows, proving the power of a well-crafted and well-timed follow-up. However, the actual…

Miva, Inc., e-commerce software and service provider for mid-size and enterprise merchants for 22 years, Arctic Leaf, UX Design and Implementation Agency, and Klaviyo, the world’s leading owned marketing platform known for accelerating revenue for online businesses, announced that Arctic Leaf has launched the Klaviyo Connector for Miva, a connector between Klaviyo’s marketing platform and Miva’s e-commerce. As the e-commerce landscape evolves and shopper habits change, having the ability to send optimized communications to…

Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced it now seamlessly integrates with Klaviyo - the world’s leading owned marketing platform known for accelerating revenue. The new partnership, which combines data points from Upfluence to enrich customer communication, delivers multiple game-changing benefits to eCommerce brands. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay…

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

Market Leader Announces First Major Equity Transaction and Plans to Build a Technology Powerhouse in Boston Klaviyo, the SaaS company that obsesses about helping its customers grow, announced a $150 million investment from global growth equity firm Summit Partners. The funding will be used to hire hundreds of engineers, build the corporate development team and expand in other areas, predominantly in the company’s Boston headquarters. Klaviyo announced closing a $150 Million investment from Summit Partners focused on…

"The marketing industry is fond of speculating about the death of email. I think that’s garbage."On Email Marketing Technology MTS: Tell us a little about your role at Klaviyo and how you got here. I run marketing for Klaviyo, which is a marketing automation platform that makes it easy for ecommerce companies to grow as fast as possible using targeted email and Facebook marketing. What we do is a big component of how I got here. Email marketing has been one of the few constants of my career. I’ve managed email…

Expanded collaboration through LoopMe Marketplace provides direct brand campaigns with high-impact creative units and Unity Ads for enhanced outcomes LoopMe, the leading outcomes-based digital advertising platform, and Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, announced a partnership that will make advanced creative campaigns available through the LoopMe marketplace, increasing managed service for all LoopMe clients. By fulfilling advertising campaigns through Unity Ads,…

Barmmer Tapped to Spearhead Sales, Field Operations and Strategic Partnerships Reputation.com, provider of the first — and only — complete Reputation Experience Management (RXM) platform, today announced the appointment of Scott Barmmer as chief revenue officer. Barmmer is known for building world-class sales organizations and will tap into his deep history of scaling companies for exponential growth through a data-driven approach to sales and go-to-market activities. In this role, Barmmer will oversee all aspects of…

Every marketer wants consumer data, and the Fortune 500 elites pay big bucks to have their data organized, analyzed, enhanced, and ultimately used to inform better business decisions. And with the growth of e-commerce and direct-to-consumer marketing during the pandemic, there has been a swell of demand for accessible, actionable consumer data among smaller companies. With the launch of ShopFluency, e-commerce and DTC brands can finally have access to the kind of big data analytics previously reserved for the world's largest…

The size of contract negotiation teams has grown to  close to 8 people at a seller's side and close to 6 people at a buyer’s side in average. From internal to customer-focused process, from own vision to shared success Mind you, it is increasingly the sales team who call the shots in such a process, no longer so much the legal experts. Yet, the sales tools have been lacking so far especially in terms of planning and documenting the details of a deal across companies, even internal teams. To change this, Documill…

cloudHQ, the email management company based in Silicon Valley, has announced an update to one of its Google Chrome extensions that will make it easy for businesses to create Halloween marketing blasts to send their customers. The extension, entitled Gmail Email Template by cloudHQ, now allows users to create direct copies of their favorite emails and customize them for their own purposes. Small businesses offering Halloween sales and discounts packages will find this feature especially useful for saving time, energy, and…

Intermedia, a leading provider of unified communications and collaboration solutions to businesses and the partners that serve them, announced the launch of "Easy-IVR," an intuitive, wizard-based tool that allows businesses to build interactive voice response systems (IVRs) in a fraction of the time it normally takes – all with little to no assistance. IVR is a technology that allows incoming callers to navigate a phone system before talking to a live agent. Easy-IVR is offered as part of Intermedia Contact Center's Pro and…

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories. Marketing Technology News: Klaviyo Raises $200 Million in Series C Funding Brand safety…

Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the acquisition in March of 2020, Conversion Logic’s attribution technology has been fully integrated within the VideoAmp Platform, creating a software solution that bundles advanced audience creation, reach and frequency optimization, competitive insights, planning, activation, measurement, and attribution. Campaign Optimizer is powered by VideoAmp’s commingled…

WPP and Anzu, an adtech startup specializing in integrating advertising into video games, announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection, and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. Responding to the accelerated popularization of gaming largely due to COVID-19, and the increased frustration…

Lightbox OOH Video Network, a leading digital out-of-home media company, announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. The partnership will leverage WeWork environments for advertisers to reach business professionals in co-working spaces. Lightbox will serve as the exclusive advertising sales representation for WeWork, allowing the video network to diversify its audience. With this addition, Lightbox expands its national video network to add approximately…

Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced upgrades to its Activate solution during their Journey Summit—an event for the leading marketers in considered purchase industries. Activate 3.0 ushers in the next generation of consumer behavioral data and insights to marketers who want to drive more revenue by knowing more: who's actively shopping, when they're shopping, and how frequently they're shopping. "It's critical…

Triller has rolled out Triller 2.0 with features that transform it into the most sophisticated social app available on the market today. From exclusive, artist-designed augmented reality experiences to dynamic music editing, Triller's latest update lets users live by its motto "You Do You" like never before. Triller 2.0 will include features such as interactive Text Over Video and an improved interface for Music Trim Screens Pre-Capture that allows users to quickly and efficiently select up to one minute from any song.…