MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Jeremy Koven Chief Platform Officer, Needls After spending 10 months creating advanced filtering and a proprietary purchase intent engine needls. was born. Needls. analyzes millions of social media posts each day to identify buying signals and find actionable business opportunities. We spoke to Chief Platform Officer at needls., Jeremy Koven to understand how his team is using AI to optimize social media campaigns and budgets for SMBs .MTS: Tell us about your role at Needls, and how you got here? Jeremy Koven: I’ve…

"The average non-Fortune 500 company uses 16+ different software vendors to manage their data and marketing programs, and the biggest challenge for CMOs today is figuring out how to integrate their veritable technology fleet efficiently."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m the president of Brandpoint, a content marketing services and software company based in the Twin Cities. I came from sales but always had a passion and knack for marketing. We were…