Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spots Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times…
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IT teams can build Data Clean Rooms with support for all major cloud services providers IT has full data governance over consumer data within standard SaaS architecture LeadsRx  – a leading provider of multi-touch…
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Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. LeadsRx Privacy Studio™ is available to IT teams and…
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LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) - the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network…
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LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success. In his new role Canelis will lead the LeadsRx Customer Success…
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MarketForce Inc., a global digital marketing agency focused on ecommerce, and LeadsRx, a global marketing attribution company, have officially entered into a relationship to expand attribution services in Europe. With this new partnership…
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Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio intelligence platform, announced that it has integrated leading…
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Study Finds Radio Drives First Time Customers to Business Websites; and Reach, Frequency and Endorsements Play a Key Role in Successful Radio Marketing Findings Upend Many Common Advertising Industry Misconceptions Results Were Presented…
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gen.video, the premier platform for content creator and influencer social commerce, announces today the appointment of Larry Beaman to serve as Chief Growth Officer. gen.video appoints influencer industry veteran Larry Beaman…
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OTT effectiveness and contribution to the customer journey now measurable using new capabilities from LeadsRx LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its…
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