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LeadsRx Welcomes David Canelis as VP of Customer Success Who Will Help Establish Industry Best Practices for Use of Marketing Attribution

LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success. In his new role Canelis will lead the LeadsRx Customer Success team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution. Marketing Technology News: Bambuser and Relatable Enter Global Partnership “LeadsRx has made great strides in establishing marketing attribution as an…

MarketForce Inc. Signs Agreement to Become Exclusive European Reseller of LeadsRx Attribution Platform

MarketForce Inc., a global digital marketing agency focused on ecommerce, and LeadsRx, a global marketing attribution company, have officially entered into a relationship to expand attribution services in Europe. With this new partnership MarketForce will be the exclusive vendor to offer LeadsRx multi-touch attribution to organizations across Europe. The LeadsRx attribution platform combined with MarketForce’s marketing expertise enables brands to elevate marketing performance with the insights, technology and confidence…

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio intelligence platform, announced that it has integrated leading cross-channel marketing attribution technologies LeadsRx and Podsights into its audio analytics suite. Combining post-flight performance analysis with pre-market creative intelligence, the partnership gives marketers access to a 360-degree view of the effectiveness of their audio marketing.…

LeadsRx And iHeartMedia’s New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses

Study Finds Radio Drives First Time Customers to Business Websites; and Reach, Frequency and Endorsements Play a Key Role in Successful Radio Marketing Findings Upend Many Common Advertising Industry Misconceptions Results Were Presented During a Special Workshop at the Automotive Analytics & Attribution Summit on November 19 Marketing attribution software company LeadsRx and iHeartMedia released the findings from their new marketing attribution study focused on automotive radio advertising. In 2018, the automotive…

Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

OTT effectiveness and contribution to the customer journey now measurable using new capabilities from LeadsRx LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations. Previously, OTT attribution could only be evaluated in…