Smith.ai Improves Client Results for Legal Marketing Agencies like AttorneySync and GNGF

Law-firm marketing agencies choose leading virtual receptionist service to help their clients grow faster Two marketing agencies specializing in the legal industry have partnered with virtual receptionist service Smith.ai to offer their law firm clients the tools they need to capture and qualify new leads looking for legal services. After reviewing a number of services in the virtual receptionist category, AttorneySync and GNGF both chose Smith.ai for the company's proven track record of delivering comprehensive solutions…

Practice Made Personal: Levitate Announces Integration with Clio to Bring Keep-in-Touch Marketing to Legal Industry

Levitate, the keep-in-touch marketing platform, started by former ShareFile founder Jesse Lipson, announced their latest integration with Clio, the leader in cloud-based legal technology, to make it easier than ever for attorneys to drive relationship-based business. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Combining Levitate's pioneering approach to nurturing networks with Clio's practice management platform gives attorneys a clear advantage over…

Bria Burk Promoted to Director of Digital Marketing at Androvett Legal Media & Marketing

Androvett expands digital marketing capabilities with new role Androvett Legal Media & Marketing, with offices in Dallas and Houston, is expanding its digital marketing and media capabilities with the promotion of Bria Burk to Director of Digital Marketing. In her new role, Ms. Burk will oversee the firm's digital marketing capabilities for law firms, professional services firms and businesses. That includes working proactively to reinforce competitive positions, expand offerings, develop new business and enter into…

LegalShield Expands Support for Small Business Owners with Business Plus, A Suite of Affordable Marketing and Sales Tools

LegalShield, one of the world’s largest providers of affordable legal and identity theft protection plans, introduced LegalShield Business Plus, a new suite of sales and marketing tools, and expanded consultative services to help small-businesses grow. Business Plus is available as a supplement to the LegalShield Small Business Plan.  Marketing Technology News: Blue Hat Announces Favorable Results from Streaming E-Commerce Initiative "Businesses of all sizes are faced with the enormous challenge of…

Androvett Legal Media & Marketing Hires April Arias as Public Relations Manager

Androvett Legal Media & Marketing, a full-service marketing and public relations agency based in Texas, is pleased to announce the addition of April Arias as public relations manager. Ms. Arias, who will be part of Androvett's Houston office, joins the company with more than six years of media and public relations experience, along with nearly 18 years as an award-winning broadcast journalist. "Androvett has long been a respected leader in the industry, so to join this incredible team…

Zack McKamie Named Androvett Legal Media & Marketing’s Vice President of Marketing

Androvett Legal Media & Marketing, a full-service marketing and public relations agency based in Texas, has named Zack McKamie vice president of marketing. With extensive marketing, advertising and strategic communications experience, Mr. McKamie will lead Androvett's integrated marketing strategies for legal industry clients, professional services firms and related businesses. Since joining the agency in 2010, Mr. McKamie has helped a wide range of businesses develop comprehensive and impactful…

Androvett Legal Media & Marketing Founder Mike Androvett Named to Dallas 500

D CEO magazine honors CEO among 12 PR & marketing agency leaders Mike Androvett, founder of a thriving marketing and public relations agency representing businesses and high-profile individuals in Texas and beyond, has been named to the Dallas 500 list of the most influential business leaders in North Texas for 2020 by D CEO magazine. Mr. Androvett, who launched Androvett Legal Media & Marketing in Dallas in 1995, is among a dozen top leaders honored in marketing and public relations, one of 53 industries…

80 Percent of Marketers Concerned Their Marketing Technology Vendors Might Expose Their Company to GDPR Legal Risks

New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance Demandbase, the leader in Account-Based Marketing (ABM), unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers' approach to data privacy. The research was conducted about one month after the GDPR deadline and found that 23 percent of marketers surveyed were not even aware of the GDPR. Of…

Demand For Marketing Soars As The Global Economy Recovers, Experts Say

Marketing Agencies Can Lead the Post-COVID Economic Rebuilding: Manish Nepal, Founder of Marketing Impact A year and a half since the onslaught of the COVID-19 pandemic, the news waves finally have some good news to deliver to the world. The global economy is projected to accelerate by 5.6% in 2021, steered mostly by the strength of economies such as the United States and China. The data, published by The World Bank in June, points out that the global economic recovery of 2021 is the strongest rebound in the last 80…

Black Knight to Acquire Top of Mind Networks, Adding AI-Driven Marketing Automation to Integrated Mortgage Technology Ecosystem

Black Knight, Inc. , an award-winning software, data and analytics provider to the mortgage and consumer loan, real estate and capital markets verticals, announced it has entered into a definitive agreement to purchase Top of Mind Networks (Top of Mind), developer of Surefire, a leading customer relationship management (CRM) and marketing automation system for the mortgage industry, for approximately $250 million in cash. Top of Mind was previously majority owned by Primus Capital, with significant minority…

Latest Jon Zacharias Marketing Guide Highlights Mobile Commerce

The latest information online article from digital marketing expert Jon Zacharias is centered around the burgeoning industry of SMS commerce. As Asurion reported back in late 2019, Americans check their phone 96 times every day, which is one every ten minutes on average. While some would gravitate towards apps and social media marketing, those solutions require more finesse and understanding about where your audience is. But, every phone has one feature: a Short Message System, or SMS for short. SMS is a great…

Marketing Technology Highlights of The Week: 24th May Featuring Bambuser, mParticle, Informatica, ZoomInfo and more!

The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan effective marketing cadences?  Catch more in this MarTech weekly highlight: ______ MarTech Quote-of-the-Week! The best marketers understand that marketing is in everything – in sales, HR, customer service, and even tech and legal. You need to make sure that the whole company is on the same page. You can’t have different messaging. -Philip…

MarTech Interview with Philip Kushmaro, VP Marketing at Usercentrics

Philip Kushmaro, VP Marketing at Usercentrics delves deeper into data privacy trends and shares a few thoughts on the importance of balancing the overall user experience when collecting marketing data: ______ Can you tell us a little about yourself Philip? We’d love to hear about your role and a typical day at work. I'm the VP Marketing at Usercentrics. I have 11+ years of marketing/digital marketing experience. I have been the boots on the ground executor, managed large marketing teams and ran a digital marketing…

Demand for Collaborative Marketing Solutions Fuel Evocalize’s 400% Growth in New Clients

Leading Collaborative Marketing Platform (CMP) provider Evocalize experienced accelerated growth from first quarter-2020 to first quarter-2021 highlighted by a 400% increase in net-new clients. Along with the growth in clients, the Evocalize team has doubled and the company has opened a second office in Austin, Texas. “I could not be prouder of what our team has achieved over the last year,” said Matthew Marx, CEO and founder of Evocalize. “We have achieved true product market fit, and the demand that we are receiving…

ActualConversion Launches new ‘Custom Activities’ Feature to Make ‘360 Marketing View’ Possible For SMB’s

Through the new Custom Activities feature SMBs can now log, track and score the performance on any activity, including PR, Trade Shows & In-Store promotions. Earlier this week, ActualConversion Inc. announced the launch of their 'Custom Activities' module. This completely new element makes it possible for any business to log, score, track and plan the future of any activity outside of the directly managed digital activities. Marketing Technology News: MarTech Series Interview with Sarath Sasikumar, Chief Operating…

Simon Data Report Reveals Divide Between Marketing Objectives and Data Infrastructure

Study conducted by leading consulting group shows 90 percent of marketing decision makers report challenges delivering on priorities Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced the publication of "When Data Drags You Down: Maximize Marketing Objectives With Modern Data Infrastructure," a commissioned study conducted by Forrester Consulting that examines how marketers can optimize data to better meet…

RollWorks Debuts New Feature Set to Give Marketing and Sales Teams Unparalleled Insights into Account Buying Journeys

Journey Stages is first in a suite of breakthrough functionality to help ABM teams track accounts in their buying journey RollWorks, a division of NextRoll, today announced Journey Stages, a new capability in the RollWorks Account-Based Platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account progression. Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly,…

Yotpo Announces Yotpo Loyalty for Marketing Cloud on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Users can now benefit from a loyalty-driven email marketing strategy Yotpo, an eCommerce marketing platform, today announced it has launched Yotpo Loyalty for Marketing Cloud on Salesforce AppExchange, empowering customers to leverage Yotpo data to send more effective emails directly through Salesforce Marketing Cloud. Marketing Technology News: MarTech Interview with Sean Creeley, CEO and Founder at Podsights Yotpo's Salesforce Marketing Cloud integration automatically syncs loyalty and referral program-related data…

ContractPodAi Partners with Qualitas Consulting Group to Introduce Artificial Intelligence-Powered Contract Management to More Legal Teams

Qualitas further expands its technology partnerships ContractPodAi®, the award-winning legal tech company and leader in AI-powered contract lifecycle management (CLM) solutions, today announced its partnership with Qualitas Consulting Group, a leading full-service consulting organization providing technical and functional expertise for business process, contract lifecycle management, and enterprise legal solutions. Qualitas will empower ContractPodAi to further the deployment and services capabilities of…

Veriday Announces New Content Curation Feature for Financial Advisor Marketing Platform, Digital Agent

Veriday, a leading digital transformation solutions provider, released the latest update of the leading Financial Advisor marketing platform, Digital Agent. We are excited to announce our latest technical partnership with UpContent. Together, we are launching the latest feature on Digital Agent: DA Curate. Marketing Technology News: Hyperscience Unveils A New Class of Intelligent Automation For The Enterprise DA Curate is the first in a series of major feature releases on Digital Agent. DA Curate powered by…